Indianapolis Times, Volume 33, Number 23, Indianapolis, Marion County, 7 June 1920 — Page 3

PROMINENT ADVERTISING MEN HELPING MAKE SUCCESS OF “BRASS TACKS” CONVENTION

Richard Lee Says Advertising Men Reflect True Spirit of Business Counsel cf Vigilance Committee, in Answering Welcome to City, Points With Pride to Honesty of Members. “The most valuable part of the work we have done lies in the discovery that business is honest,” Richard H. Lee, special counsel of the national vigilance committee of the Associated Advertising Clubs of the World, declared in his speech at the opening meeting of the convention of the associated clubs at University park yesterday afternoon. The meeting was known as an ‘‘inspirational meeting,” at which the convention delegates and visitors were welcomed to udianapolis.

The welcome address was glvfen byi Mayor Charles W. Jewett and Reuben H. Donnelley, president of the associated clubs, responded. Mr. Lee's speech was confined largely to a recital of the experience of the vigilance committee. Mayor Jewett characterized the convention as a great distinction for the city of Indianapolis. “T congratulate the members of the Associated Advertising Clubs of the World upon the fact that you are the live wires of the business world today. CITY IS HONORED, JEWETT SAYS. “Indianapolis is distinctly honored by your presence here. “We extend to you a welcome unlimited in sincerity and inspired by wholesome, genuine hospitality.” Mr. Donnelley responded with a declaration of his appreciation and the appreciation of the members of the clubs of the welcome given them, v “I wish that I were able adequately to express to you the appreciation of your guests of this welcome your guests, those who are attending the convention of the Associated Advertising Clubs of the World.” he said. “I assure you that each one of us appreciates It from the bottom of his heart. “I -wish to thank those of your good citizens who have planned this conven- i tion and have carried out the details. “There has been nothing left undone that would help us carry forward the business functions of this convention, and there has been nothing left undone that would add to our comfort. "INDIANAPOLIS CRADLE OF ADVERTISING TRUTH.” “It is particularly fitting that we i should hold this convention In Indianapolis, the headquarters, as you know, of this association for many years. ‘‘This was the cradle of truth in ad- ; vertising and of our vigilance work, j which has carried our profession to the high place in which It now stands." j In his address Mr. Lee declared that advertising is the servant of the reading public, first of all. -a* Advertising can not be of value to the advertiser, he said, unless and until It Is of value to the public. “Advertising must be truthful, and that advertising which carried a message of useful goods or services to people who have need for them, serves a public; need,” he said. “It tells people where to get what they need, and it suggests new and valuable things to the public. ADVERTISING BOON TO PRODLCTION.

“By increasing demand It prompts quantity production, with resulting economies. "The convention, just beginning, must consider big problems. "This is true because the problems of advertising are the problems of the business world, and the world's problems today are of a size never before approached In the world's history. "Sixteen years ago, when the Associated Advertising Clubs of the World was formed, advertising was not con- j aldered a business. "They called it a ‘game.’ and the men who gathered in those early conventions when they discussed anything connected with advertising, discussed such ques- | tions as whether it was advisable to print in colors and whether direct-by-maii methods were economical. “Then, one day arose the question as to what was the matter with the draw- j ing power of advertising, and someone wanted to know why it was, when copy was written offering bargains which 1 competitors could not meet, the public did not rush in and buy. "They finally decided to appoint a i committee to survey the situation and report back to the convention just whst was wrong with the drawing power of advertising "That committee reported that, in 1 their opinion, the trouble with the draw- j ing power of advertising lay in the fact it was being so misused by a small, but very active, number of advertisers, that it was gradually losing reader con- j fldence. “Tien came the question as to Just j what should be done to stop the misuse of advertising, to restore reader confl- i dence in advertising, and thereafter to protect it. "Thereafter business devotes its energy to trying to have the law repealed. “At the very inception two things were to be determined: First, were the ' associated advertising clubs of the world big enough to carry on a great nationwide movement for advertising truth, and secondly could they do the work constructively? “In other words, would they not, by merely calling the attention of the public to one particularly bad piece of advertising, thereby destroy confidence in all advertising? “These were things which could only be answered by experience. Mr. Lee then went on and told how Mils committee had met these problems, citing Individual cases in which persons who advertised falsely were bandied and bow the committee discovered that the advertiser who makes false statements is so far from the rule as to be a rare exception. “Perhaps the most valuable part of the work which we have done lies in ; the discovery that business is honest,"' he concluded.

Who Do You Want to Find? Here Is Where to Find 'Em

The following directory of delegates to the convention of Associated Advertising ! Clubs of the World gives the hotel to which each city's delegation is assigned, ( and the telephone number of the hotel: 1 Akron. 0., Denison hotel. Main 4332. Association North American Directory Publishers, Edward hotel. Auto. 25-355. Atlanta, Ga., Clavpool hotel. Auto. 22361. Atlanta. Ga., Lincoln hotel. Main 0012. Baltimore, Md., Clavpool hotel, Auto. 23-361. Boston, Mass., Clavpool hotel, Auto. 22-361. Boston, Mass., Edward bote!. Auto. 25385. Capper Publications, Clavpool hotel, Auto. 22-361. Chicago, 111., Washington hotel. Main 42.83. Chicago, 111., English hotel. Main 5609. Chicago Women's Advertising club, Claypool hotel. Auto. 22-361. Cincinnati, 0.. Severin hotel, Main 2650. Clarksville, Tenn., Washington hotel. Main 4283. Cleveland. 0., Clavpool hotel. Auto. 22361. Clinton. Ind., Oneida hotel. Auto. 20364. t'olumbia. Mo., Lincoln hotel, Main 6042. Columbus, 0.. Washington hotel. Main 4283. Columbus, 0., Lincoln hotel. Main *1042. Dallas, Tex., Sererln hotel. Main 2650. Davenport. la.. Severin hotel, Main 2650: Decatur. 111., Oneida hotel. Auto. 20 364. Des Moines, la., Severin hoteL Main 2650. Detroit, Mieh., Severin hotel. Main 2650. Duluth. Minn., Severin hotel, Main 3650 El Paso. Tex.. English hotel. Main .5600 Executive headquarters, Claypool hotel. Auto. 31-274. Financial Advertisers headquarters, Claypool hotel. Auto. 31-274. Ft. Wayne, Ind., Spencer house, Auto. 20-387. Ft. Worth, Tex., Claypool hotel. Auto. 22 361. Halifax. N. S., Can., Washington hotel. Main 4283 Hamilton, 0., Spencer house, Auto. 20387. Huntington, Ind., Oneida hotel. Auto. 20 364. Houston, Tex., Washington hotel. Main 4283. Houston, Tex., Denison hotel, Main 4332. Indiana Posters Advertising association. Severin hotel, Main 2650. Johnstown, Pa., Severin hotel. Main 2650. Joplin. Mo., Edward hotel, Auto. 25-385. Kalamazoo, Mich., Denlsou hotel. Main 4332. Kansas City, Mo., Severin hotel. Main 2650. Little Rock, Ark.. Washington hotel. Main 4283. Los Angeles, Cal., Claypool hotel, Auto. 22-361. Louisville, Ky., Washington hotel. Main 4283. Marlon, 0., Severin hotel, Main 2650. Marysville. Mo., Severin hotel. Main 1

Mayor Extends City’s Glad Hand • to Business World ‘Live Wires’ By CHARLES W. JEWETT. Mayor of Indianapolis. This is a day of great distinction for the city of Indianapolis. We are the happy host of the representatives from all over the world of the Associated Advertising Clubs. It is not at all surprising that this great convention should attract such a great number of men and women. Today, as never before, every enterprise in the business world recognizes the fact that the success of that business very largely depends upon the presentation of their product in such a manner as to create and maintain a stable demand. Associated in this convention are the most brilliant experts In the sales divisions of the Industries of this country The subjects discussed, the problems analyzed and solved, will command the keenest Intellects and the most wide-awake Ideas In the advertising world today. Therefore, It Is not strange that men and women of the business world have come to this convention to secure the benefits that will flow from its council chambers and be dispensed from the discourses and addresses to be presented. I congratulate the members of the Associated Advertising Clubs of the World upon the fact that you arc the “live wires" of the business world today. Indianapolis is distinctly honored by your presence here. We extend to you a welcome unlimited In sincerity and Inspired by wholesome, genuine hospitality. May each of you feel perfectly at home here, relying upon the fact that you are truly among friends who are eager to make you comfortable and do all in their power to make your visit here one of joy and happiness. If there Is any virtue still remaining in the old custom of the mayor of the city turning over to its guests the keys of the city, then certainly it is a pleasure for me to assure each of you that Indianapolis is an open door and the keys are in your hands. We have such great confidence in your convention that we are perfectly willing to deliver the precious keys of the city into your safe keeping. We greet you and welcome you, and may your stay in our city be a joyous one as well as a crofitabls one.

What Information? Where to Get It Following ere the locations of advertising convention information booths. The booths may be reached by telephone by dialing on the automatic phone the number corresponding toi the location. Union Station 24-134 Severln hotel lobby 21-217 Lincoln hotel lobby 24-551 Claypool hotel lobby 25-404 Statehouse rotunda 25-502 Washington hotel lobby 25-022 Tomlinson hall 25-025 English hotel lobby... 27-442 Room 702 Cham, of Commerce 21-394 Room 702 Cham, of Commerce 21-395 Better Business bureau 28-405 Room 361 Claypool hotel 31-274 REGISTRATION HEADQUARTERS. Claypool hotel lobby 31-242 LADIES’ HEADQUARTERS. Pink room, Claypool hotel Main 1505 and Auto. 23-263

2650. Miami, Fla., Claypool hotel. Auto. 22i 361. Milwaukee. Wl*., Claypool hotel, Auto. 22 301. Milwaukee. Wis., Lincoln hotel. Main 6042. Minneapolis, Minn., Lincoln hotel, Main 0042. Moline. 11l , Severin hotel. Main 2650. Montreal, Canada, Severin hotel. Main 2650. • Montreal, Canada, Williams hotel. Main 2897. Minnie. Ind., Severin hotel, Main 2650. National Association of Advertising Specialty Men, Sevprln hotel. Main 2650. National Posters' Advertising assocla--1 ticn. Severin hotel. Main 2650. Newark, N. J., Washington hotel, Main 4283. New Orleans, La., Lincoln hotel, Main 6042 New Orleans, La., Danlson hotel. Main 4332. New York City, Claypool hotel. Auto. 22 361. New York City, Williams hotel, Main 2897. Oakland, Cal., Washington hotel. Main 4283. Oklahoma City, Okla., English hotel. Main 5600. Omaha. Neb . Severin hotel. Mnln 2650. Paris, 111., t'lavpool bot*l. Auto. 22-301. Peoria. 111.. Spencer house. Auto. 20 3.87. Philadelphia. Pa., Severin hotel. Main 2650. Pine Bluff. Ark., Edward hotel. Auto. 25-383. Pittsburg. Ta., Washington hotel. Main 4283. Portland, Ore., Washington hotel. Main 4263. Richmond, Va., Severin hotel, Main 2650. Rochester, N. Y\, Clavpool hotel, Auto. 22 361. Rockford, 111.. Severin hotel. Main 2650. Sacramento, Cal., Severin hotel, Main 2650. San Antonio, Tex., Severin hotel. Mala 2650. San Francisco, Cal., Severin hotel, Main 2650. San Francisco, Cal., Washington hotel, Mnln 4283. St. .Joseph, Mo., Spencer bouse, Auto 20-387. St. Louis, Mo., Clavpool hotel. Auto. 22361. St. Paul, Minn., Severin hotel, Main 2650 Schenectady, N. Y., English hotel. Main 5600 Shreveport, 1,a., Edward hotel. Auto. 25 ?85. Spencer, Ind.. English hotel, Mnln 5000. Syracuse, N. 5'., Claypool hotel, Auto. 22-301. Toledo, 0., Severin hotel. Main 2650. Toledo, ()., Spencer house, Auto. 20-387. Toronto, Canada, Severin hotel, Main 2650. Tulsa. Okla., Lincoln hotel, Mnlu 6012. Washington, D .C., Washington hotel, Main 4283. Wichita, Kas., Severin hotel. Main 2650.

INDIANA DAILY TIMES, MONDAY, JUNE 7, 1920.

Reading left to right: Fred Millis, executive secretary of the con-' vention board of the Advertising Club of Indianapolis; Charles Henry Mackintosh of Chicago, chairman of the National Exhibit Company; Arthur G. Newmyer, associate publisher of the New Orleans Item and last year vice president of the southern district; John H. Logeman, secretary of Outdoor Advertising association Chicago; Merle Sidener, president Sidener-Van Riper Advertising Company; Thomas A. Barrett of New York, treasurer Orange-Judd Company; Horace C. Klein, managing partner Webb Publishing Company, St. Paul, Minn.; Charles F. Hatfield, president of the Community Advertising Department and secretary and general manager of the St. Louis Convention and Publicity bureau; A. W. McKeand, business manager Greater Terre Haute (Ind.) club, and John H. Lederer, chairman courtesy committee of the convention board of the Advertising Club of Indianapolis.

National Association Conceived in St. Louis Early Recollections of Advertising Conventions Chronicled by M. P. Linn—‘Ad-Men’s Day* World’s Fair in 19(14 Beginning of Organization.

By M. P. LINN. This sketch purports to be Just a bit of history mostly from memory and consequently may be somewhat hazy, yet In the main Is fairly accurate. My selection for chronicling some of the early ree llcctions of the conventions of our national association doubtless was prompted by the fact that my identification and activity wtth organized advertising movements In St. lxjuls covers possibly as long a period and has been ; as continuous as any member of the Advertising club, going back of the Adver- \ Using Men league, w hen there briefly existed an organization known as "The I Asbestos club.” The annual gatherings of the Associated Advertising Clubs of the World have be- | come one of the most powerful factors In the nation's business life. The world of advertising lias come a tong way sine# j the Egyptian gentleman of I’haroah's | day scratched that first classic adverUacment concerning a runaway slave on a piece of papyrus. The advertising world has come the greater part of that long w-ay in the last generation and the Assoi eluted Advertising clubs, once of America. ! ! now of the world, have been a mighty factor in advertising development. Buck in IS9O, the year I graduated from country to metropolitan Journnltsm. there! was a gathering held at Detroit which possibly marks the start of this worldwide movement. It was In August of that year that Mabley 4 Cos., a Detroit clothing house, at the suggestion of Its advertising manager. D. J. McDonald, Invited a number of advertising writer* to that city for a three day visit. The plan was to spend part of the time seeing the sights, having a general good time and \ discuss advertising plans and methods of tile different stores. There were six firms represented, among them our own Byron , IV. Orr. then from Louisville. A perms nent organization known as “The AdWriter's club" was suggested, hut if It wa* heard of after this first meeting that knowledge never came to my nttenUon. All MEN’S DAY IN 1904.

The next concerted movement that I recall was “Ad Men's Day" r.t the world's fair. The meeting lasted two days. October 4 and 5, 1904. This gnth erlng was known ns the Internatlonad Advertising association, and was held In festival hall, under the auaplces of the St. Louis Advertising Men's league. The chairman of the meeting was Frank L. Osborne of the Peters Shoe Company, then president of the league. An Interesting program was hud, addresses being made by 11. H. Paramore of In dlanapells, farmer Cntted States Senator Lase Young of Des Moines, Phil A. Crowno of New s’ork, Tom Murray of Chicago, Thomas Balmer of New s*ork and n. F. McGnrvle of the world’s fair organization. The entertainment in eluded a trolley ride, a view of the veiled prophet's parade and a dinner at the Hotel Jefferson given by the Gunning system.

Those familiar with (he advertising | elub movement know that the national association was conceived in St. Louis ' and born In Chicago. There was nothing I unusual or accidental In organizing the ! national association, for It grew out of | a natural development of the needs and | progress of advertising and Its lmporI tance to the business world. The idea was that of Charles H, Jones, at that time—loo4—a St. I.ouls man, who was editor and publisher of a Journal called “The Ad-Writer,” but who removed to Chicago early in 1905. The first convention was held In Chicago, Oct. 12-14, lit!©; several hundred delegates attended, of which the St. Louis club supplied about twenty-five. The cities represented were Chicago, St. I.ouls, Cincinnati, Indianapolis, Peoria, Cleveland, Detroit, Pittsburgh, Minne npolis. Milwaukee, Davenport, Elkhart, Quincy and New York. The name proposed and adopted was "National Federation of Advertising Clubs of America.” Charles H. Jones wns president. Byron IV. Orr secretaiy and John Phillips of St. Louis treasurer. Tlio second convention of the national association was held in St. Louis. Tuesday, Wednesday and Thursday, Oct. 9, 10 and 11, lOnti. The meetings were at the Planters hotel, and it wns estimated that there were ".00 in attendance. Among clubs represented were those from St. Louis, Chicago, New York, Kansas City. Cincinnati, Louisville, Springfield, 111.. Detroit, Pueblo, Keokuk and Sioux City. The credentials committee made headquarters at the office of the St. Louis Advertising Men’s league at Seventh and Pine streets. This committee's report showed that the “National Federation of Advertising Clubs of America” had the following membership: St. Louis, 196; Chicago, 314; Kansas City, 163; Cincinnati, 110; Detroit, 70; Springfield, 65; ■ Louisville, 40; St. Paul, 27; Milwaukee, 20; Minneapolis, 15, or a total of 1,020. BECOMES THE “ASSOCIATED CLUBS." The deliberations of the convention j were presided over by Hugh Montgomery j of the Chicago Tribune, who headed the | Chicago club, and who was the acting j president of the federation. The conven- j tlon waa addressed by Robert Frothingham of Everybody's Magazine; Georgo! French, vice president New York Ad-

vertising club; W. 11. Black of Bntterlck Trio, and W. N. Aubuchon. president of the St. Louis Advertising Men's league; L. C. Irvine, St. Louis Million Population club; B. G. Lewis, Woman's Magazine; also Hugh K. Wagner and Rabbi Leon Harrison of St. Ixmls. Tuesday evening a smoker was held at the Missouri Athletic association with Stephen W. Bolles of the St Louis club at toastmaster. The program embraced i leiecttons by the famous Tlmes-Star ! Newsboys’ hand of Cincinnati, a sketch i by Rader Bros.; Hazel Smith, a sou--1 bretfe; Bob Strine, a vocalist; Herbert i Spencer, a violinist; O. Blnuebard. a : monologlst, und recitations by Prof. E. | L. McDowell. Among those of the St. Louis club intending the smoker were W. V Aubuclion. W. Putrarn Cramer, Louis It Woodward, W. S. Hannah, R J. Farnsworth, F. D. Mayer, B. B Deems, Byron W. Orr, Stephen W. Bolles. Harry Myer, M. P. Linn and Frank Galenne. The fhlrsgo quartet, comprised of Messrs. Gibbs, Woltx, Cross and Lawton. attracted unusual attention, as did Clarence I’ Runey, president of the Cincinnati club, who was said to be the author of "Unceda Biscuit” and other ftunous advertising copy at taat time The convention closed by adopting a new constitution and by-Isws and rhsng ing the name to “Associated Advertising Clubs of America.’" Every rlty repre M-nted wanted the next convention, but the two principal contestants were Louisville and Cincinnati. Louisville retired lr. favor of Cincinnati, and that city was selected for the V.sYT convention. NOW ADVERTISING CXI OH OF WORLD.

The following officers were elected: W. N. Aubuchon of St. Louis, president: i Clarence E. ltnney, Cincinnati, first vl< c president: George French. New York, second vice president; H. H. Moore, Louisville, third vice president; J. i> Yeung, Kansas City, secretary, and Hugh Montgomery, chairman executive coni mlttec. It Is my recollection that Leo I ondau, then advertising manager of tlie I Globe Shoe and Clothing Company, ( served the national association for a time as treasurer Those who have served the national association as president by election are In order named as follows: Charles 11. Jones, W. N. Aubuchon, R D Gibbs, S C. Dobbs. George W. Coleman, William Woodhead, Herbert S Houston, W. C. D'Arcy, E. T. Meredith and Ruben II ‘ Itonuelly. In 1909, at Louisville, I‘. S. Florea was elected secretary and he has served continuously in that capacity. The annual conventions have been held In the following cities: Chicago, 1905; St. Louis, 1996; Cincinnati, 1907; Kansas City. 1908; Louisville, 1909; Omaha, 1910; Boston, 1911; Pnllls, 1912; Baltimore. 1913: Toronto, 1914; Chicago, 1915; Philadelphia, 916; St. Louis, 1017; San Francisco, 1918, and New Orleans. 1919. It will be noted that only two cities have had the honor of the eonveutlon twice -Chicago and St. Louis. The name “Associated Advertising Clubs 0 f America" was changed in 1914 at the Toronto convention to the present name, "Assocl ated Advertising Clubs' of the World.’ The reason for this change was that clubs In Canada and abroad had become members. The foreign membership now Ineludes clubs from Canada, London, Paris, Shanghai, Tokio, Australia and Honolulu.

Treated Fine on Speedway Day Also i “You should hear the way Akron peoi pie boost Indianapolis in view of the treatment received when here to attend | the speedway race." ! This was the statement of Frank Morj rison, advertising manager of the Akron ! (O.) Tiroes, on his visit to The Indiana ! Dally building today. Mr. Morrison said he sees, after coming to Indianapolis, why the city has so many vigorous boosters. They’re Keeping Alive B. Franklin’s Memory Keeping alive the memory and the fame of Benjamin Franklin, fifty members of the Poor Richards club of Philadelphia, Pa., are here attending the convention. The local headquarters of the club is at the Severin hotel and Lee E. Hooit is chairman of the convention commit tee. The club is one of the moat noted ad vertlstng clubs in the country and Is also one of the oldest. Twenty-Seven Arrive From Richmond, Va. Twenty-seven men and three women compose the convention delegation from Richmond, Va., with headquarters at the Severin hotel. M. T. Knight, advertising manager of the Tlmes-Dispatch and president of the Richmond club, heads the delegation. | O. G. Franke is in charge of the delegation committee.

PULPITS RING OUT ON ADVERTISING Briton Says God’s Word Must Not Be Forgotten. Advertising, ns it deals with the church. was the theme of addresses given from city pulpits Sunday by leading advertising men attending the Associated Advertising Clubs of the World convention. “What Is Ood Thinking About It?” was the subject of the talk given by Charles Frederick Hlghatn. member of the English parliament, and vice president of the Associated Advertising Clubs, at the All Souls Unitarian church last night. “We advertising men should, through two of the powerful Instruments we have the cinema and the newspaper—send throughout the world a message of love, service end good cheer. “We live today in an age of commerce, of barter, of mere money making, and too much love is sold in the market. “Men, and women, too, I am sorry to say, think too much of what they can make iu the world, Rnd not how much good they can do in passing.” SINGING OPENS CHURCH PROGRAM.

Mr. Hlgbani was Introduced by Walter Myers, chairman of the board of trustees of the church, aud previous to the address the congregation was led in community singing by Ralph \V. Hills. "Business and the church should be parallel In their work today," declared George W. Hopkins of the New York Advertising club in an adress at the First Baptist church. “All failures In business or In the chnrch are due to a lack of faith, but faith must be vitalized by work,” the speaker continued. "Sue ess In business Is accomplished only through fair dealing, and many a •nan Is down on a thing merely because he Is not up on it." Mr, Hopkins, who was one of the foremost advocates of church advertising, declared strongly for this phase of the work. CLEVELAND MAN SPEAKS OE TBt TIL Sidney S. Wilson, treasurer of Western Reserve university and former president of the Cleveland Advertising club, made truth the outstanding theme of his address given at the Second Presbyterian church. “Truth Is the first fundamental and the only road to success,’’ he declared, "and with truth ns th standard, we lift advertising from the P. T. Barnuin class, and leave the old-time exaggeration for scrupulous accuracy.” W. Frank McClure, advertising manager for the Ft. Dearborn National bank of Chicago, spoke at Christ church, using as his subject. “Advertising as a Moral Force." He predicted that advertising by the churches, conducted in the proper man nr. would be a vital force In the postwar recoust ruction period. Mr. McClure, stating that advertising had Its Inception 3,090 years ago, said that advertising must be harnessed and that this harnessing was necessarily slow. "About the only professional men that do not advertise now are (he physicians,” he declared, “and because of the many things peculiar to their profession, which they should place before the people, it will be only a short time until they j udvertlse." “The Oneness of the World" was the j subject of the address by Janies W. I Elliott, of New York City, publisher of the weekly Man Message. ML'TEAL PROTECTION Mt ST BE RKSI I.T.

As the greatest force for human betterment, Mr. Elliott advocated eo-opera-tlon and mutual protection, declaring that by protecting ourselves, we protect pneh other. "What advertising Ims done for the business world, it can do for the church," said Homer J. Buckley, of Chiettgo, president of the Buokley-Deuient Company, speaking at Grace Presbyterian church. i “Sell religion to the public through the medium of advertising as the merchant sells his goods.” be said. "Advertising as it has been developed by the Associated Advertising clubs Is ethical, moral and honest.” 'Dr. Jeremiah Jenks, research professor of government at New York university, spoke at the Central Presbyterian church on “Social Psychology." Dr. Jenks disparaged the idea of industrial demoeiaey. stating that in reality It Is industrial autocracy. "The Bible is a great book for tjie business man," Dr. Jenks snid. "inastnu< h as it teaches the things the business man should have In his practical life."

FATHER GAVIBK PRAISES ADVERTISING. Advertising, while perfected to a higher degree In modern times,, is not new, according to Rev. Francis H. Gavlsk, rector of St. John’s Catholic church, who in a sermon at Sunday high mass, paid tribute to the advertising men in convention in Indianapolis today. "Christ, In his day, resorted to advertlning, to further tils work,” declared Father Gavlsk. “Had the eleven apostles shut themselves up In a room, following (he ascension of Christ, there would lie no Christianity today. “But the apostles went out nmong the nations, and following the direction of Christ spoke His word from the housetops. “That was advertising. “When Christ spoke to the multitudes, sending out His followers to bring the crowds to hear him. He would not have had to send His disciples out again and again, had He had the modern newspaper.

“He would have inserted His advertisement in the newspaper. “One of the things which |a especially appealing in this gathering of disciples of modern Journalism is the appeal to truth in advertising. “This is a wonderful thing, instilling confidence in the purchaser, of the merchant and his goods. “People of Indianapolis know that when they go to purchase an article that has been <advertU*d, that they will get

If You Have Auto and Want to Help—if You own a car and want to boost your home town call Circle 770 at once. More automobiles to entertain women visitors to the advertising convention are needed. Circle 770 is the number of a special telephone installed by the transportation committee in the office of the Iloosier Motor club, especially for the purpose of making it possible for those who wish to volunteer their automobiles can get iu touch with the prorer authorities.

thet article. Just as It has been described. for Indianapolis merchants practice truth In their advertising. "The man who practices fraud has no place in this city, for the advertising men and the newspapers will not allow him to practice his deceit on Indianapolis people.” Father Gavisk also talked at length on the Indianapolis centennial celebration, referring to the part Catholics and the church have played in the development of the city iu the past 100 years.

ADVERTISING CONVENTIONALITIES

Posters giving vital economic facts adorn the walls of Tomlinson hall, where the general sessions are being held giving vital economic facts. At the bottom of each (hart is a foot note; "See program book for explanation.” One of the busiest convention workers In town Is Carl Hunt of New York, formerly of Indianapolis, who ha* been drafted to see that the publicity end of the session is handled satisfactorily for the press. Carl's doing a mighty fine job. The huge globe, representing the world. In front of L. Straus & Co.’s i store, with the word TRUTH printed across It In large letters, is one of the most attractive advertisements in the city and elicited much comment from visitors. Southern-looking gentlemen wearing huge circular badges reading, “We expect yon in Atlanta in 1921.” were everywhere in evidence on the street* today. Atlanta is making a strong fight for the next convention. The first thing visitors see on approaching Tomlinson hall is a conspicuous sign: “One of the World's Largest Municipal Markets.” BULBS ON ALL THE DOWNTOWN ELECTRIC LIGHT STANDARDS HAVE PRINTED ACROSS THEM THE WORD “TRUTH." MAKING AN ESPECIALLY ATTRACTIVE DISPLAY AT NIGHT. Atlanta's delegation come to town on n special train, chuck full of enthusiasm and determined to get the next convention for their city. They brought crates of fine Georgia peaches, and quite some supply of peaches. Shortly after the train arrived, however, It was discovered that the good things were missing, and immediately a vigorous search was instituted. Jim Lowry, director of com- I tnmilty>co-operation, is authority for the: statement that Fred Minin, executive sec- 1 rotary of the convention board, had peaches ri> his home for dinner.

Jim Lowry I* taking great pride in showing visitors the beautiful sunken gardens at Garfield park. .Jim's director of community ro-oper-atton and an authority on the city's beauty spots. Home folks went about wearing yellow and white buttons with this inscription in black. “I welcome you. Come again to Indianapolis." And they meant It. 11. W. Riehl. secretary of the Louisville Advertising club, came In advance and had everything in readiness when his aggregation of boosters arrived on a special traction car Sunday afternoon. Riehl is secretary of the Louisville Better Business bureau. Every ride in a “scooter?" Reuben H. Donnelley, president of the Associated Advertising Clubs of the World did and said he liked It. Besides "Rube” was riding with one of the best looking young women of the many fine appearing ladies who have come to our city—Airs. Pauline Covanlt of Milwaukee. A "scooter” Is a little auto, smaller than the übiquitous flivver, and has five wheels, one In tbe back.

Visitors commented approvingly upon the signs at street corners which gave "today’s program" and also a map of the downtown part of the city with a red arrow pointing to “Here’s where yon are." This clever idea made It possible I for the visitors to make their way to any I meeting they desired to attend without the slightest confusion. Across the portals of the statehouse is stretched a sign reading; “National Advertising Display.” The interior of the building is given over to displays and depart mental meetings. “Welcome! We are glad to have you come. The city's yours—Convention hoard of Indianapolis.” These signs were everywhere nnd typified the spirit of Indianapolis. Information booths for the convenience of visitors have been installed in hotel lobbies, the fnion station, the statehouse and Tomlinson hall. A central information station, connected by telephone to the booths, has been established 1n the Chamber of Commerce. Speaking of color—take a slant at the Kahn building. More than one visitor — and citizen, too —has stumbled over the curb while admiring the tea stories of decorations. It’s something to be proud of.

! VISITING WOMEN ! HONORED AT TEA Pretty Musieale Features Party at Woodstock . A delightful colonial musical tea was | tile feature of this afternoon's entertainment given for the visiting women of the Associated Advertising Clttbs of the World in the Woodstock club ballroom, under the direction of Mrs. George Rockwood. Old-time songs were sung by Mrs. Arnold Spencer, who was gowned in u quaint costume of the early days. A group of numbers was presented by the Orloff Trio, which included Mrs. Jackson, violinist; Miss Yuba Wilhite, cellist, and Mrs. S. K. Rulek, pianist, who were all in be-ruffled gowns of long ago. and powdered and "patched” accordingly. Mile. Theo Hughes, in % dainty dresdea gown, d-need some figures from the minuet. Asa special feature she gave a wait* number written by Mrs. Itockwood. GIRLS IN OLD DRESS SERVE TEA. Following the program tea was served by a group of young girls hatted and gowned in Dolly Varden style. A motor strip started the social ball rolling. The party left Monument circle at 1 o'clock.

Points of interest were visited and the roundup was at the Woodstock club. Mrs. Charles Jewett is in charge of the general arrangements for the week’s entertainment. Headquarters for the women's committee have been established at the Claypool hotel. ! Golf links and tennis courts of the various clubs of the city are open for the use of the guests. Tomorrow will be tbe special day for , golf. Tea will be served to the golfers os \ the verandas of the Country and Woodstock clubs. Mrs. Donald Hawkins will be in charge ! of these arrangements. N. THEATER PARTY FOR TOMORROW. Mrs. Roltare Eggleston has planned a theater party for tomorrow afternoon at Keith’s. Those who do not golf may take la tbe vaudeville. Wednesday a luncheon and bridge at tbe Country club will be one feature of the day. under the direction of .Mrs. Fred Ayres and Mrs. Barrett Moxley. The business women of the city will give a dfnner Wednesday night on the ioof garden of the Hotel Severin. Miss Forba McDaniels is general chairman on arrangements. The women's executive committee includes Mrs. Kin Hubbard, Mrs. M. E. Foley, Mrs. Edna Martin. Mrs. H. K. Malone, Mrs. Robert Tyndall. Miss Fddena Lauter. Mis. Ilarry W. Griffith, Miss Mary Elizabeth Gardner. Mrs. Joseph Kealing and Mrs. Ralph Lemcke. Yea, and Two Whoops, It Pays to Advertise It pays to advertise. The New York delegation arriving with gold sticks. The Kansas City crowd wearing big red hearts. Bruce Hall of the Atlanta delegation distributing miniature watermelon buttons to the waitresses in the Lincoln Coffee Shop. John Hauston of lowa, who seems to k-ow more newspapermen than any other delegate. iae women heading the St. Loui, delegation. The Shreveport. La., delegation giving magnolia plants to the women guests. * - Arvid Kantor of the Southern Spring Bed Company of Atlanta, Ga., telling Indianapolis folk that be "stands behind everything he sells.” The Pilgrims of Boston singing a song about slinging ink aud pushing the pen alonp. Harry Becker of St. Joseph, Mo., inviting his friends to a swell dinner Tuesday. “Buck” nunnlcutt of Atlanta, G*.. claiming that the Southern Cultivator ia the oldest farm paper published In America.

Select Nine More Members Tomorrow Nine more members of the national advertising commission will be selected at a meeting tomorrow morning. The commission went into session Saturday afternoon at the Claypool hotel to elect officers and to examine the convention program. W. Frank SlcClure of the Ft. Dearborn National Bank of Chicago was reelected chairman, and Homer ,T. Buckley of Buckley, Dement A Cos, of,Chicago, was re-elected vice chairman. The following members of the nominating committee were also re-elected: Mr. McClure, E. Allen Frost, Chicago: R. N. Fellows, Chicago; H. C. Kline. St. Paul, Minn., and George B. Sharpe, Cleveland.

Rose Given Every Woman Visitor on Arrival in City Women visitors—members of advertising clubs and wives of delegates—have been streaming iuto Indianapolis. Every one of them have been given tbe glad hand, so to speak. ;; A woman's courtesy committee, headed by Mrs. Kin Hubbard, oour tesy chairman, and Mrs. M. E. Foley, train chairman, met them at Union station. Each woman visitor was handed a rose, together with the convention program. They were given every attention. Approximately 500 women have arrived.

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