Indianapolis Times, Volume 35, Number 24, Indianapolis, Marion County, 8 June 1923 — Page 4

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PROOF *t*HE first batch of Coca-Cola was put on the THAT I market back in 1886—only twenty-five galADS PAY 1 lons of sirup, which sold for $25. The Wall Street Journal comments that “the present company paid the original owners $20,000,000 for Coca-Cola goodwin.” “Good-will” is another word for reputation. Reputation, in modern business, is the direct result of three things—merit of product, methods of doing business and advertising. Coca-Cola, of course, has been about as thoroughly advertised as is humanly possible. The $25 realized from the first Coca-Cola sale was immediately invested in advertising, for which the first bill was $46. From that small seed grew $20,000,000 worth of “good-will.” It pays to advertise. Most of the big advertisers started in a small way. Venturing cautiously into the water, they soon struck out for the deep spots. They found that it pays to advertise. The William Wrigley Company’s first advertising appropriation was $32 —its entire capital—writes John Allen Murphy in Printer’s Ink Magazine. Murphy tells the story of Royal baking powder. The company started in a small drug store in Ft. Wayne, Ind., as a side line. Its first advertisement appeared in local papers. The campaign then gradually spread throughout the State until the company was able to move to New York. Soon after that it became the largest national advertiser of its day. What fertilizer is to farm soil, advertising is to business. It makes the seed grow, the acorn into a giant oak. “It pays to advertise” is the best slogan to hang over the sales manager’s desk. Incidentally, the Coca-Cola. Wrigley and Royal companies advertise in The Indianapolis Times. IT'S ALL "T’OT even the economics of the steel situation AGAINST back up Gary of the Untied States Steel CorGARI JL poration in his argument for a twelve-hour day for steel workers. Os course, every human and humane consideration and every consideration of good citizenship are in everlasting opposition to his proposition. As to the economics, Gary claims that the insufficiency of labor makes it impossible to meet the steel requirements of the domestic and foreign market, without twelve-hour-a-day slavery in the steel mills. (The words “ 12-hour-a-day slavery” are ours, not Gary’s.) The fact seems to be indisputable that at the present, and for some months past, 90 per cent level of production in the steel industry, we are producing more steel than we can economically use or export. The significant figure of “unfilled tonnage” for April was less than for March, indicating that production and prices have reached a peak. According to the best experts on steel economics, the market would soon be glutted at the present rate of production. There does not seem to be the slightest doubt that without the addition of a single steel worker, the present force on an eight-hour a day basis could produce all the steel that the market can absorb during the next twelve months. There is just one reasonable interpretation of the Gary twelve-hour-a-day attitude. lie is trying to create public sentiment favorable to an influx of foreign labor. The more diluted the steel labor market, the easier for Gary to enforce his un-Amer-ican terms on steel workers. THIS TALK ECRETARY OF WAR WEEKS and the gen ABOLT THE eral staff are propagandizing about “preparNEXT WAR ing for the next war.” In the name of Mars. what occasion is there for this “next war?” Against whom? Is it to be a war of offense or defense? If defensive, who is likely to attack us? V hen tlie whole world seemed on fire across the ocean we were made to believe we were in grave danger. We went into the World M ar not to aid plans for aggression, but to defend our beloved shores and to protect the idea of democracy. We were made to believe that German aeroplanes might drop down on Indianapolis. Do you remember the stories which the propaganda artists faked on the subject? We were made to believe that New York was about to be held for tribute and in order to protect and defend ourselves we conscripted our young men and sent them overseas to war. But to return to the question, who is about to attack us? Does France wish to invade our shores? Or our cousins, the British? Will the Turks get so far from home as to attempt to massacre in Buffalo and Detroit? Are the Germans and Belgians menacing us? Or does anyone think Lenin about to lead a Red army in our directions? Must we tremble again at the bogie of Japan? Haven’t we had enough war for a generation without conjuring up nightmare wars? Can’t the war mongers and profiteers wait until the last war is paid for? Can’t jobs be found for our veterans and enough insane asylums provided to take care of our shell shocked? Can’t our jails be emptied of the last war’s victims before this indecent talk begins of another blood and profit orgy? Yet, the general staff talks of “the next war.”

Questions - ASK THE TIMES

You can get an answer to any Question of fact or information by writing to the Indianapolis bureau. 1322 New York Ave.. Washington D. C.. enclosing 2 cents in stamps. Medical, legal, and love and marriage advice cannot be given, nor can extended research be undertaken, or papers, speeches etc , be prepared. Unsigned letters cannot be answered, but all letters are confidential, and receive personal replies.—EDlTOß Who wrote the words of “America?” Samuel F. Smith. When, where and by whom was the first settlement made in Michigan? Apparently by Father Marquette and others at Sault Ste Marie in 1668. * What are the best methods of presenting forest fires? The United States forest service says nearly all fires are caused by ignorance and carelessness. The following “Don’ts” have been formulated Don't leave a campfire unwatched: don't build a campfire near underbrush; don't drop a match without first making sure It is out and

■Answers

breaking it in two; don’t knock ashes from your pipe, cigar or cigarette without stepping on them and grinding them into the earth; don’t throw inflammable articles from your automobile; don’t let refuse collect around jour camp; don’t fail to use common sense to help preserve your own forests; don’t fail to keep an eye out for persons who in their acts endanger your forests and your lives, and don’t fail to report such persons to the forest officers just as you would anv criminal. W hat is the easiest way to dry meal? Cut Into strips, dry before a slow fire, being careful to use only dry wood; the uss of a moderate quantitj' of salt will help the process. The smokehouse method of drying meat is to cut the meat into chunks, the separate muscles being taken out en tire s soak it in brine for a little whjfc, treat it with cloves and other spiffs, and then smoke it.

The Indianapolis Times EARLE E. MARTIN, Fditor-in-Chief O. P. JOHNSON. Business Manager. ROY W. HOWARD, President. FRED ROMER PETERS. Editor.

ZERO HOUR NEAR FOR AMERICAN FARMERS

By GEORGE BRITT NEA Service Writer DES MOINES, lowa, June 8. —When you overhear the rustic inquiry of ‘‘How's crops?” you want to perk tap and take notice of the answer. It’s a far more vital question in the United States this present growing season than almost ever before. For 1923 is the farmers' year of fate. No less an authority than O. E. Bradfute. president of the American Farm Bureau Federation, is hack of that statement. Daylight Dawning “The outlook so far is good, but if it doesn’t pan out, it’s all up to with thousands of farmers.” Says Bradfute. “They can't run along on paper any farther.

GOVERNOR’S DEVOTION TO DEAD DOG DIVIDES STATE OF MAINE AGAINST ITSELF

Flag on Statehouse Lowered to Half-Mast During Garry's Funeral, By REA Service AUGUSTA, Me., June B.—The august state of Maine is divided against itself over the matter of a dog It all started with Garry's illness. Garry, an Irish setter, was the inseparable companion of Governor Percival P. Baxter. The dog and his forbears had been in the Baxter family for thirty-seven years. Each morning the dog would visit the Capitol, and drop In to see his

GOVERNOR BAXTER OF MAINE, WHO STARTED A STORM OF PROTEST WHEN HE ORDERED STATE FLAG LOWERED TO HALF-MAST DURING FUNERAL OF HIS DOG, GARRY.

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"The farmer can see daylight now. His accounts are not so deeply In the red Ink figures as they were two years ago. But the time Is almost here when he must be paying off his mortgages. The banks have got to be cared for. “Unless this turns out to he a good crop year, I am afraid we shall see foreclosures snapping all around us." The farmer this year has a fairer fighting chance to overcome his handicaps than any time recently, Bradfute points out. His greatest gain, perfiaps, has been in the intangible quality of renewed optimism. He is cheerful again and believes he can pull out of the slump. On top of that he has the machinery of the newly amended Fed-

many friends in every office. In the. executive chamber there was a spe rial couch provided for him, and on it Garry would lie for hours at a time waiting for the Governor to finish his work. Then together they would walk over the hills and through the woods. Branded Undignified Some of the citizens thought the Governor was paying too much attention to the dog. It was undignified, they said. But then President Harding got I.addle Boy, and they modi fied their views. Garry became a veritable shadow of the Governor He trailed his master wherever he went, even on railroad trips. He enjoyed n special permit to ride in the coaches of the Maine Central Railroad. The Governor, a bachelor. Is an ardent lover of all animals. He sponsored the first anti-vivisection law by a legislature in the United States. He recently made possible anew bird refuge. Gary Became B 1 Last September, Garry became ill. He was sent to a Boston hospital and g.ven the best of care. But it wasn't enough. The dog died. The Governor was heartbroken. Ho ordered the flag at. the Statehouse lowered to half-mast. Immediately came a storm of protest. The State commanders of the G A. R. and the American Legion, and leaders of other patriotic groups called the Governor's action "ill advised” and "unfitting.” This was answered by the Governor's friends. "I seek to offend the feelings of rone,” said the Governor, “hut T yield to no one the right to act according to the dictate of my heart. My faithful dog, unlike many of my human friends, never betrayed or believed ill of me.” And so the flag was lowered while Garry was laid away beneath a mound of earth at the foot of a granite boulder on a little island. A copper tablet is imbedded in the rock, commemorating his memory. Soon he will be forgotten by all but the Gover nor. Yet the controversy growing out of the Governor's order, rages on. Some say it may even mount into a political if-sue. Court Reverses Derision The Supreme Court of Indiana re terse,] decision of the Marion County Superior Court awarding the Crescent Paper Company Judgment of $lO,087.65 aaginst the Fletcher American National Bank and directed that a new trial be held. Payment by the bank of a number of alleged forged checks said to have been drawn by an employe of the paper company was ordered by the lower court.

O. E. BRADFUTE

TOM SIMS SAYS: SHUT your mouth and open your eyes. Now, that’s the way for a girl to catch a June groom. • • • These fool flies wouldn’t be so had if they had sense enough to eat and go on hack home. * ft • Our idea of a fine job these days would he sitting on a cake of ice waiting for it to melt. • • • You never can tell when we will have a flood. Let the children learn to swim this summer. • • • People going on picnics to forget everything usually forget even the salt for the eggs. • • • Find a bridge. Jump off and break a leg. Avery effective method of staying single this •lime. • • • Chairs last longer if tpeks are placed upright in the seat. •• • A porch swing may stay still, and still go a long way toward landing a prospective husband. • • • Save old electric light globes. Very valuable for scaring stray cats at night. • • * The honeymoon ends when the furniture store collector begins. • • • Pitching horseshoes would be a nice game if chewing tobacco wasn’t such a had habit. • • • We took this land away from the Indians. Eskimos better not start anything these hot days.

Your Last Chance to Trade In Your Old Watch Saturday is absolutely the last day of this offer. You do yourself an injustice by carrying an old wo-n----out timepiece when you can own a brand new standard watch in exchange for your old one. You pay the lowest cash price for your watch and a liberal allowance is given you on your old watch. $1 —a Week —$1 WINDSOR Jewelry Company 135 N. Illinois St. Lyric Theatre Bldg.

era! warehouse act to help in marketing. He can hold his crops to sell them when the market*it right. A second advantage from legislation is the new rural credits act which makes it possible to get long-term loans on advantageous terms. The Farm Burfeau Federation is trying to come to the rescue still further by seeking reduced railroad rates on agricultural products. “In at least one of the States, the president of the State Farm Bureau has advised the farmers not. to buy anything that is not absolutely essential. The reports from the big mail older houses say their business is growing. I suspect the meaning is the farmers are seeking to buy necessaries by mail and save a few cents on each purchase under the price at

WASHINGTON IS ALARMED OVER MYSTERY SHIPS OF SEA AND AIR BEING BUILT

Armament Race Still on, Despite Arms Conference Held Recently, By WILLIAM PHILIP SIMMS Times Staff Correspondent WASHINGTON. June B—The armament race is still on, the Washington arms conference | notwithstanding. Disquieting news has reached i Washington confirming the impresI slon that unless President Harding i again takes the initiative to put a stop to the struggle for supremacy on the sea, under the sea and in the air, the United States will either have ! to join in the race or be left hopelessly behind. Great Britain is now building a giant submarine, the X-l, a mystery ship, which may completely revolutionize the navies of the world It carries a twelve-inch high-velocity gun capable of firing some twenty miles,. | That is disquieting hit of lnforma- ! f ion No. 1. France Builds Planes France is experimenting with a giant airplane, which, hi addition to a whole battery of machine guns, will -mount a three inch cannon and carry a company of troops. This mystery ship of the air Is dis quieting symptom No 2. Japan is now not only building twenty-eight long radius submarines of large tonnage hut eight high speed light cruisers—four being of the latest 10,000 ton variety—as well, at a cost of $136,000,000. This Is disquieting item No. 3. And so on. The Washington Conference put no limit on light cruisers, submarines or aircraft and the present tendency of the principal foreign powers Is to strengthen themselves to the limit in these directions. The new giant submarine building

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the cross-roads stores. “During the war period of prosperity, farmers got used to a higher standard of living. They got automobiles and victrolas and silk sox p.nd sent their children to college. Farmers now are fighting to maintain that standard, and they have a right to those things. “In some instances, however. I know they are keeping up that pace at the expense of their capital investment. They are letting their fa-rms go without fences and fertilizer and paint.” In States where cooperative marketing prevails, and on crops so orgaryzed, the recovery toward prosperity is greater than in the non-cooperative States. That may be simple coincidence, Bradfute admits. But it is a fact.

;in England is regarded as only the forerunner of others, bigger and still more heavily armed. If a 12-inch gun. why not a 16-inch gun? If one such gun, why not two? And so on. It is merely a matter of rapid development until the submarine of today is as obsolete as an 1830 stage coach and capital ships themselves may submerge. X-l Is Gigantic Sub The “X-l,” soon to be launched at Chatham, has a displacement of 2,786 tons on the surface and 3,600 under water. No American sub-surface vessel comes within 1,000 tons of her. Lying low in the water she might engage almost any enemy and, after I getting In a few effective shots, sub- | merge before the vessels attacked got her range.

TRAFFIC WISDOM by I)f VCRoueche Chairman 6afc Drivers Club Pedestrian crossing a street: 1: At the curb. LOOK LEFT. 2: At the center of tht street, LOOK RIGHT. LESSON NO. 6 Motorists making a right turn into intersecting street. 1. Signal for turn. / 2. Slow down for turn. 3. LOOK LEFT, LOOK RIGHT, before starting turn. 4. Stay close to curb on turn. PLAVFAKLON THE HIGHWAY

CANADA RUM COMING TO I INDIANAPOLIS Supply Smuggled Across New York Border Governed Only by Market, By C. K. M'CALB. Copyrifjhi, by United Press Copyright in Canada Rouses point, n. y.. June 8 The amount of liquor crossing the Canadian border today is limited, solely by the amount rum runners believe they can dispose of at a profit. The ''rum runners are more concerned with the market than with the source of supply or the difficulties of getting it across. I came to the border under instructions to ascertain the exact situation, following repeal of New York State's prohibition enforcement law. From Rouse’s Point westward to Ft Covington, a stretch of sixty miles, a bootleggers' invasion of the United States is in full swing. Federal Agents Uutnumbered The Federal prohibition agents are outnumbered 100 to one. The smugglers, working in relays through scores of booze storehouses that dot the territory west of ville and Lacolle, Quebec, are pouW ing hundreds of automobile loads of every kind of liquor into New York State. Little of this Canadian liquor is finding its way to New York City. New York “hard stuff” is coming from the West Indies and British Isles, as the Canadian bootleggers cannot compete with the low cost of all-water transportation enjoyed by the latter. So the Dominion bootlegger finds his markets In the up-Sfate towns of Albany. Syracuse. Trov, Glens Falls, Little Fajls, Saratoga Springs, Rochester and Buffalo. A certain amount doe3 seep south into northern Pennsylvania and hence into Ohio, where It finds its markets in Youngstown, and even as far west as Indianapolis. But the bulk is consumed in the Mohawk Valley. Trails Zig-Zag Within a territory included in a roughly-drawn triangle having its intersections at La Prairie In Quebec, and at Malon and Chasey in New York, the country is gridironed by scores of roads, many of which cross the border half a dozen times in their irregular course. Over these zig-zag whisky trails the smugglers’ motor trucks plunge in the dead of night, easily effecting crossings at any one of the many spots which Federal agents are unable to guard. There are thirteen customs officers at Rouse’s Point and there are at Malone twenty-five prohibition officers, charged with the duty of mlng the tide. Engaged in jumping the border with liquor there are per haps 5,000 men. connected in one or another with the source, the delivery or the steering or liquor in the territory near the line. The number varies from day to day, but there are more than enough to overwhelm the handful of Government agents.