Indianapolis Times, Volume 36, Number 146, Indianapolis, Marion County, 27 October 1924 — Page 7

MONDAY, OCX. 27, 1924

C. S. Copyright. 1*34, All Bight* RtMrred. Tha IfidluLapoU* Tlmefc

The United States is the most prosperous among the nations of the earth because its trustworthy people have never “lived from hand to mouth,” have known how to give-and-take CREDIT from the beginning. As the actual cash only enters into a very small proportion of our daily business transactions, it is obvious that a general understanding of an agreement concerning CREDIT is just as important to the man or woman who seeks it as it is to the merchant or bank who extends it —more so to the young man or woman, husband or wife who is making the grade to Success in true American fashion. Search the dictionary from cover-to-cover and you’ll find just one word that prevents CREDIT from functioning perfectly as our Silent Partner. CARELESSNESS —that’s the word that gums things up! ) Not “evasion,” “misfortune,” or even “dishonesty”—these are obvious and infrequent obstacles —but CARELESSNESS. Happily CARELESSNESS is not a national trait—“ Uncle Sam” is merely a composite of you and me and our neighbors, than whom no one in the world has better CREDIT. When the U. S. Government seeks credit, ft’s “Sammy-on-the-SPOT” when the bond or note comes due! m Well—in a CREDIT sense, Indianapolis’ deservedly popular department and other stores are very much like “Uncle Sam” on a smaller scale. They build great buildings for our convenience and service—they scour the world’s markets for merchandise that ministers to our comfort or appearance. The Capital and CREDIT invested in these undertakings isn’t the most important investment made by our merchants. No

jt and how to use it!

-a Scripps- Howard Newspaper

THE INDIANAPOLIS TIMES

Siree!—it’s their faith in us, the men and women on the buying- side of the counter —they just “bank’ on our promise-to-pay and we never disappoint them. Psh! whisper—excepting when we’re CARELESS, thoughtless, procrastinators and SLOW-payers. We never thought of it in just that way before, did we? We never realized that each of us who had a monthly account in an Indianapolis store was an important cog in the operating machinery of that store —that the merchants’ CREDIT, that Indianapolis’ CREDIT, in a way, was no bigger or better than our own CREDIT! We never thought that—when we fail to pay our monthly accounts by the 10th of the month following purchase that we were unfairly using the merchants’ capital instead of our own —you know we didn’t. Well—when we do any or all these things, when we say to ourselves on the 10th of the month—“ Guess I’ll let this bill go until the 20th” we’re plumb CARELESS and that will never do! And many oi us enjoy CREDIT in buying motorcars, furniture, clothing, stocks or real-estate on the installment-payment plan. It’s just as easy to pay these obligations the day they mature as it is to listen to that CARELESS-bug meanly buzzing: “Let it slide for a few days—they won’t care!”—and much nearer a “50-50” deal with the firm who first invested their own money in the commodity you bought on your CREDIT. Here are three of the greatest words in the English language: “ENCLOSED FIND CHECK.” Let us all decide to begin our correspondence with these CREDIT-keeping words during November’s first ten days.

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