Indianapolis Times, Volume 36, Number 267, Indianapolis, Marion County, 20 March 1925 — Page 19

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HAPPY DAYS AHEAD FOR HOMELY WOMEN V Pretty Girl Has Little Chance Today When Sleek-Haired Sheiks Demand Thos*? Who’re Plain, but Chic.

By Hedda Hoyt Fashion Editor of the United Pi ess (Written for the United Press) NEW YORK, March 19. Alas! The sweet and pretty doll Is shadowed by the plain-faced moll, For nowadays every sleek-haired sheik Prefers a girl who’s plain but chic. A pretty girl hasn’t a chance these days. "Chic” has a much higher value than prettiness and v y few pretty women will sacrifice beauty for chic. The pretty woman still insists on choosing hats which give a soft outline for the face, frocks that are cut to show the roundness of her neck and arms and furbelows that are becoming rather than stylish. The plainer type of woman, on the other hand, perches a small felt tightly over her uncurled bob, wears, perhaps, a smart high neckline and long sleeves, redderfs her Ups regardless of the shape of her mouth, adds pallor to her cheeks, wafts her cane In the air and looks as smart as can be. No Doll, But— She isn’t a doll, but she’s a walking advertisement for the fashion plates. If her better looking sister wears the same outfit, you can be sure she will have a curl at either side of her hat, a little “country airapplied to her cheeks, a neckline that is several seasons old and shoes that are straped and strained to draw attention to the ankle, rather than severely tailored. She concentrates on beauty rather than chic and fails at both. When curls, ruffles, dimples and soft effect were the mode, the ugly , girl didn’t have a .chance In the world. The more the primped the less attractive she became. But today the moST attractive women are generally minus beautiful faces. They are interesting rather than goodlooking and they wear clothes as they are meant to be worn. They have no pretty features to be augmented by color schemes, no special places to park their beauty patches, so they give all their attention to their ensemble and let their faces get along as best they can —which is pretty well in most cases. For Instance It's much easier for a plain girl to look smart than it is for a pretty

If B9H No need to pay ! Lj-|y CASH for your Spring im|H abT \ Outfit! Our Liberal Credit policy w has long been known to the working B IlFmMlfeißgß men and women of this city! Come in, Jl if HfgSß | select your garment, and “charge it*’— B I I on terms to suit your own convenience! B NEW SPRING jfl | sass COATS & s-ff A* M ;MV dresses *4-* m EoVWm A wonderful selection—all sixes and knEf. j color*—in tht New Spring Fabric*! I U7\\ Ensemble SUITS \\ *U season’s W \\ newest styles! ■* MaStA 11* Spring Millinery Si *" La *3” ® *5” Wr4lj|p a V r* P ** ~~—————— H^N^PURCHAyl * r Igi \ men’s spring Jrl J SUITS & .—FREE!-! TOPCOATS for. THE BOYS I ill ' m\\ . _ , _ . , Big Leagut Baseball I MMHJ for Early Spring and and Bat-FREE I ml A Easter wear I I*"*^ I mFt' Hk- u Boy’s Two | Hl*/ m\\ new patterns - Pants Suit /■■ I Ml m\\ new styles, m mV I new material* I wj ALL WOOL a FINELY TAILORED FOR THE QIRLS [nSSbI - _ 12-piece Aluminum 1 -wirv MAW- use - Girl’s Coat I BUS NOW— B *ou or Dress . 7 ! PAY LATER . credit y * others from S24US4) to 149> 5# 139 W. WASHINGTON STREET ■ j >•

one. If you doubt this, wrap a brilliant scarf about your neck and add a peanut-sized hat of the same colorings and see how you look. If you are pretty, your prettiness will be lessened by the high coloring and by the complete covering of your hair and neck. If you are plain, you will look much smarter with the scarf and hat than without them. The plain woman knows that she has to be charming, gracious, broadminded and intelligent to get by in this world. She knows that no rolling of her eyes is going to break any hearts. Unless she adds something to the lives of those with whom she comes in contact she will become a back number. She becomes unselfish and unvain—except in the matter of dress. Soon people forget their plainness and think only of her wholesomeness and of her perfect grooming, and she becomes more popular with the sheiks about town than her simperirg and petted sisters who hold beauty a3 a fetish. Baby Stare Passe® The time when the ugly girls looked into an old-maid future is past. It’s the pretty girls who often find themselves parked on the matrimonial shelf. And as soon as there pretty girls learn that there is something more important in life than dreamy eyes or baby stare, they will get in the game again. The successful homely girl goes in for unusual effects in dress or up-to-the-minute styles instead of dolllike clothes. Asa doll, she is the proverbial lemon, but as a llve-wlred fashion plate she is a peach. There is no reason for the ugly duckling to weep into her tea in 1925, for fashions are made for her. If she follows them she will become a 12cyllnder model and will leave beauty at the base of the hill as she high-speeds it into the hearts of the sheiks. Watch her!

KERCHOO!KER-KERCHOO! (hemlcal Warfare Service Pro due re “Sneeze Gait.” Bv Timet Bpeeial WASHINGTON, March 20.—The Chemical Warfare Service is experimenting with “sneeze gas,” which has a powerful but harmless odor. When mixed with illuminating gas, it causes people to sneeze and thus warns them that the harmful gas is escaping.

DEATH HAUNTS STEPS Falls Down Stairs Kill More Than 15,000 a Year. NEW YORK, March 20.—" Falling lown stairs’’ kills nearly 15,000 persons each year. In the Manhattan area of New York alone more than 100 deaths weer attributed to falls on stairs. About 80 per cent of these accidents occur during Decembar, January and February, when steps often are covered with ice and snow_ Dress Like the Piay HASTINGS, England—ls you want to go to anew amateur playhouse here, yv; must dress like the actors do on t-ie stage. “The Knight of the Burning Pestle," a play of the King James 1 period, was recently presented and the entire audience appeared in ancient costumes.

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