Indianapolis Times, Volume 35, Number 268, Indianapolis, Marion County, 22 March 1924 — Page 15

The Indianapolis Times INDIANAPOLIS, SATURDAY, MARCH 22, 1924 TIMES ESTABLISHED IN MODERN HOME

NEW HOME EDITION

Steadily U pward Climbs the Line of Times Circulation The graph tells the story better than it can be told in words or displays of figures. Drawn to exact scale, it shows at a glance the steady and certain growth of Times circulation.

THE INDIANAPOLIS TIMES

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for windows, so constructed as to let in the maximum amount of light. The building is of concrete, brick and stone construction. It has a frontage of sixty-seven and a half feet on Maryland St. and a depth of 120 feet. - Cost $125,000 The building was erected at a cost of approximately $125,000. William P. Jungclaus Company were the general contractors. The first floor is of terazza construction with a four-foot elevation from the sidewalk entrance. The mechanical department Is of factory construction with every possible ariangement to take care of the health and convenience of employes. All metal pots and gas using machines are connected with a modern ventilating system. All plumbing and electrical condTtits are hidden in concrete. There are thoroughfares on alj four sides of the building, making possible the rapid movement of circulation trucks. W. Earl Russ was the architect. Times Carriers Ready to Serve Perhaps the employes of The Times best known to the public are the newsboys, the boys who deliver the paper to the homes and those who sell them on the streets. About 800 boys are employed to carry routes for the paper. They work out of twenty-eight stations maintained in all parts of the city. These stations tire under the direction of employes of the paper who see that the papers are properly delivered. The Times makes every effort to take care of its carrier boys. Monthly shows are given for them in downtown theaters. One of tha biggest events of the summer for them is the annual Times picnic at Broad Ripple Park. Week-end camping trjps also are provided. The street boys also are well taken care of. The new Times building has a newsboys’ room in which boxing gloves and other equipment is provided. A playground -will be pro vided on the back of the lot on which the building stands.

them, they are placed on a conveyor, which carries a constant stream of them to the mail room on the first floor just above the press room. In the mail room some of the papers are wrapped in bundles for mailing or for transmission to carriers. Others are taken to the newsboys’ room adjoining, where they are distributed to street boys. These details have been gone over briefly to indicate the efficient arrangement of the new building. light Abtmdent light is one of the main requisites of a newspaper plant. With this, The Times building is well equipped. Every available inch of space on all four sides of the building is used

NEW TIMES BUILDING WITH PART OF THE PAPER’S FLEET OF CIRCULATION TRUCKS

cuts are made, arid these are put into the forms along with the type. When the forms reach the stereotyping room “mats” are made, by plating layers of paper over the type and subjecting It to great pressure. These mats correspond to patterns used in a foundry. From these mats metal casts are made, each cast representing a page in the paper. Go To Mail Room The casts are then sent by means of a counter balanced elevator, reseqibling a dumb-waiter, to the press room in the basement. There they are clamped to the presses and great rolls of paper are fed through. As the papers rapidly come off the press, folded just as you receive

goes directly to linotype machines situated In the composing room, di rectly behind the editorial room. There the news is set in type and proof-, are made. These are taken to the proof room, immediately adjoining, where final corrections are made. The corrected type is then placed in forms immediately back of the linotyi*e machines. As soon as the forms are made up, with the type as it will appear in the paper, they are sent to the stereotyping room, directly back of the composing room. PagMi Stereotyped Photographs, after they are made, are sent to the engraving room, adjoining the composing room, where"

SHE Indianapolis Times is | established in its- new home, 214 to 220 WV Maryland St. It is now situated in a modern, fireproof building erected expressly for newspaper publication purposes and to meet the special needs of The Times. The building will be the permanent home of the paper. ’.Tie structure is two stories in height, is planned according to modern newspaper standards, Insuring quick handling of the news and efficient methods. On the first floor is the entire business department. This department Is divided into four parts, each division having ample room for its special needs and for expansion. Room Is Divided In tho front is the auditting department, together with the office of the cashier. The remainder of the room is divided into three parts. On the east side is the display advertising department. Next to this and situated in the middle of the big room is the classified advertising department with want-ad takers and telephone solicitors ready to meet all the needs of the public. The third division, on the west side of the room Is devoted to the circulation department, where the wants of subscribers both in Indianapolis and the State are cared for. Plant Is Efficient The remainder of the building is so arranged that news, like the products of a big factory, is written In one end of the building and flew* through tho plant in an unbroken path until it emrges in the form of the printed .paper. The editorial department, where editors and reporters work, is situated at the front of the second floor. Here also is situated the telegraph room, where The Times receives by telegraph and telephone the news of the world and of the State. Adjoining the news room is the photographic laboratory, so that photographs of news oveAts may be obtained in the shortest poasible time. Set in Typo News is written and edited in the editorial department, from which it

From The Chamber of Commerce rpriN helm If of the Indianapolis Chamber of Commerce, it is a pleasure to congratulate |U| the owners and management of The Indianapolis Times on the faith they have expressed in our city by erecting a newspaper plant of the most modern type for their publication. The new Times Building in a community asset and merits the appreciation of all forward thinking citizens of our city. The growth of Indianapolis in the last several years and the the city is looking forward to, justifies the large investment the owners of The Times have made in the future of the community. Our newspapers reflect more than any other one agency the character of our city. To note a progressive step on the part of any of the papers published here, is to see a considerable movement forward on the part of all Indianapolis. By its removal from South Meridian St. The Times took from the Chamber of Commerce a good neighbor. We miss the bustling atmosphere of the newspaper office just across the street, that had become a part of our business day. We recognize that the needs of The Times required a more up-to-date publication plant. And while we see the organization removed from our immediate neighborhood with regret, we wish for the publishers a continuation of the success that made it necessary for them to move into more modern and more commodious quarters. JOHN B. REYNOLDS, Executive Secretary, . Indianapolis Chamber of Commerce.

NOTE —The Indianapolis Times became a Scripps-Howard Newspaper in July, 1922. This was following a circulation campaign using insurance as a premium during the Boyce ownership which increased The Times circulation to 52,349, the largest it had ever been for any extended period. Scripps-Howard news features and policies— the kind of a newspaper The Times is today —have maintained and increased that criculation on the merits of the paper alone. The Times circulation today represents a city larger than Fort Wayne. People who read this newspaper make as great purchases of food, clothing, the luxuries and the every day needs of life as the total population of Fort Wayne purchase. The merchant who fails to get his message into the homes of Times readers is knowingly or otherwise neglecting his opportunities. Ask a Times Representative to Tell You More About Times Circulation