Indianapolis Times, Volume 35, Number 211, Indianapolis, Marion County, 16 January 1924 — Page 5

WEDNESDAY, JAN. 16, 1924

W e p a y Government tax of 6c. Merely hand to your iff - dealer the coupon below with 9c and get a package of Lucky Strike Cigarettes ■ today and tomorrow only for f (NOTE: The United State* Government, through the Internal Revenue Department,] JRU* l collect* 6c on every pack age of twenty cigarettes a* evidenced by the Revenue Stamp! M JV Why we want Every Man in Indianapolis to try Lucky Strike To men who have not yet tried To men who already smoke This is not philanthropy, just business. You We want you, too, to get this tax free package, llSk are introduced to a cigarette today which sooner maybe to pass it on to a friend who doesn’t yet iSjik or later you’re bound to try. This merely hastens know the pleasure you know. that happy time. Tear off the coupon now. Let him enjoy Lucky Strike as you do. Tell We have found that 88% of the men who try him to try one package and then see if he agrees l|gk Lucky Strike immediately adopt them. So to with you and millions of others that there’s no introduce you to Lucky Strike we can well afford cigarette with such characteristic superiority. t 0 make this s P ecial offer of P a y in e 6c Gov ” Tell him why you prefer Lucky Strike. Tell emment tax today ourselves. him that the extra 45 minutes of toasting insures No words can do justice to the Toasted Pro- a fl avo r that never varies. He’ll find, as you have, cess in Lucky Strike. It takes us an extra 45 that this is a cigarette which can be continuminutes to toast the flavor in, but it takes you only ously enjoyed. The flavor never varies. a mome “ t toy the flavor out to*o test of the g ome one introduced you to your first Lucky 1 3 Smoke this package tax free you 11 get ac- p ass g (XX j wor( ] along. Give some friend the ' quaintedwith a cigarette so balanced in the blend, same opportunity. Tear out the coupon now. so mild in the flavor, so smooth in the smoking and so fragrant with thetsealed-in-virtues of the toasted Guaranteed by process, that you’ll change to this brand that never wM •J f\y changes—and you’ll never change again. Change to the w u* LUCKY STRIKE Never Lll&nses j| Cigarette#—TAX FREE 1 li GOOD ONLY-January 16 and 17 e £>C It * g Must be presented (a year retail dealer. \ | S We simply ask you to pay 9c for the cigarettes. ■ H We pay the 6c Government tax today only. If you live oat of town or if for any reason whatsoever jrou | K§s To Retail Tobacco Dealers: This coupon must be redeemed by you feet condition, no expense or trouoie is aparva oy r cannot conveniently redeem this coupon through your retail dealer, ■ through your jobber within one week from above date. Redemption the manufacturer. Notice that each package is simply mail it to u* with 9c in stamps for the cigarettes, fax •g£ wiu be made only from dealers engaged regularly in the business of aeilindividually wrapped in glassine paper to protect free, and your name and address plainly written. We will | g cou^n^ou^Mthu^^MmteH^ited'toSnumber its fragrance for you, until you yourself open* it. forward you tax free a package of Lucky Strike Cigarettes. . of packages of Lucky Strike cigarettes you purchased from your jobber The American Tobacco Cos., Inc., 11l Fifth Avenue, New York City, g • for this tax free plan.

THE INDIANAPOLIS TIMES

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