Indianapolis Times, Volume 37, Number 208, Indianapolis, Marion County, 31 December 1925 — Page 20

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■PHONES |§BPERATEB ■e by bell Mwth in Last Ten BUR Is Pointed Out. n Hli the close of 1025 the Indiana. ■Telephone Company has ap■tnately 75,000 telephones In Ina growth of 50,000 in the Ben years, the company's books ■e general offices of the company Bnaintained in this city, at New ■ and Meridian St„ handling the ■Many’s affairs throughout the B e Many improvements have ■h made during 1925. chief among ■ ge being the installation of foity■e miles of telephone cable, both ■dal and underground. Switchlards have been enlarged and lactically all of the offices re■odeled to meet the growth of the Bmpany. I Fifteen Exchanges in City f The company operates fifteen telephone exchanges in this city, housing the manual and automatic ■systems. Through these fifteen Lranch offices, three-fourths of a In il lion calls pass every twenty-four lours. I Eighty-nine motor trucks over the lity, setting poles, placing cable, inlyflling telephones and maintaining ■ service. This is, perhaps, the automobile fleet in the city, from that of the Indianapolis Department.. Indianapolis is near the center of telephone population of the United States. Long Distance Business. The long distance business of the company has greatly improved during the past few months. This year there have been upward of 1,276,348 originating long distance calls handled by the local offices. Many new direct toll circuits have been added, making a total of 283 long distance lines radiating from this city. Some of the new important direct circuits that have been installed during the last twelve months Ire to Grand Rapids, Mich.; Chamjpayne, 111.; Toledo, Columbus and Dayton, Ohio, and Peoria, 111. In the Indianapolis district alone there are 2,550 employes, all of whom live in this city. The officers of the Indiana Bell

\ U welve months of unprecedented Prosperity and Joy is our New Year’s hope for you! 1.. The Union Trust Cos. The Leading Trust Company of Indiana 120 East Market Street CAPITAL, SURPLUS AND PROFITS, $2,300,000

The Shield Press Extending Tear greetings foresees in 1926 for business (^ogetters J?o concerns desiring to cultivate their markets more extensively or /wtensively, the Shield Press offers a marketing service in the multiplication of personal salesmanship by means of writing, illustrating and printing. Clients benefit by our many years’ successful experience in selective advertising and selling by mail. If you would like to develop the latent “acres of diamonds” in your selling range, give us an opportunity to confer with you. /EVEy Printing Cos. Press; - % A. NT GLOSS BRENNER. President INDIA NAPOLI S 250 West Ohio St. - . " ■

Telephone Company are: C. H. Rottger, president; T. R. Keyes, vice president and general auditor; F. A. Montrose, general manager; A. E. Smith, general commercial superintendant.; C. R. Woods, general traffic superintendent; J. W. Hannon, general superintendent of plant, and A. R. Henry, treasurer.

WFBM OPENING PUTS CITY ON MAPOFRADIO Merchants Heat and Light Station Sends Many Programs. From a civic standpoint, one of the outstanding achievements for the city of Indianapolis during 1925 has been the opening of broadcasting station WFBM by the Merchants Heat & Eight Company. This sta Won, the most powerful in Indiana, is operated .-by the local utility on a novel principle. No charge is made for broadcasting and nothing paid the artists who broadcast. The programs of the station have been enthusiastically built by clubs and civic The press of Indianapolis has given the station splendid support and several of the newspapers have arranged programs of their own for broadcasting through this station. One of the first steps in its operation was the opening of a studio in the Indianapolis Athletic Club and a special line arranged for between this point and the Eenore substation, five miles south of the city, where the transmitting apparatus is located. Subsequently, various organizations arranged to broadcast at their own locations, so there are now twenty-one broadcasting points in the city, with lines all leading to the central studio, in charge of a chief announcer in the Indianapolis Athletic Club. Some of the outstanding events broadcast over the station during the year are the basketball tournaments, the motor speedway races, baseball games, football games and Christmas Messiah programs. Apreciative reports have been received from forty-six States In the Union, Canada, Porto Rico and Ireland. A total of 10,000 replies of various sorts have been received regarding the various organizations’ programs which have been placed on the air.

Apartment Hotel Towers High in Air

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Towering high In the air at Fall Creek Blvd. and Meridian St., the new Marrott-Spink Apartment Hotel, when occupied, will contain more persons than many an In-

ELECTRICITY ~ . the Universal Slaves /N THE days of Rameses, man-power was considered cheap. In the building of one Pyramid alone, the labor of 100,000 slaves was required for 30 years. Slaves did the manual labor that the aristocracy required. Prestige was often measured by the number of slaves owned by an Egyptian noble. Today,—a new aristocracy is present. Any man may command a far greater power which belittles slave * power in its strength and \ cost. Beside it, slave-power is tremendously expensive. Electricity, the Universal Slave, servant of all, serving everyone with equal speed, efficiency and economy. And Merchants Service means more than Electricity alone. It means that behind every light socket, stands a trained organization that knows its obligation to you. Merchants Heat & Light Cos. “THE DAYLIGHT CORNER” w . INDIANAPOLIS i 1

THE INDIANAPOLIS TIMES

.tiuriotA-npaia Apartment Hotel diana village, and be as complete a unit. The building, in two wings, was started this year. It will contain 228 apa/tments. specialty shops, public dining hall, ballroom, gym-

nasium, nursery and clubrooms. Complete hotel service will be given. The building will cost $3,000,000, it is estimated, and will be done about July 1.

BUS PRESIDENT URGES SAFETY Bowman Plans to Expand Company's Service. Service, safety and courtesy were three word* stressed by A. Smith Bowman, the man who brought bus service to Indianapolis, in operating his lines in 1925. His company, the Peoples Motor Coach Company, closed the year with thirty-four busses In operation on four lines. In 1926 Bowman plans to expand his service to other points in the < y, providing the public service con ission will grant the necessary pc: mission. Since its founding in 1923, Bowman’s lines have carried more than 4,000,000 people, he figures. "We have tried to be as cautious as possible in operating our busses,’’ said Bowman. “We want our patrons to feel safe in suing them, for we know the future of business depends primarily on this one polht. “We operate on a regular schedule. Our busses stop at any corny, and in many cases even at the door of patrons. We educate our drivers in courtesy, both for passengers on busses and motorists.” Thomas Jefferson was presented i with a 160-pound cheese on his first | New Year’s day in the White House.

UERE’S thanking you fur your bud--11 pss for the last year—here’s hoping that we may continue to serve you in the future as we have in the past. o are a part of a community that we believe in. We want you to believe in it. With that aim in view, we start the new year resolved that every customer shall be a satisfied customer. Great Western Furniture Cos. 334-336 East Washington St.

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