Indianapolis Times, Volume 33, Number 101, Indianapolis, Marion County, 6 September 1920 — Page 7

2 L.S. Ayres &£a

Down Comes the Cost of Beautiful Hosiery — Heed! Twelve Thousand Fairs ! Womem'sPireThread Silk Stockings In the Most Important Hosiery Sale We Have Ever Planned Every Pair First Quality Three Pairs for $4.00 Four of the Big Street Floor \umI V\\ iH Booths Will Be Devoted x.\tk to This Sale p 'V'bA It will interest you to know that in the last sixty-two selling days we have sold more than 20,000 pairs of these same stockings—an average of more than 300 pairs a day, at a considerably higher price—certainly an eloquent tribute to their superior quality and unquestioned worth.

For Five Days Only'—The Price Will Be $1.35 The Pair

The Stockings \ Every pair of these stockings is first quality, twelve-strand, pure-thread silk. Pure silk, as you know, means longer wear. They are beautifully made with close-fitting ankles and flared elastic tops —stockings that do not bind under the knees. Mercerized lisle tops, stop ravel hem, and double woven soles, heels and toes add to their length of service. Without question the best silk stockings seen in years at anywhere near the price. ' — >

The colors are black, white, brown, dark tan, navy blue and gray. On sale September 7to 11—Just five days at this new price, $1.35 the pair. Now Is Your Opportunity Buy for your own present and future needs—Buy now for Christmas presents. Buy a plenty. Mail Orders Will Have Prompt Attention

Slate Fair Visitors, Everybody, Note These New Fall Bedding Offerings These snappy nights one’s mind turns inevitably to bedding supplies and needs. Should you be wanting a soft \ new blanket or a warm, snug- | // gling comforter, you’ll find \ J the values are real and the V x y prices moderate in the Ayres’ bedding section. The following items serve as an index to the close marking of the stock. At #4.95 the pair, are wool finished plaid blankets, very soft and warm. The plaids assume attractive tones of pink, blue, gray or tan. These blankets are yarn edged, in size 66x80 inches. At #7.75 the pair, are Scotch plaid blankets, made of fine China cotton, in an extra large size. At #6.75 the pair, are Beacon plain gray and tan blankets. This brand is far famed for its satisfying service. • The borders are nicely banded in pink and blue. At #7.65 the pair, are wool finished blankets, in pink, blue, gray, tan, yellow and lavender. The mohair ribbon binding is of a harmonizing color. At #9.75 the pair, are Noble plaid blankets. These are very desirable, soft and warmly pleasant. Obtainable in pink, blue, gray and tan. At this price is the twin bed size. At #11.85 the pair, is the same Noble blanket, double bed size. Very attractive values are shown in Scotch tartans and novel plaids. At #17.25 the pair, are those blankets best suited for these college students who are getting together their supplies. Size 68x84 inches. At #15.60 the pair, is the North Star wool plaid of widespread blanket fame. Size 72x84 inches. At #18.75, is the same quality North Star wool plaid in size 80x90 inches. Appealing Comforts At #4.75 each, are these neatly stitched cotton filled comforts, with the covering done in a Persian pattern. At #11.85, a cotton filled comfort with a silk mull top, is obtainable, in blue, pink and yellow. At #16.50, #24.75, #28.00 and #33.75 are down comforts covered with good French cambric, beautifully stitched. Excellent for the particular housewife. At #8.25 and #IO.OO are three and four-pound wool filled comforts covered with white muslin. At #12.50, comes a good grade of wool filled comfort, the tops of which are French cambric. —Ayres—Second floor.

' And f'h e Sale ' We esteem this sale ns among the most important contributions we can make toward halting the still upward tendency of prices. Almost every woman wears or desires to wear silk hose. And certainly she may now, with this opportunity to get three pairs for $4.00! You understand, of course, that had we not already proved the superiority of these stockings by selling twenty thousand pairs of them, we could not have risked an additional purchase of twelve thousand pairs—even to insure the gratifying discount thus attained. Our advice is to buy liberally. In the whole United States we do not believe it possible to duplicate the value. Nor will we repeat the offer.

And Welcome to the Inviting Gown Room! New and Authentic FROCKS Await Tour Confirmation of Fashion s Approval Comprehensive stocks of the smartest gowns obtainable are revelations* of every authentic fancy of fashion, the materials that tire correct in Fashion’s eye, and yet of a practicality that admits of every dress embraced being endurably and appropriately wearable. I:or day wear, business and street wear, comes navy blue tricotine In new and irresistible guise of braidtrimmings, duvetyn vests in brilliant colorings, and embroidery. Prices remain modestly enough bet ween #34.00 and #59.00. More elaborate ones, suitable for afternoon wear informally, are priced up to #139.50. Afternoons Usually Demand Silk Frocks And so crepe satins, silk duvetyns and supple crepes, in navy blue, brown and black, fur trimmed or embroidered, appear for social action. A novel one is pictured herewith, which Is of black kitten’s ear (repe with crepe de chine flowers In color appliqued thereon. Navy blue satin with navy blue lace and the same combination in black vie with the all-satlns for popularity. Gowns of this typo range in price from #67.50 upward to #169.50. A Word About Evening Gowns Delicious clouds of pastel blues and pinks of airty tulle—clinging lovely chiffons in combinations of pale colors youthful effects of black .tulle —lace models with gay nosegay trimmings. Priced from #37.50 upward to #169.50. —Ayres—Gown Room, third floor.

Enjoy a Victrola Music makes the simplest social occasion a festivity. The size XI instrument is priced at $150.00. Choose $ll.OO in Victor records, make the payment of Only sll Down with the balance payable monthly, and the machine is yours. Other Victrola outfits are offered on terms equally as reasonable. —Ayres—Fifth floor.

INDIANA DAILY TIMES, MONDAY, SEPTEMBER 6,1920.

After Labor Day’s rest, we return again to the winter closing hours. Open at 8:30 —Close at 5:30.

• Special Vallies in Toys Makes a Fair Week for Kiddies It’s “children’s day” in our toy shop every day. But especially this week, and since the kiddies will certainly enjoy the sensation of seeing things, bring them to the toy shop as a fitting finale. v A Parchesi Set for 95c This board game is a sure favorite. Rainy days or party afternoons can be enlivened by a parchesi board and two or four excited placers. — Ayres—Fifth floor. For An J^nt icing Special Composition Ivory Hairbrushes With good stiff bristles and an easy, soft price—these 300 hairbrushes ought not to last long. The college girl wants them especially now, for an old toilet set is a pitiful roommate. For one day’s selling only these are consequently priced— At Only $1.95 \ ~-Ayres—Street floor. iK*.

fci — 1 ”■■■ The Basement Garment Shop ■ - —= - -- ■■ —n A Sale of 500 Voguish New Fall Dresses Marked Convincingly Low as a Fair Week Attraction The Newest Modes — The Best Materials — The Fairest Price An amazing collection of dresses, so varied and rich that it takes your breath away—yet come with the assurance that there will be none of these fanciful frocks beyond the scope of your pocketbook. Fair week always exhibits wonders, and this huge dress sale is not one of the least. Arrayed are gowns of Tricotine Serge Jersey Beaded Georgette Satin Taffeta Charmeuse Embroidery work in exotic color effects are lavished on some, beads are worked in the successful designs in other frocks of equal charm. The sale is so extended, and the models so essentially different, that six racks and the whole of the apparel shop alone can accommodate it. You are only to say the shade and the desired color can be procured. Most prominent among the fall shades represented are— Black Navy Blue Brown Taupe Copenhagen Blue and Others Priced *1252 *25 *29:52 *35 *39£ and *49=2 Visitors will want to see our enlarged Basement Garment Shop. It's the place to get good things cheaper. There i9 to be a shoe department, but more of that later. Should you desire a sweater, a suit, a tailored or dress waist, a kimono, a house dress or even a petticoat at a most reasonable price, shop here, and you’ll be satisfied. —Ayres—Basement.

Personality Expressed in Hats —Such is Our Aim Personality, you know, is not a thing you pay a fabulous price for—it’s something you achieve. And speaking of hats, it’s something more likely the painstaking sales person discovers and achieves for you. Our stock of hats embraces a host of styles, naughty, good, or mediumly good with just a sufficient dash of the wicked to make them interesting. And yet withal their much studied graces, they are most moderately priced. Come and be matched with a hat. From $7.95 to $12.50 —Ayres—Second floor.

L.S. Ayres &£o. 2

An Event Making Sale of Better Blouses Wherein We Underprice Wholesale Price $7.50 and $8.50 Refined, good quality, some a vivid departure from the usual, such are these finer blouses. Should you have purchased one of the season’s rich suits, these blouses will complete your outfit adequately and more than moderately. Georgette crepe, espiral crepe and two-toned silk voile are fascinatingly done in a variety of styles. There’s the fetching overblouse of espiral crepe, in rose and Copen, simply modeled with effective designs of yarn and woolen beading. A severe model is done in black Georgette, finished with a narrow Tuxedo collar and tailored front in the white Georgette. Zanzilbar, ecru and lace trimmed; taupe, ecru net and lace collared and vesteed—these are other Georgette models. The silk two.-toned voile combines a bisque Georgette with the body color of Copenhagen blue. Sizes include from 34 to 44. Black, Brown , jl'aupe, Plum, Rose, Copenhagen blue, Zanzibar

Exc/usively at Ayres in Indianapolis Dr. Jaeger’s Sanitary Woolens These famous woolens are not peddled to whomever would buy them. Their character is 6uch that only the best stores in the country are permitted to sell them. In Indianapolis at L. S. Ayres & Cos. MEN’S SWEATERS, accordion plaited effect front, two-tone and allwool combinations of black and gray. The price, #25.00. At the same price are heather mixture knitted coats of the same fine all-wool yarns. MEN'S KNITTED WOOL SCARFS In assorted colors are shown at #4.75. MEN’S UNMESHED ALPACA SCARFS at #6.75. MEN’S KNITTED UNLINED CAPS for motoring and golf are priced at #2.75. MEN’S BRUSHED WOOL GLOVES at #1.85. MEN’S CAMELSHAIR BATHROBES AND HOUSE COATS, very fine, at #60.00. MEN’S BRUSHED CASHMERE GLOVES at #2.50. MEN S HEAVY WOOL GOLF HOSE at #3.75. MEN’S WOOL UNDERSHIRTS AND DRAWERS at #IO.OO. MEN’S WOOL UNION SUITS at #15.00. MBN’B WOOL NIGHTSHIRTS at #17.50. MEN’S WOOL PAJAMAS at #21.00. MEN’S AND WOMEN S BED SOCKS at #3.75. MEN’S AND WOMEN’S KNEE WARMERS at #3.00. MEN’S AND WOMEN’S ABDOMINAL BANDAGES, #2.50 and #3.00. MEN’S WHITE BED SOCKS at #3.75. WOMEN'S ALL-WOOL UNION SUITS at #14.50. WOMEN’S ALLWOOL VESTS AND DRAWERS at #7.50. WOMEN’S BRUSHED MOHAIR GAUNTLET GLOVES at #3.35. BOYS’ AND GIRLS’ GOLF HOSE, fancy tops, at #3.75. —Ayres—Men's store, street floor.

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