Indianapolis Times, Volume 33, Number 114, Indianapolis, Marion County, 21 September 1920 — Page 5

Ayres'Dow nsta //ts Stoke ' h v Seven Hundred New Dresses In a Most Extraordinary Sale ■ Ready at 8:30 W ednesday Morning

—A short time ago we bought five hundred dresses for the Downstairs Store. In five days we found it necessary to send the buyer of this department to the market to BUY MORE DRESSES! —This proved two things—first that the merchandise was right, and second that Ayres’ Downstairs Store prices were right. So we have decided to have a real sale, one that will crowd the New Downstairs Store with customers, a sale that will give Ayres’ patrons bigger values than are otherwise possible. The sale will begin Wednesday morning promptly at 8:30.

s2s $J9— $29 — s33' 539 S49M

These are the prices—They tell a story of real economy for every dress is a real bargain . Beautiful dresses of Tricotine, Charme use, Serge, Tricolette , Migonette, Velours, combinations of fricolette and Georgette, beaded Georgettes and lovely Chiffon dresses for evening and afternoon wear. Exquisitely embroidered dresses , braid trimmed dresses , beaded dresses — a score or more of styles. The Downstairs Store —Sizes range from 14 years up to size 48 1-2 —The Downstairs Store

More Than One Hundred Handsome Plush Coats s 2CP 1 5 29 $ S7— $ 39 — $ 45- s A£> s ss s s9™ and $ 63~ i

We submit these as absolutely the best plush coats one may buy at the prices named. They arc beautifully tailoredsilk or satin lined , and many of them have collars, cuffs and trimmings of real fur. Some of the finer coats are new arrivals just unpacked.

Through the Turn-Stile Lies the Way to the Land of Good Things to Eat At $1.60, ten- At $5.95 the —At the box, —At, 43<£ the —At lb. cloth bags, pure case, Borden’s, Pet 11 ounces, Blue Rib- pound, breakfast beans Michigan 6°zen, * L7O > P eas; pound, Ayres’ No. 1 cans, grated jars Griggs’ pure can> Campbell’s cane, Domino gran- and Van Camp’s bon Peaches; in ?* c . on ’ A ™ ol f* hand picked; "10 Van Camp's new 1920 “Downstairs pineapple. Moon, strained white clov- g c . nlfl+orl an o=; ... . Q ~, ~ Diamond A ' „ pack. Extra sifted Store’ Coffee, soon brand; very er honey* smaller . , olated sugar, -5 condensed milk; 48 bulk, 35£ the brand. Machine pounds, June peas, No. 2 cans,/ blended by Chase fine, the dozen, sizes 20<, 24< tizing, all kinds; pounds, $4.U9. cans to the case. pound. sliced. , at 20c, the dozen $2.18. & Sanborn. $1.70. and S2£. the dozen, $1.45.

The Downstairs Store

INDIANA DAILY TIMES, TUESDAY, SEPTEMBER 21,1920.

—Every dress featured in this sale is new, approved in style and up to the Ayres' standard of quality—Dresses bought just for our Downstairs Store —Dresses which at the prices quoted will, we believe, prove values such as you’ll not find outside of our Downstairs Store. —We intend this new Downstairs Store to be a splendid success. We also know that its success depends upon your patronage, so, from our viewpoint we must offer you better values. This Dress Sale is our first big effort. We have planned for it, planned to give extraordinary values —as this sale will prove.

The Down - Stairs Store