Indianapolis Times, Volume 35, Number 8, Indianapolis, Marion County, 20 May 1922 — Page 11

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These Are Facts! No matter what you may suppose laundries to be like, these are the FACTS about the standard laundries of Indianapolis. These laundries —don’t abuse clothes —don’t turn them gray —don’t fade colors —don’t ghrink woolens —don’t lose garments —DO save you money in the long run The modern, scientific laundries of this city do beautiful work, under absolutely hygienic conditions, with clocklike punctuality, and at surprisingly reasonable cost. Don’t, for the sake of an obsolete prejudice, deny yourself THE MODERN BOON OF MODERN LAUNDRY SERVICE I

There’s a Laundry Service to Fit Every Need and Purse

Don't Bea Laundress !

Wr\~ HE easiest way to solve the '/v/Fvlr i\ I \ wash-day problem is to I ) wash-day. J Wasli-day is simply one of ' ur the countless problems with which women have struggled through all the ages, and which modem science and inventive genius have finally driven from the home. The modem laundry has solved the wash-day problem; there is no such problem today for those who know. Thousands of women here in Indianapolis have discovered the modem laundry. They are free forever from the slavery of the washboard. Yet for every one of these emancipated women there is another who wants to believe, but hesitates. We don’t entirely blame her for hesitating. When the American woman said years ago that she would not send the family washing to the laundry, she was right. Laundries were hard on clothes. They did tear off buttons. They did lose things. But that was years ago. It is just as absurd to judge the laundry of today by the shortcomings of the pioneer laundry as it would be to condemn the modem automobile for the defects of the first “horseless carriage.” Science Does the Family Washing Now Within the last few years science has revolutionized the laundry industry. The laundry owners of America maintain at the University of Pittsburgh a department of research which is constantly studying and improving laundry methods. Countless tests of soaps and other laundry supplies have been made. Textiles of every kind have been analyzed in order to discover the secret of laundering them to perfection— and at lower cost. Every practice which in the past has proved harmful to clothes has been placed under the microscope of science, the cause found, and the remedy applied; so that no woman need longer fear that laundry methods will work injury to delicate fabrics. One of the ablest investigators in the laundry laboratories is a woman —a woman who understands the woman’s standard of good laundry work. You can convince yourself that Indianapolis laundries really live up to this standard by visiting and inspecting any standard laundry in the city.

Send if -^f^mjra^lldfgundry I I yuM

INDIANA DAILY TIMES

The modem laundry—light, airy, clean, efficient, with its high-class men and women operatives—will convert you. The Laundry’s Hygienic Cleanliness— Doctors Recognize It The modem laundry washes clothes with a scientific thoroughness that no home laundress could possibly duplicate- Think of putting a batch of clothes through nine changes of pure, fresh, soft water —with four changes of temperature, each scientifically regulated each bath exactly timed and the whole washing occupying a full seventy minutes! That is the standard laundry formula for washing shirts, collars and family rough dry and flat work. \ As to hygienic cleanliness, your doctor will tell you that the work of the modern laundry is not only beyond suspicion, but that it is seldom approached even in the most careful home laundering. i A prominent medical authority, Dr. Ira S. Wile, has stated that in the laundry process “exposure to heat and the usual laundry reagents, along with mechanical agitation, destroys the hardiest bacteria,” and that “laundering appears to be an efficient hygienic method of promoting cleanliness without danger to the patron. . . . This can not be said of the laundress who takes in washing.” Could You Surpass These Precautions? The laundries of Indianapolis are familiar with every precaution that must be taken in order to wash woolens without shrinking them, or colored goods without fading them; to remove stains without harm to delicate colors or fabrics; to insure clean, white, fragrant clothes. More than that, Indianapolis laundries have the means for making these precautions effective. Indianapolis laundries know, for example, the exact water temperature best for silks, and they maintain that exact temperature. They know, too, that silks should be washed by hand —and they wash them by hand! When you visit an Indianapolis laundry, you will find employed there a group of skillful laundresses washing and ironing by hand, under jealous supervision, the delicate, valuable pieces—the crepe de Chines, the laces, the embroideries, the silk stockings—which women prize. Furthermore, the laundry takes it upon itself, without instructions from the patron, to single out these pieces for special attention.

Laundry vs. Washerwoman—Which Is More Responsible? When a garment wears out—as some day it must —every woman knows that the end is likely to come in the laundering process, regardless of where or by whom the washing is done. The Indianapolis laundries can not prevent clothes wearing out, but they actually do prolong the life of garments by employing the gentlest methods that science and practical experience have devised. They actually eliminate many of the causes of wear and tear to which clothes are exposed in home washing—the destructive wringer, for example. If damage occurs for which the laundry is responsible, or if a garment is lost— remember that Indianapolis laundries are responsible business institutions. Your interests are safeguarded, as they could never be by any private laundress. Count the Cost of Wash Day— If You Have an Adding Machine! Many women, not familiar with the modem laundry’s ability to supply a service for every family need and to fit every purse, still have the idea that home washing is cheaper. It seems so until the invisible cost of home washing, is counted. There is the washing machine — the interest on your investment, and the depreciation (washing machines wear out, you know), and the inevitable repairs necessitated by careless handling. Then there is all the other washing and ironing equipment —the hot plate stove, the boiler, the electric iron, the ironing stand, the clothesline and ’ clothespins. All these cost money; all wear out sQfi have to be replaced. Don’t forget the gas and electricity, the soap and water softener, the bluing and starch. Count m the laundress’s meals —even her breakfast. Add something for damage by careless or unskilled hands and for loss by “borrowing.” Wages are only a fraction of the total! Against all this, place the laundry’s known ability to give you clean, honest, dependable work at th 6 • lowest possible cost. Make This Experiment If you still don’t believe what thousands of Indianapolis women know, go see what Indianapolis laundries are like. Or, better still, make one experiment. Bend the wash to the laundry this week. Telephone your favorite laundry or hail the driver as he stops next door. Soap suds and happiness don’t mix. DON’T BE A LAUNDRESS. t S

This advertisement Is published to acquaint the women es tip dlanapolls with the advantages of modern, selentlfle laundry service as rendered by the following standard laundries es this city: BEST-GRAND LAUNDRY, CROWN LAUNDRY, EXCELSIOR LAUNDRY, FAME LAUNDRY, GEM LAUNDRY, PAUL H. KRAUSS LAUNDRY, M. & H. CO-OPERATIVC LAUNDRY, MODEL LAUNDRY, PROGREBB LAUNDRY, BAN|. iARY LAUNDRY, BTERLING LAUNDRY, TIFFANY LAUNDRY, TRIANGLE LAUNDRY.