Indianapolis Times, Volume 34, Number 29, Indianapolis, Marion County, 15 June 1921 — Page 7

WOMEN TO FORE ON PROGRAM OF AD CONVENTION

Feminine Manager of Bank Department Expresses Views at Atlanta. ATLANTA. Ga., June 15. —“Newspaper advertising enables the banker to reach inore people during their leisure honrs. at a smaller cost per person, than anj other means, and is one of the best ways to get savings accounts,” asserted Miss Minnie A. Buzbee, manager of advertising for the American Bank of Commerce and Trust Company of Little Rock —an Institution that has been uncommonly successful In advertising—ln addressing the financial section of the convention of tha Associated Advertising Clubs of the World, Sn session here. The financial advertising section has been uncommonly well attended and the sessions tremendously Interesting, Indicating a decidedly rapid growth of interest on the part of banks In constructive advertising methods. ADVERTISING WOMEN MAKE GOOD. Incidentally, Miss Bnzbee’s Important place on the program Illustrates th<* prominent place women are taking in the field of advertising. Many women, managers ct advertising departments of stores, factories and other business institutions, are attending the sessions, and Inquiry shows that advertising affords uncommonly profitable occupation for the’ woman worker. Advertising Is bus! ness for which women are especially well salted, because women understand the woman's point of view, and most of the buying In this old world Is either done, or largely influenced, by women. “Human nature is a queer thing," Miss Enzbee said. “All of us, whether children or grown, have our full share of that characteristic. Whether it is the 10-year-old boy, who has to be forced into eating whole-wheat bread and prunes when he wants two heaped-up dishes jf Jce cream and plenty of rich cake; o' the girl who Is made to go to church when she Is crazy to go for a long -.ide with her latest bean; or the grown man who bas to be urged and eoa'.ed and persuaded to lay side a littl< of his money for old age and the rainy day when he much rather follow his inclination and snend It ail for a good time as he goes along—we are all very much alike. making saving MONEY ATTRACTIVE. “But sometimes the whole-wheat bread Is made Into pudding, with raisins and 8 custard sance and the little boy decides he likes It and asks for more. So, if we want to get the people of onr community to fight for a place in line before onr savings windows, we shall bave to make the game of savings very attractive to them. “The International Correspondence School puts out some very attractive advertisements, .always showing the results to be had from taking their courses. They never list the many books or tell you how sleepy and dead-tired you will get before you stop your lesson for the night, or how many weeks or months or years it will take to finish a course; but they show the bookkeeper promoted to manager, the young man rushing''into the simple home and saying to his wife, ‘A |oO raise this month. Now, you can have the new dress you wanted. And we are told that they report an exceedingly large number of enrollments as a result cf these advertisements. “The first thing to do Is to ascertain where we are to look for our savings customers. And the answer would be —

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MATRONS GIVEN SUMMER ORDERS Responsible for Moral Conditions on Playgrounds. “Yon are to be the mothers on the playground. You will be responsible for moral conditions thereon," were statements among Instructions given to fifty matrons of public playgrounds by R. Walter Jarvis, director of recreation, today. The playgrounds will be opened Monday. All directors, assistants, instructors. matrons and janitors are receiving directions from Mr. Jarvis and Miss ALce Mescall, assistant director, this week. The matrons were told that It Is the hope of officials of the department that they will keep the children who come to the playgrounds smiling all the while. They are to keep In mind, Mr. Jarvis said, that they occupy the same positionon the playground that the mother does in the home.

first among those who are not. And that just about means everybody. “A man may be one of your best customers. he may do a profitable checking business, buy bonds, rent a safe deposit box. leave his rental property in your hands, patronize your collection, real estate, foreign exchange and other departments, but he is not a 100 per cent eustemer unless his wife and all his children have savings accounts. And through him, or some other way, we want to get their accounts.” Miss Busbee advocated going after new business, of course, but said that many banks are overlooking the opportunity to do a greater business with present customers. She held that the lack of Intensive methods on the part of legitimate financial Institutions was one of the reasons for the success of blue sky promoters. People need to be educated as to investments of the safe kind, she said. GEOLOGISTS OF 3 STATES TO CONFER Ohio and Illinois Officials to Meet Dr. Logan Here. The American Association of Petroleum Geologists cooperating with geologists of various States which offer promise of oil deposits, is preparing to make a survey of the t utted States in an effort to locate new field-s or to discover a process where oil in considerable quantity may be obtained from distillation of shale. To this end a series of meetings is being held in various States, Indiana is cooperating in the movement and tomorrow. F. W. Pe Wolf, State geologist of Illinois, and Professor Brownoeker. State geologist of Ohio, will hold a conference in the office of Pr. W. N. Logan, geologist under the State department of conservation. Pr. Logan has agreed to head the .survey in Indiana, and the present plan Is for geologists of Ohio, Illinois and Indiana to cooperate in the submission of data to the United States Geological Survey. The division of geology of the Indiana conservation department has experimented with shales for the production of oil, and an experimental plant located at New Albany is distilling at the rate of thirty to fifty-five gallons of oil per ton of shale. Pr. Logan’s latest survey of the Hoosier shale districts shows we possess almost an illimitable supply of deposits in seven counties. This is in addition to an abundance of shale in thirteen counties where coal is mined. Because the industrial world is clamoring for more oil, practically every State in the Union where this natural resource is found and where potential shale fields exists, is encouraging this work.

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INDIANA BELL COMPANY TO ASK BOOST IN RATES Telephone Manager Says More Revenue Needed to Maintain Service. Increased telephone rates throughout the State will be asked by the Indiana Bell Telephone Company, in the near future, It was learned today. "The reason why we have to ask for higher rates in several of the cities in which we operate is simply that we are running behind every day. We cannot keep up our system or our service unless our customers pay a fair price for their telephones,” said Frank Wampler, vice president and general manager of the telephone company, when asked whether petitions similar to the plea for higher rates in Muncie would be filed with the public service commission affecting other cities. “I am glad to answer the question, but sorry to say that our petitions are unavoidable,” Wampler said. “We have, roughly, 180,000 subscribers in Indiana,

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A T T E N T I O N T. P. A. ACCOUNT National Convention Louisville, Ky., June 13-18 Round Trip Rate $5.67 War Tax Included Detail Information See T. J. GORE, Jt. Tkt. Agt., Traction Terminal. Phone Main 4500-4501 INTERSTATE PUBLIC SERVICE COMPANY

new yorex hjt. lasa

INDIANA DAILY TIMES, WEDNESDAY, JUNE 15,1921.

and through them we servo about 750,000 people. Thev have a rlcbt. to know what the situation is. We dislike to ask for increased rates, but we are forced to do so. If we rm through another year at the present rates, we will be about 1140,000 short of paying bare operating expenses. Operating costs are a little lower than they were when at the peak, during the war, but they are not enough lower to enable us to continue business at the present rates. “This company will need $2,071,000 in additional revenue for the fiscal year to end March 31, 1922, in order to pay the interest on our debts and pey a 7 per cent dividend on the $15,000,000 in stock. This is to say nothing of the surplus we should be permitted In ordei to extend and improve service. We to borrow money to put up poles and wires, and we have to pay interest on the loans. The Investors have a right to expect 7 per cent, at least, on their stock in tho company. This is only fair. Any borrower of money knows he is lucky to get funds even at 8 per cent.” Mr. Wampler said he was unable to say now in which cities increases will be asked, but that he felt sure, with the facts In mind, the public would be willing to pay rates that will let the company maintain service. “There is no fair reason why we should be required to operate at a loss," he declared. “Purely from the standpoint of the public’s Interest, the danger is not that rates are too high. The real danger is rates that are too low. The public should understand that the regulatory

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law prevents a utility from making a ‘profit’ and only permits them to earn such a retu n on the capital invested as will attract additional capital into the business. In other words, profiteering is absolutely prohibited by law. “If at any time the rates should be too high the service would not suffer and the regulatory body would readjust them, but if the rates are too low the public suffers at the expense of the service and there Is no remedy that can compensate for the injustice and loss during such a period.” Securities Dealers Citelmprovement Bond and securities dealers and investment brokers of tho city stated today that they are of the opinion that local financial conditions are much better than they were twe weeks ago and that they a''e further of the opinion that conditions will continue to get better. One of the most promising things about tho local situation, they say, is the class of securities in which the people are placing their money. Both small and large investors have turned from the speculative stocks and bonds to municipal bonds a.’d other conservative investments. This, securities dealers state, is placing money at the disposal of the legitimate enterprises and crushing the speculative and mushroom enterprises that sooner or later will have to perish.

The last one left will be as much a real “buy” as the first one sold, but be sure and come in time to get your size, as these will sell rapidly and we will be able to take care of every one if they do not delay their selection until too late.

RATE DECREASE NOT PROMISED Illinois Central Railway Agrees, However, to Do Other Things. Employment of additional men, the purchase of materials and supplies, investment of money in maintenance that has been deferred, but no decrease in passenger rates, la promised by the Illinois Central Railroad Company In a letter issued by C. H. Markham, president of the road. The letter is addressed to all officers

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and employes of the company and states that the decision of the labor board In regard to the reduction of wages, when it becomes effective, will result in a substantial decrease In the operating expenses of the road. "You will be Interested to learn,” the letter continues, "that we have not waited for the money to coma In, but we have already entered npon our program and we believe other railways will do likewise. The action of tha labor board, therefore, operates ns the first signal for the opening of business which will redound to the benefits of the public at large. “Yon are aware of the agitation for a reduction of freight and passenger rates. Tho Interstate Commerce Commission is watching that question closely. Already many of the freight rates have been adjusted and other adjustments are under consideration. However, on account of

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the physical condition of the railways and the great necessity of spending large sums to bring them back to their former state of efficiency, It is not believed that the rates can be reduced generally at any time within present vision. The railways must first be restored and that will absorb all the money In sight for come time to come, and much more if It were available.” Joffre Heads French Mission to Japan PARIS, Juno 15. —The French, government is sending a military mission to Japan, headed by Marshal Joffre, It was announced today. The press Is devoting considerable space to comment on the strengthening of relations between this country and Japan as a result of the visit of the Japanese crown prince.