Indianapolis Recorder, Indianapolis, Marion County, 19 August 2005 — Page 4

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THE INDIANAPOLIS RECORDER

FRIDAY, AUGUST 19, 2005

SMOKING ► Continued from Page 1 The decision, Carmona says, will help motivate people to quit smoking and convince young people not to start. “Children don’t enter this world as smokers - they are taught to do it,” he said. “Caring adults must teach kids to never try tobacco. A child’s first exposure to tobacco smoke often comes from the secondhand smoke of their own parents and loved ones.” Each year, secondhand smoke is responsible for 150,000 to 300,000 lower

respiratory tract infections (such as pneumonia and bronchitis) in children younger than 18 months, Carmona said, which result in 7,500 to 15,000 hospitalizations. And since their lungs are not fully developed, young children exposed to smoke are at an increased risk for sudden infant death syndrome, asthma attacks, and other health related issues. “In my practice 15 years ago, I would frequently find parents who would be surprised to know that their

smoking would cause problems in their child,” said Deborah Givan, pediatric pulmonologist at Riley Hospital for Children. “Now it seems like it’s pretty well known and parents have either already taken some measure to try not to expose their child to it or are embarrassed by it. It sounds like some of the word is out, but I don’t think that the full impact on the danger to a child is as well known as it should be.” In adults, secondhand smoke is clearly as hazard-

ous. Accordingto the American Lung Association, secondhand smoke causes approximately 3,000 lung cancer deaths and 35,000 heart disease deaths in adult nonsmokers in the U.S. each year. A report conducted by the U.S. Department of Health and Human Services found that levels of environmental tobacco smoke in restaurants and bars were two to five times higher than in residences with smokers and

two to six times higher than in office workplaces. “Consumers that are exposed to secondhand smoke are demanding change,” Jay said. “The evidence of this is when you get large franchises that have thousands of restaurants across the United States going smoke free. They’re doing it because it’s the right thing to do, their customers are telling them to do it and they’re worried about the economic impact of not going smoke free.” Another cause for change

can be attributed to advertising companies’ preventative efforts towards combating brandingtargetingnonsmokers. Local advertising agency Promotus Advertising - which represents Indiana Tobacco Prevention and Cessation (ITPC) - brought media attention that tobacco agencies were targeting inner city youths through creative marketing. For example, Kool brand cigarettes had devised a marketing strategy that used popular images and illustrations such as popular hip-hop artists, DJs and party scenes to tempt young adults to smoke. “That is one of the challenges because in the master settlement agreement (that informed tobacco companies what they could and couldn’t do) the tobacco companies are not supposed to target youth and use any characters to promote tobacco,” said Sharon Murff, media director for Promotus. “It was a blatant disregard to the agreement when they produced these cigarette packages.” Thanks to organizations like ITPC, young adults are able to stay informed and educated about the dangers of smoking. “ITPC agency has a goal to prevent young people from smoking, to get information out to the public about cessation classes so they can stop smoking and also to inform people about the dangers of secondhand smoke,” Murff said. “Only 28 percent of the population smoke and they want people to realize that it’s their right not to have to breathe cigarette smoke.”

NEWS BRIEFS ► Continued from Page 1 Lilly House. On other days, visitors who purchase tickets to the IMA are offered a complimentary ticket to use through December 2006 as more galleries are renovated and art is returned to them. The contemporary art galleries open Nov. 20, and other galleries will open throughout 2006. Hours for Free Thursdays are 10 a.m. to 9 p.m. The IMA is closed on Monday and is open from 10 a.m. to 5 p.m.Tuesday through Saturday. Admission to the IMA gardens and grounds is free. Admission to the Indianapolis Museum of Art and Lilly House is free to IMA members, college students with a valid student ID, and children age 12 and under. Regular admission to the IMA is $7; regular admission to Lilly House is $5; and admission tickets to both the IMA and Lilly House are $10. Separate admissions fees may be charged for major special exhibitions.

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