Indianapolis Times, Volume 36, Number 175, Indianapolis, Marion County, 1 December 1924 — Page 7

MON DA V, DEC. 1, 1924

Buy Ear:’y This Christmas! And Carry the Little Things Home

C. ft. Ooprnfbt. 1824 Ttv* Indianapolis Time* All Kigtxu KcaerTM.

If this chauffeur’s boss had heard this talk he probably would have told the driver to mind his own business, which was promptly delivering- any and every package; that price and size had nothing whatever to do with the store’s servicepolicy. In his heart-of-hearts, however, the boss would admit that his store could give a better service if the delivery trucks were lightened by the enormous number of tiny packages which easily could be slipped in the shopping bag. But how about the buyer’s side of the counter? Shouldn’t the same give-and-take spirit enter into this delivery question

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THE INDIANAPOLIS TIMES

that was suggested in The TIMES’ recent pages on “Credit—and How to Use It”? You see, folks, it’s this way: The price we pay the merchant must include the cost of the merchandise, the cost of doing business and a fair profit. Otherwise nve wouldn’t have any merchants! Any saving in the first and second of these cost-items is passed along to the customer-—trust Competition for that! But every time we send home tiny parcels in big delivery trucks propelled by grown men and 20c gasoline, we’re not doing what we could towards reducing our own cost. Don’t mention this to the merchant! He’ll probably say it isn’t so, that he’s “only too willing to deliver the tiniest of

your Christmas presents!” No! Just figure it out for yourself, just decide that someone has to pay for needless delivery costs and that it's not going to be YOU this Christmas! AND FOR YOUR OWN PROFIT: Buy your Christmas gifts early this year —buy them NOW! Not only buy them today, tomorrow or this week, but buy them early in the day —when salespeople and you are rested and refreshed instead of being tired and petulant with the afternoon’s rush—when you have TIME to see the new and attractive merchandise and—-psh!—find the BARGAINS! Take this friendly tip, folks—turn time into MONEY this Christmas! You do this very thing when you buy early•