Indianapolis Times, Volume 36, Number 124, Indianapolis, Marion County, 1 October 1924 — Page 5

■Wednesday, oct. i, 1924

The happiest hour in the American home is at night — when dad comes home! Somehow everything’s ironed out then. Mollie’s algebra problem—ask dad, he knows! 1 oo many 80’s in Little Bill’s last school score —betcha dad’ll sign it, tho, without scolding —much. The Family Oracle has arrived —let’s eat, dad’s home! A grateful contrast to the busiest hour in the same home in the morning, when sleepy children are being spruced up for school and the men are clamoring for breakfast. It’s all hustle when dad leaves home in the morning, isn’t it, mother? W hen dad comes home at night he brings two different worlds home with him. His own intimate world comes first. Dad got old Titewad’s order today, and the chorused “O-o-o, father, isn’t that WON-derful!” makes dad’s heart beat faster —wouldn’t yours? Then there’s the day’s doings of the whole wide “outside” world. There it is in the evening paper sticking out of dad’s pocket— pronto! while it IS news. Downtown opinions may differ about dad, but at home dads a Big man. Just now dad’s very busy, making the grade to Better Business. It makes no difference to us here in Indianapolis whether dad is a

B. 0. C#prr‘-Jt. 1524 Tm Tu&m

" a Seringas-Howard Newspaper

THE TIMES

banker or a baker, whether dad’s a Plymouth Rocker or a dyed-in-the-wool Hoosier —if he’s a square-toed, give-and-take human, we’re for him. Dad’s concentration on his biggest-of-all jobs has forced him to discard nonessentials, to change some of his own and family’s old habits. Newspaper reading is an example. Dad and the folks read an evening paper now, not only in Indianapolis, but all over the country. They have to —there’s no longer any time for the work-day morning paper. Which explains why 95 out of Indiana’s 116 daily newspapers are EVENING papers, 6 are “all-day” papers and 15 are morning papers; why the progressive people in Indianapolis and hereabouts require 188,008 daily papers every evening and only 191,549 in the morning, 65 per cent, evening, 35 per. cent, morning. Advertisers who wish to follow Indianapolis dads into the home have two excellent evening papers from which to choose —one of them is THE TIMES, the other isn’t." Merchants who wish to sell ANY-priced merchandise to the women in dad’s family have one certain home contact in THE TIMES. DAD DID IT!