Indianapolis Times, Volume 36, Number 142, Indianapolis, Marion County, 22 October 1924 — Page 7

WEDNESDAY, OCT. 22, 1924

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You are now looking at that part of Indiana from which Indianapolis derives its business sustenance —the eighteen rich and prosperous counties known as “The Indianapolis Market.”

There are 770,819 people living in this tributary trading territory—farmers, manufacturers, mechanics, merchants, bankers, salesmen, that desirable diversity of industry that makes for the evenly good buying power needed by our merchants for safe business building. The last U. S. Census (1920) divides “The Indianapolis Market” into 177,459 families. Granted an average annual family income of $2,000 and a total yearly buying power of over THREE HUNDRED AND FIFTY MILLIONS is reasonably established —and that’s over a million dollars for every working-day! The necessary home-contact between Indianapolis merchants and their share of this million-dollars-a-day is supplied by Indianapolis’ three daily papers which seem to be doing a good, composite job in covering this famous “market,” as most of their 289,557 daily output is circulated in the territory pictured.

But there are 23 other daily newspapers published in “The Indianapolis Market” outside of the three published in Indianapolis—the readers of which are naturally as loyal to their home

~ a Seri pps-Howard Newspaper

THE INDIANAPOLIS TIMFS

Principal Towns in THE “Indianapolis Market” Outside of Indianapolis,''34B,o6l Population Daily Paper* Frankfort 11,585 one Tipton 4,507 one Elwood 10,790 ' one Crawfordaville 10,139 oneLebanon 6,257 one Noblesville 4,758 one Anderson 29,767 two Greencastle 3,780 two . Danville 1,729 none Greenfield 4,168 one Newcastle 14,458 two Martinsville 4,859 two Franklin 4,909 one Shelbyville 9,701 two Rushville 5,498 one Bloomington 11,595 two Columbus 8,990 two

merchants as we are to ours. It’s only, indeed, with the people living in and near Indianapolis itself, in the CLOSE-UP “hub” of this great market where Indianapolis papers have no com-

Indianapolis other good newspapers. For sure selling to these fifty thousand HOME progressives THE TIMES “is clearly indicated,” as the doctors say!

petition, that they best function for Indianapolis merchants. In this faster-selling “City Delivery” HOME circulation territory the three Indianapolis papers distribute 236,038 copies every week day. They are all good newspapers, but sufficiently different to make a marked division in reader preference and allegiance, and none of them can influence or deliver the buying power of either of the others. For example, one reader division (a prosperous and steadily growing one) reads and buys through THE TlMES—the other doesn’t, and THE TIMES can only influence its own following. ' 52,185 of THE TIMES’ total circulation is in “The Indianapolis Market.” Ninety-three per cent of THE TIMES’ circulation is in the CLOSE-UP hub of the Indianapolis Market mentioned —a much greater percentage of HOME circulation than that of either of