Indianapolis Times, Volume 36, Number 218, Indianapolis, Marion County, 22 January 1925 — Page 19
S PERUSAL of the programs will bring to light the feet that we are offered about 100 features daily from which to select our radio entertainment. One hundred a day—think of that, 30,000 a year. And, with new stations continually coming on the air, it will only be a short time when this number will be materially increased. Turn your radio set on at 3 o’clock and leave it on continually until 11 o’clock. The greatest number if features you could possibly hear would be around thirty. Thirty features out of a possible hundred. "What becomes of the other seventy? You may say that others somewhere else are turned in on them; true, but the fact still remains that 70 per cent of the programs broadcast are not heard by the radio audience, however great or small it may be. In other words, the theater of the air is playing to a house which is never more than one-third full. A broadcasting station operating for fifty hours a week and offering all the way from 100 to 150 features during these hours cannot hope to attain the high average of a station operating thirty hours a week. For example, let us take the Capitol Theater, New York, program. This program, broadcast once a week for two hours, is generally conceded to be the beet studio feature of the week and broadcasts but fifteen numbers on each occasion. There is a world of talent in concert and theatrical circles that has not as-yet been tapped, and if these artists could be assured that their company on the air would be of sufficient caliber to warrant their ap-
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pea ranee among them possibly they will thaw somewhat and get the thrill of an audience of millions. The perfect station of the future, and the station all others will try to emulate, will be that station which has a clientele of listeners who know that when that particular station is on the air they are assured excellent programs. It will be that station whose modulation is at least tantamount to that of WGY today. It will be that station which broadcasts twice weekly a studio program consisting of about fifteen diversified features. It will be that station which arranges its programs numbers so that they will conform, as far as practicable, to the programs of the high-er-class vaudeville theaters. It will also be that station whose announcer does not vie with the entertainers, does not obtrude Into the program, and who is withal human. Early to bed, and early to rise, and you will never be able to . tell radio distance lies. Difficult as It seems to be for some of the stations to keep their programs going with dispatch, we hope to see the day when waiting periods between numbers will be eliminated entirely. The greatest offenders at present seem to be WGY and KDKA, which at various times have long delays between numbers. So free from this complaint is WTAM and WLW that they should be congratulated on the smoothness- with which their programs run. Perhaps as good a concert as one would wish for presented by the Victor Company last Thursday evening, lsut it is the writers’ opinion that this program was not near as popular as the first one presented by McCormack and Biro, because
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' Radio. Received in Bank Vault
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Avery unuspal demonstration of what radio waves will penetrate was given several days ago in St. Louis. The question was brought up whether or not radio
the artists were not as well known. To put these programs over in a big way at least one or two stars of the first rank who are popular and well known should grace every program. This fact was clearly demonstrated on the first program, when McCormack, as an experiment, sang “All Alone,” which he had made into a record, which at the time was unreleased. This record was released by the Victor Company last week and Indianapolis music dealers report that they are unable to supply the demand for this number, which only goes to show that it does pay to give something away. One of the most enjoyable programs We have ever had the pleasure of listening to was presented by Grace and Ed McConell from WSB Saturday evening on the late schedule. Two entertainers who know how to sing, and “Sugar,” as Ed calls his wife, plays the piano as it should be played. Take a tip, tune in WSB Saturday evening at 10:45 and see if you dp not agree with us. Another orchestra worthy of mention is that of the Detroit Npws. You can count on carefully prepared programs well rendered from WWJ.
could be received within the walls of a bank vault. The Honorable Mayor of St. Louis, Henry W. Kiel, made a wager with a friend that it could. The above photograph shows Mayor Kiel, Rev. P. P. Craul, chief of the St Louis police force, Martin O’Brien; B. F. Edwards, president of the National Cilty Bank, and J. H. Bennett of the Brunswick Company, about to be locked up in the National City pank vault for the test. At exactly 3:10 the giant steel doors of the huge vault were closed and at the same time, through an arrangement that had been made with the St. Louis station WCK, a special message was broadcast to the party in the vault. The message was received clearly through a steel wall fourteen inches thick, covered with concrete twenty-eight inches thick, with enough volume to operate the loud speaker so that every word was plainly heard. The above demonstration clearly proves the fact that radio wave:} will pens trate anything.
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COOPERATION IS ASKED Radio Tests to be Made Eclipse Day —Jan. 24. WASHINGTON, Jan. 22.—A1l radio stations of the Navy Department have been instructed to cooperate with the bureau of standards in making tests of radio signals on the day of the eclipse, Jan. 24. The Naval experimental laboratory at Bellevue will also cooperate in these tests. . RETURN-‘DEAD’ LICENSES Radio Bureau Makes Announcement to Dismantle Stations. WASHINGTON Jan. 22.—Announcement has been made by the radio bureau that whenever radio stations are dismantled, their licenses must be forwarded to the Department of Commerce. Concert for Penny By putting a penny in the slot of a radio receiving machine in London passersby may listen In for five minutes on a concert from a broadcasting station to which the instrument is permanently tuned.
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