Indianapolis Times, Volume 35, Number 40, Indianapolis, Marion County, 27 June 1923 — Page 7

WEDNESDAY, JUNE 27, 1923.

IN KILLS WIFE f AND SHOOTS SELF double Funeral Will Be Held ' at Christian Church, United Press ATLANTA, Ind., June 27.—A doufuneral service for Elihu Estel his wife will be held in the Chris- *‘ an Church Thursday, it was announced today. a fit of jealous rage. Estel beat | his wife into unconsciousness with a ead pipe and then shot her through head and in the breast. She died 'lnstantly. Lying down on the floor beside the body of his wife, Estel shot himself through the head. He died several hours later without regaining consciousness. A daughter discovered the tragedy 'vi-pen she went downstairs to answer a neighbor’s knock at the door. Friends of the dead couple declared they had quarreled frequently because of Estel’s insane jealousy of his wife. Two children, Edna and Dorris, lived at home with the parents. Four other children. Mrs. Basil Clark and Harry and Tressie Estel, live in jßlianapolis. Auto Stolen Horace D. Treas. 2010 N. Meridian St., today asked police to search for his automc/Me. stolen from New Jersey and Ohio Sts. Window Shades Gone Ten window shades, valued at SSO, disappeared frorrf anew house at 425 Bosart Ave., according to Dr. M- E. Beverland, 3336 E. Washington St.

JAMES A. ALLISON HERVEY BATES. JR. TIPTON S. BLISH. Vice President and Treasurer Blish Milling Cos., Seymour, Ind. JAMES I. DISSETTE CRAWFORD FAIRBANKS GEO. C. FORREY, JR., President Fletcher American Company. FRED HOKE, Sec.-Treas. Holcomb & Hoke Mfg. Cos. ROBERT LIEBER, Vice President H. Lieber Cos. WM. J. MOONEY, President Mooney-Mueller-Ward Company. G. BARRET MOXLEY, President Kiefer-Stewart Cos. GUSTAV H. MUELLER, Vice President.

HERVEY BATES, JR GEO. C. FORREY, JR, President ALFRED M. GLOSSBRENNER, President Levey Printing Cos. WILL H. HAYS, Director-General National Association of Motion Picture Industry. LOUIS C. HUESMANN, President Central Supply Cos. ELI LILLY, Vice President El Lily & Cos. WALTER C. MARMON, President Nordyke & Marmon Company. FELIX M. McWHIRTER, President Peoples State Bank of Indianapolis G. BARRET MOXLEY. President Kiefer-Stewart Cos. GORDON A. MURDOCK of H. C. S. Motor Car Cos. CHARLES S. RAUH, President E. Rauh & Sons Fertilizer Cos.

Weekly Book Review America’s “Beauty Bill” Rivals Total Spent by Men for Smokes and Chewing

By WALTER D. HICKMAN HABIT is costing Americans millions of dollars every year! The women of this country run up an enormous "beauty bill” each year and the men smoke and chew up millions. This is not a sermon, but a book review of “The Standard of Living” by Newel Howland Cornish, professor of economics and sociology in the Oregon Agricultural College. “The Standard of Living” is a "brand new MacMillan Company publication. I found this book to be a gold mine of working knowledge with which every man, woman and child should be acquainted. Let me ask you this question:— “Why are so many of us broke so often?” I am not giving you the answer, but Dr. Cornish has it. Here it is: “Habits, too, influence consumers in making expenditures. Women, no less than men, have acquired rather fijted habits which cost them considerable money. Some of this money is expended to gratify good habits and some to satisfy bad ones. “The women of the United States spent $750,000,000 for rouge, lipsticks, pjwder, and perfume during 1919, according to the luxury tax returns. While the American ’beauty bill’ was accruing in 1919, the American tobacco bill was glowing. The men burned up $1,310,000,000 in cigars and cigarettes, and chewed and otherwise used up $800,000,000 of chewing to bacco and snuff. And as for prohibition, its advent boosted America’s soft-drink bill to $350,000,000 in the same year. Finally, chewing gum cost the Americans $50,000,000 in 1919.” This splendid advice is given: "The

. *1 * 1 f f-J jkJß THE FLETCHER AMERICAN NATIONAL BANK, with 83 years of sound, conservative and legitimate banking behind it, and a capital of three million dollars, is the oldest bank in the city. We are proud of the remarkable and substantial growth of the Fletcher American institutions. The Fletcher American Company, with an invested capital and surplus of over two million dollars, ranks with the large investment houses in the country. A statement of sales and profits since the organization of the original Bond Department of the Bank reveals an astounding increase in the volume of business transacted. Last year’s sales were more than thirty-eight million dollars and the first five months of this year indicate a material increase over last year’s business. Few security houses in the country can show a retail distribution approaching this figure. The Fletcher American institutions, with combined capital and surplus of over five and a quarter million dollars, can give a service that is not excelled by any financial institution in the state. We can serve every financial need of our customers. Under one roof and one management we have Commercial Banking, Investment Banking, the best equipped Foreign Department west of New York city, an excellent Steamship and Insurance Department, The Woman’s Bank, the only department of its kind in the middle West offering a banking service exclusively for women, and the largest Safety Deposit Vault in the state, constructed entirely of armor plate steel—vaults for the storage of household valuables are also available. Our private telegraph wires to all the principal cities keep us in constant touch with all financial affairs. On the Board of Directors of both the Fletcher American National Bank and the Fletcher American Company are men who are nationally known and highly respected for the successes they have made in the business and financial world. The years of experience of these men is of inestimable value to our clients in the formation of plans for expansion and the complexities of financing for the future.

\ Fletcher American National Bank Board of Directors ~

Fletcher American Company Board of Directors

New Books at Public Library New books of fiction at the Indianapolis public Library in elude: “Up and Coming,” by Mrs. N. I. Bartley: “The Poor man,” by Stella Benson; “Capitol Hill,” by Harvey Fergusson: "Copper Box,” by J. B. Fletcher: “Lady Into Fox,” by David Garnett; “Mystery at Geneva,” by Rose Macaulay; “Pocketful of Poses,” by Anne Parrish: “Swann’s Way,” by Marcel Proust: "Voice at Johnnywater,” by Mrs. B, (M.) Sinclair: “Hidden Road,” by Elsie Singfnaster; “The Marriage Verdict,” by F. H. Spearman: “City of Peril,” by A. J. A. Strihger, and "Men Like Gods,” by H. G. Wells. New scientific and technical books include: “Report of the American Committee in Electrolysis, 1921,” American Committee on Electrolysis: “American Fuels,” by R. F. Bacon; “Handbook of Cookery for a Small House,” by Mrs. Jessie Conrad: “Lessons in Conjuring,” by David Devant; “Selling Musical Merchandise,” by J. R. Frew; "The Eugenic Prospect,” by C. W_.Saleeby; “The Successful Physician.” by V. C. Thomas, and “Story of the Maize Plant,” by Paul Weatherwax. ,

habits individuals form surely direct expenditures; some wisely, at other times unwisely, but always effectually. It is prudent, therefore, for each indi-

WM. H. PIEL, President Piel Bros. Starch Cos. LEO M. RAPPAPORT, Attorney ALBERT M. ROSENTHAL, President Standard Paper Company. GUSTAV A. SCHNULL. Schnull & Cos. RALPH K. SMITH, Vice President and Cashier CHARLES B. SOMMERS, President Gibson Company THEODORE STEMPFEL. Vice President ELMER STOUT, President THOMAS TAGGART, President French Lick Springs Hotel Company LUCIUS M. WAIN WRIGHT, President Diamond Chain and Mfg. Cos. OSCAR P. WELBORN

LEO M. RAPPAPORT, Attorney. LEWIS P. ROBINSON. Treasurer ALBERT M. ROSENTHAL, President Standard Paper Company CHARLES B. SOMMERS, President Gibson Cos. THEODORE STEMPFEL. Vice President Fletcher American National Bank. ELMER W. STOUT, President Fletcher American Natonal Bank ALEXANDER L. TAGGART, President Taggart Baking Cos. ANTON VONNEGUT, President Vonnegut Machinery Company GUY A. WAINWRIGHT, Vice President Diamond Chain and Mfg. Cos. OSCAR P. WELBORN

THE INDIANAPOLIS TIMES

vidual to inquire into the ultimate expense of a habit before it is formed. By so doing life may be lengthened, enriched and vitalized.” Do You Know Why You Purchase Certain Things One of the most interesting chapters in "The Standard of Living” is shat devoted to “Motives of Consumption.” There is always a motive back of every purchase. That the author makes clear. He declares: "Self-preservation prompts the purchase of potatoes and bread. Jealousy often leads young men and women to buy pretty clothes that surpass the clothes worn by rivals. At times theater tickets are purchased to satisfy the desire for another’s company. Dress suits, on certain occasions, are worn to hold up the class standard. A blue gown is purchased because It is becoming to the society ‘butterfly.’ An expensive banquet is indulged in to give prestige to the hostess and power over her friends. Jimmy wants anew cap because Johnny has one. Style says, ‘Wear straw hats in July,’ and we wear them. Twenty-five cents’ worth of candy is taken instead of twenty cents’ worth in order that the clerk won’t think the purchaser stingy. Big potatoes are bought in preference to small ones for the purpose of saving time and labor.” In this chapter is included numerous charts showing why people buy certain things. One chart shows that out of 400 students in college, 142 bought dresses and suits "to keep in style” and that 192 bought “to satisfy individual taste” and forty-four purchased “for prestige.” There is a reason behind every little purchase. In this book one has the

great opportunity of knowing just why one opens his pocketbook. And that is worth the price of the book. Advertising Is Most Important Form of Education in United States Business men will find much to consider in the chapter devoted to “Effects of Advertising.” The author states: “At present, advertising is recognized by some as an indispensable aid to selling goods and service. Its relative significance may be shown from several angles. It is thought that business solvency partly

Last 3 Days! Pearsons Sacrifice Sale 342 Massachusetts Ave.

Every instrument marked at final reduced closeout price, regardless of cost or value. Every one must be sold this week as our lease expires on this building and we must vacate. Eveiy instru-

s Fine old reliable make, in good condition. Sale Price. . . $79

Dark mahogany. Very attractive design, good tone qualities. 3ale Price. . . $135

REMEMBER—“IT IS BETTER TO BUY A HIGH-GRADE USED PIANO THAN A CHEAP NEW ONE”

HI CARLETON PIANO Mahogany. Avery attractive instrument at an unusually low price. Sale Price. . $79

Last Chance to Obtain a Slightly Used VICTOR, VOCALION, EDISON or CHENEY Phonographs at a Saving of 40% to 60%

Yours for only $ t a DEPOSIT Terms as Low as $2.50 Terms as Low as $1.50 111 Easv Convenient Per Week on Players Per Week on Pianos JL Payments

Open Evenings

hinges on advertising. In 1920 over 84 per cent of the financial failures were among firms that did not advertise. Measured in dollars and cents, advertising is the most important form of education in the United States. Approximately $1,000,000,000 is annually spent In the United States for "advertising. This sum is greater than the amount expended on all other types of education, even if we include the expenditures for Instruction in public and private schools, from elementary grades to the university. . .

MUSIC ROLLS, BENCH AND DELIVERY WITH EVERY PLAYER PIANO SOLD

STORE OPEN UNTIL 9:30 O’CLOCK EVERY EVENING

Pearson’s Sacrifice Sale 342 MASS. AVE. (Marott Building)

And then we have this statement? "Advertising is so vitally important today that nearly every adult consumer should know the technique of it.” This book is 340 pages in length and many subjects are considered from the consumer’s standpoint. Among the subjects taken up are: Value of farm land in this country, national wealth, the importanace of the birth rate, acre yields in this country, family expenditures and others. “The Standard of Living” Is an at-

AUTO PLAYER Plain dark mahogany case. Bench and 25 music rolls Included. Sale Price. .. t $lO5

HOWARD MANUALO Dark oak case. 88-note. Late model. Will make a wonderful player for someone. Sale Price . . $245

Slightly shopworn. A $1,350 instrument. Sale Price. ~., $995

SCHAFF BROS. PLAYER A S6OO instrument that has been onlyvery slightly used. Can hardly be told from new. Modern In every respect. Sale Price s39s

ment thoroughly guaranteed. Many bargains in both new and used pianos and talking machines. This is positively your last *chance, it will be a long time before such values are offered you again. Don’t Delay. Come in tomorrow.

BYRNE PLAYER Modern designed dark mahogany case. 88-note. Bench and rolls Included. Fine tone and action. Sale Price.,.,., S2BO

home course in right spending and in knowing the reasons for doing certain things. This book rightly belongs In every home. It makes one acquainted with a great sact —how to- spend money wisely. .Jane Addanis Rallies By United Press TOKIO, June 27.—Jane Addams of Hull House, Chicago, underwent a surgical operation for “benign tumor” today. It was pronounced successful.

years to pay. ®

JESSE FRENCH PIANO Dark mahogany case. Has been thoroughly gone over and put in first-class condition. Sale Price.!.-., $125

Wss S4OO, now reduced again for this final clearance. Just one—come early. Sale Price. i.,., $235

Open Evenings

7