Indianapolis Times, Volume 36, Number 217, Indianapolis, Marion County, 21 January 1925 — Page 9

WEDNESDAY, JAN. 2CL, 1925

MAKESUP! ' . - ■ ■■-'- -V* ■ ■ r\, ' '■ . - ;; • ?. \i .. ■ ... _ , Men and brethren, all and sundry, it will pay us to begin the year with a more intelligent appreciation of 1925’s Young American Woman, maid, wife or mother. Before we start the famjliar anvil chorus with its man-made grouches about “make-up,” “fresh flappers,” and “I like ’em old-fashioned”—we would better take a good, long look at the young woman shown on this page, the latest picture of that progressive business woman previously here presented as “Managing Mollie.” If we look fairly and squarely we’ll discover that the lady is NOT worrying whether or not our opinion of her is favorable or unfavorable—you see she’s making up to Make the Grade! . For our “Managing Mollies” long ago reached thig fundamental decision: NOT to stay in that state or kind of life in which sohie one else had plqced them! “Mollie” speaks for all business women when she says: “The Constitution of the United States declares that ‘all men are bom free and equal,’ but it says nothing whatever about women. Isn’t that like a man? Well, we don’t propose, for example, to carry on with sallow cheeks,'a shiny nose and a waspish waist just because our grandmothers did. As the modem woman hasn’t the ' slightest intention of remaining any one’s ‘equal,’ she has amended the Constitution and herself at the same time. Nature seems satisfied to make standardized persons of most of us women—we ‘make up’ these natural shortcomings into a distinctive Personality. Any harm in that? “Gentlemen—consult your ledgers. Compare the wages you are now paying your women workers in store, office or factory with what they were ten years ago. Quite an increase, isn’t there? Increased. efficiency earned most of the raise, but Better Appearance advertised the efficiency, didn’t it? You see we ‘made up’our minds, faces, apparel and habits with this very end in view.” 1 • ' •M # ' * * • Indianapolis’ “Managing Mollies” know that the nearest reliable drag store dispenses First Aids to Beauty as well as first aids to the injured. They know, these wise dispensers, how to chase worry, fatigue, frowns and wrinkles; how to renew, freshen and brighten; how to prescribe that drop of elusive perfume; how -to er—things stay on, rain or shine—how 'to make up toi “Make the Grade!”

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O, 8. Copyright, 1925. The InS&|ll. Time. All Kichts Ketcned

THE INDIANAPOLIS TIMES

iBE YOURSELF,

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FIRST AIDS TO BEAUTY are advertised every day in The TIMES “make up" with them, ladies! MAKE THE GRADE!

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