Indianapolis Times, Volume 36, Number 177, Indianapolis, Marion County, 3 December 1924 — Page 7

WEDNESDAY, DEC. 3,1924

l ! . S. Copyrijcht. 1924, Thf Indianapolis Tlmn All Bights Bes^rrod.

“The wisest man is influenced in most of his actions by his desire to please a woman” is such a commonplace that it’s becoming a social “bromide.” The man may not admit this to himself, but he is all too anxious to “tell the world” through the appearance of his women-iolks that he’s making the grade! Take JEWELRY, for example. The man’s own jewelry—the cuff links, two or three tie-pins, shirt-studs, a good pocket or wrist-watch, a serviceable watch-chain or fob, a quiet ring, a cigar cutter, a gold or silver pencil or pen, a belt 'buckle or two —the man’s opportunity to ADVERTISE his grade-making

through his personal jewelry are circumscribed. But to a woman—to the man’s wife, mother, sister or sweetheart “pretty things” (by which the lady really means JEW ELRY!) are as the breath of life! For “jewelry”—to our progressive, home-loving and home-making* women—really includes everything used to adorn the person or the home. That means the 1,001 “pieces” of jewelry specially designed for women—from the tiny vanity case from QH #% HOME ClitC I LATHES pii -a Scripps-Howard Newspaper

1 ■ jjnirtr iI If *s' w t ?•’ Jphl Him Ilf >ll i( 1 f'o If $$ l 1 \\ WfflßaaESr\ prufi i Bti H/mr rr lint P M VI ItojpHi! # t4|kfoll 1 / V& E-Vi I M>3 k Mill Hlll I iilSl Ii ll V is§M§ 11 iili ll i^* 3 ® isl 111 Him r# fii#f 111 ii #i 1' ,?•<.l Sk %?h h-i WRM Jl, .Ay ' 4, JLffi Rt, aw jfcdiy Look for “MECHANICAL MOTHERS!” No. 3 of The Times “Make the Grade.” Series to appear Wednesday, Dee. 10.

THE INDIANAPOLIS TIMES

BE YOUUSELF - r ‘

LOOK, THE PART YOU **’ ‘WANT TO PL*AY -*

which she takes a frequent “dab,”' to THE diamond ring, the real-pearl (or near-pearl) necklace and the bewildering variety in between. And in the home it means everything from the copper tea-pot to the silver dinner set; it means lamps, knives, forks, spoons, toilet articles and other things made of precious stones, platinum, gold, silver, copper, iron or brass. And every last one of these thousands of personal or home adornments or utilities is the symbol of SOME MAN'S love for some woman!—is an evidence of the sincerity of his affection for the woman, of his “imitation” or REAL intentions to MAKE THE GRADE!

Get busy, men! Buy your CHRISTMAS JEWELRY —NO W! As aid to your decision—shop first in The TIMES!

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