Indianapolis Times, Volume 35, Number 291, Indianapolis, Marion County, 18 April 1924 — Page 11

i’KJLUAY, APRIL 18, 1924

WOMAN, UPPED, SWEARS REVENGE Pretty Wife Refuses to Give Police Attacker's Name. By United Press TULSA, Okla.. April 18.—Mrs. Georgia Thomas, pretty 24-year-old wife of a cigar dealer here, has threatened revenge against the two women who horsewhipped and beat her last night. “This is my own affair and I am going to settle it in niy own way," she said in refusing to give police the names of her attackers. “My friends are after them now and believe me. if they catch them there will be sad news.” Mrs. Thomas two years ago kidnaped and horsewhipped “Billy'’ Daily, a manicurist, whom she accused of intimacy with her husband.

What Electricity Costs and Why! For the Information of J The People Who Pay For It

There has been some discussion, of late in Indianapolis, about the price charged for Electricity. In this discussion, in which some newspapers and some citizens have participated, there has been an impression conveyed that, maybe, the basis of making these charges is something unlike the basis on which other kinds of business are conducted and prices made for other things and services which the public uses and pays for. As this impression is a false one, Merchants Heat and Light Company owes the duty to its customers and the public to set them right on this important subject, both in its own interests and that of the people who patronize its service. It is going to perform that duty by a series of educational lessons on the subject, which will be very simple, it knows; highly instructive, it hopes; and eventually useful in bringing about a public understanding, it believes. There is no mystery about the making of prices for Electricity. They are mads on the same basis on which the prices for every other form of product or service are made. To begin with, the prices for Electricity are regulated by the law and a body of State officials who make the law’s regulations effective. No producer or distributor of Electricity in Indiana can make up a set of prices without having it first approved by the Public Service Commission. The duty of that Commission is to see that, in making charges for Electricity, the Companies get a sufficient price to render the service satisfactorily; and also that they do not charge more than is necessary to give them at reasonable return upon their capital. The capital of a company which furnishes Electricity is the amount of money which it murt invest in fixed properties to render the service. Some of this fixpd property is plainly visible, as the power house, the pole, lines, towers and wires, the transformers, the repair wagons and the like; while some more of it is less clearly visible, as the underground conduits, the substations, the transformers, the meter system, and the like. The amount of capital required by a Company which furnishes Electricity is measured by the greatest amount of Electricity it is called upon to furnish at any one time, and for whicb it must provide generators, transmission lines, conduits and all other paraphernalia that goes with the business. In some lines of business the investment in mechanical plant is determined by the average demand of the customers. Some orders can be delayed and some can be filled by working overtime. But in furnishing Electricity no order can be delayed until next week, or filled at any other time than the moment the service is asked for. Therefore, the business of serving Electricity is different from other forms of production. The company must have machinery of sufficient capacity to supply the top-notch demand of all its customers at any given moment, provided they make their demands all at once. Therefore. again, the capital of the Company, the money invested in the fixed plant, must be large enough to provide enough machinery and service wires to take care of the largest possible demand of the customers at the moment of highest demand. No matter whether this demand ig continuous or for an hour, the machinery and equipment to serve it must be installed. When the demand is less than the top-notch, which the company calls “the peuk of the load,” some of the Company 's machinery must be idle, and cease to earn money on the capital invested in it This condition has very much to do with the price which the customer pays for Electricity. It will be good to keep it In mind. It has a good deal to do with the cost. The State, which means the people of the State, including the customers who buy Electricity, regulates the price of Electricity. These prices are called “rates” and lists of rates applying to the various kinds of service required are called “rate schedules.” The regulation of rates is made on the basis of the cost to the Company for producing the Electricity, distributed among the various classes of users and the demands of the various kinds of users are as varied as the kinds of business done in Indianapolis or any other city. Stop to think of them. The average householder makes a modest demand at the end of the day for lighting purposes. But on Monday and Tuesday all the modest householders combine to make a tremendous demand, in the aggregate, for Electricity to run their washing n-a chines, their mangles and their electric flat irons. This demand exists for but two days in the week, and if there isn’t some other demand for the remaining five days of the week, the machinery installed to supply it can earn no money. The daily newspapers of the city furnish a moderate, continuous demand for Electricity to run their type-setting machines. Along at the end of day, when they print their papers, they call for a great quantity*of Electric power to run their immense presses, use it for an hour or so, and shut it off. They also shut off the Company’s opportunity to earn, during the rest of the hours of the day, some income on the capital which paid for the machinery which can be drawn upon so conveniently for an hour or two to run off the papers. These are only typical instances. There are lots more of them. Consumers don’t confer with each other as to the hours when they will call for Electricity. The Company can’t regulate their demands. It exists to supply them, not to tell them when they shall or shall not operate. The sum of the whole story is that the steady-going factory which uses an even amount of power ten hours a day, and the customer who throws on a couple of hundred kilowatts for an hour; the modest cottage owner with his half dozen lights every day, and the sonety leader who throws on a cpuple of hundred lights twice a month; the church with a thousand lights for Sunday and prayer meeting evenings and no other, these and a scorce of other variations of demand constitute the day’s work for the Company. They also make up the varied classifications of customers for whom prices are made, each according to the 'character of his demand, the extent to which he uses the proportion of the investment made on his account, all of them justly and fairly, so that nobody will be paying for someone else’s necessity, or the peculiar conditions under which he has to use Electricity. Upon these diversities of use the demand rate is calculated. The demand rate i,i a portion of the price which customers pay for Electricity. That will all be explained in these columns tomorrow. If the foregoing statements are interesting read them over again. A clear understanding of these basic conditions will help a lot. MERCHANTS HEAT & LIGHT COMPANY "THE DAYLIGHT CORNER"

GRANITE SHAFT ERECTED •lay County Honors Pioneer and Civil and Political I>eader. By Times Special PORTLAND, Ind., April 18.— A granite shaft erected in honor of Maj. Gen. John Peter Cleaver Shanks, by Daughters of American Revolution was unveiled today with impressive ceremonies. General Shanks was one of the outstanding characters in civil and political life of Jay County, serving in various county positions and rep resenting the district in Congress for ten years. Jackson Program Next Week Ed Jackson, secretary of State, candidate for the Republican nomination for Governor, will deliver at • least seven speeches next week, appearing ir the Fourth. Fifth, Ninth and Tenth districts. It will be the third week of his active speaking campaign. Rnrgan Speaks Here April 25 George R. Durgan. mayor of Lafayette, candidate for the Democratic nomination for Governor on an anti-

Klan platform, will speak before the Seventh District Women's Democratic Club at the Indiana Democratic Club April 25. Seek Missing Man By United Press KOKOMO. Ind., April 18.—An organized search throughout Howard County was under way today for Charles Hogden, insurance man, who has been missing from his home for four days. Streams are being dragged in the belief that ‘he may have drowned -himself.

SYou will profit by following the example of owners of the new Terminal Warehouse and other large downtown buildings whose ELECTRIC FIXTURES were furnished by Sanborn’s. arib(AEledfc(&t 309 N. Illinois St. MA In 1017. Opp. Y. M. C. A.

THE INDIAxNAEOLIb TlMEfci

Business “Billy Sunday” Speaks “It is not a matter of how much you know, but how you use what you do know,” said Frank J. Raymond of East Orange, N. J., known as the “Billy Sunday of the business world,” at the Thursday luncheon of the Advertising Club at the Chamber of Commerce. "Believe in your work, believe in your fellow workers, and believe in yourself and you will have power and pleasure.

“TUNE IN WITH \§A\6Vl\®k\**\ MOTHER nature AND DRESS UP” SUNDAY IS EASTER The day when everybody, everywhere, tunes in with Mother Nature by discarding the old garments for new ones. Tomorrow is your last chance to secure that new Easter outfit, so come in, it's here for you arid at the price that will please you. DRESSES COATS Combining the newest and The popular Platds, Stripes, smartest styles In this season’s Checks and Plain colors In popular fabrics and colors for Sport Coats—or the popular Poiwomen and misses. ret Twill Coat for Dress. $17.95 to $17.95 to $39.95 $39.95 our charge plan is different. sk-Sl f : TRY IT—YOU WILL JiWWwPPf 11 W LIKE //fIS Thousands of men and women use the extended charge y account plan to purchase their spring wearing apparel. •|L y S' Why not you! You will like it and no cash payment is N required at time of purchase. 1# /1 i MEN’S AND ALL YEAR II 1 fuf YOUNG MEN’S ROUND Vv\W SUITS . TOPCOATS ft /iff (k \Wf For rainy or cool weather jjj II l\ Iml Extreme or conservative styles these cravenetted topcoats of , I l W i in the popular materials and Covert and Bedford Cloth, Gabf] shades for spring wear. -rdine and Whipcord are most U if h if practical. r ill ■ $29.5° to $19.50 to PjM J j $49.50 $29.50 AND SERVICE. /7** THREE FEATURES THAT Mjjßßßfcfyf Jt td qg! / Jjg MERIT YOUR PATRONAGE. *^M tWith each hoy’s guaranteed two pants suit we are giving FREE a choice of a New Haven Watch or a Wilson & Cos. Jr. League Baseball and a Louisville Slugger Bat or a genuine leather Fielder's Glove. Boys, be sure to get BOYS’ GIRLS’ 2-PANTS BLOOMER SUITS FROCKS That are guaranteed to give Smart and practical frocks tn servico. The season's newest Calioo Print, Linens and Gingstyles and colors at, — hams. Sizes 6 to 12. $7.75 to $17.75 $1.95 to $6.95 ™ Millinery CAPS bJ I I4f ▼l■ jk ▼ fjl ] J FOR EASTER FOR MEN ■■ill- . I ■ m l 1 Beautiful new styles, A ■ HB showing the The world s most com- j. Aft % I mode in headwear for b.riaWe rap r-dns:;r , ,V ble to any size. ———¥/ ,or B “ T* n Wo/ only Different-But Better' F $4 . 95 to $3.50 29 E. OHIO ST. $9.95 OPPOSITE POSTOFFICE

“The Personal Interest Store ”

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