Indianapolis Recorder, Indianapolis, Marion County, 23 January 2004 — Page 2
PAGE A2
THE INDIANAPOLIS RECORDER
FRIDAY, JANUARY 23, 2004
Attention Indianapolis Home Owners: 36 of you are about to make an important financial decision... “f rustrated Contractor Giving Away’ $2,400 Furnaces for $541 with Off-Season Central Air (This is the "Honest I \l) ( oulest Deal of the ('entury " ... especially if your furnace is over K) years old) MbtIc Wilson
Commander,
I'm about to make you a deal tliat's hard I ore fuse il'vouvegot an "older" (and probably less than optimally etYk tent) fur-
nace
I'll replace your old furnaceAM) your air conditioner as a “ package deal" for at least $1 .WO less than you would pay any other lime of the year. Sound too good to be true ’ It’s not and here’s why I 'm inakmg you what sounds like an unbelievable offer because it actually makes good sense for my business .And y ou come out a winner, as well! You see. I know from experience that January. February and March are my slowest months when I actually end up losing money then have to spend the next 9 months trying to make up for it Right now. I have no reason to be lieve ’(M)4 w ill be any different That's why I’ve decided to give up try uig to make a profit diinng these months and minimize my losses so I can come out ahead the rest of the y ear
This means when you buy one of these 36 new. deluxe-qualiy air conda loners. 1 will "give" you the furnace and ask you to pay only the $541 m labor it costs to install your furnace Pick up your phone right now ... Simply call me at 596-9639 at anytime so 1 can come out and measure your home (to see if I’ve got the proper size unk). Remember . I’ve got only 36 matched systems in 4 sizes so you'll want to kt me know VERY SOON tliat you’re mterested When these 36 systems are gone, they’re gone and this offer is null and void. Call me right
ingl As part of the deal. I’ll show you how much the air conditioner costs how much the furnace WOULD have cost and your savings when buy your new air condk loner and turnace as part of this special offer The pnee I show you will include all installation materials and labor There’s no fine prmt. nothing left out. Earlier I said that making you this amazing offer is also good business for me...
So, here’s how I can make the incredible offer at ihe top of this letter .... Every year the biggie au conditionmg manufacturers guesstunate how many air ^ conditioners to produce Since there’s no way of knowing what the weather will be like and other factors that affect sales, these guys always hav e leftover inventory they have to hold onto until the next cooling season 1 saw a great business opportunity m this and went to one of these biggie companies (they won’t allow me to.use then name in this letter) and contracted for the purchase of 36 of these deluxe au conditioners that were going to just 1* sin mg aroiuid Plies. I reserved 36 furnaces all ui the 4 most popular sizes used m Indianapolis homes Because of Ihe number of systems and the tune ofyear 1 reserved them. I got an unbelievable deal rock-bottom prices Don’t get me wrong these are brand new, top quality. 200 3 models Not "seconds." Not “blems " Not builder-grade These . are deluxe au conditioners and furnaces fresh from a name brand factory with a full factory warranty How to Get Your Name Brand Furnace for Virtually Nothing By putt mg together this furnace-/V/M-air-condtf loner package 11 call it the "Hottest AND Coolest Deal of the Century ") going through some heavy negotiations with the manufacturer then comm (ting to buying 36 systems now. I got BOTH
The way 1 look at if by letting YOU win big now. I’ll wm at the end of the year And 1 won’t have to "make up" for lost sales durmg January, February and March. I figure if 1 make you an absolutely irresistible offer if your furnace or air conditioner is push mg 10 years or more ... and if 1 barely mark up the price I paid, I ’ 11 accomplish 2 major objectives that will allow me to reduce my losses the rest of the year I’ll be able to ... 1 y>Pay my overhead (renf utilities, insurance and taxes) during the slow period ^iKeep my service & installation technic urns busy enough to pay them to work instead of sit at home. .As you can see. when you take me up on mv "Hottest AND Coolest Deal of the Century" EVERYONE IS A WINNER! And by the way, there’s no obligation w hen you have me come out to measure your house and explain the installation If you decide you don’t want to take advantage of this incredible deal (although I can’t imagine why you wouldn’t want to save this kind of money), it’s no problem You're not obligated in any way In fact, just for taking tune to read this letter and having me out to survey your house I’ll give you a Very Special Free Gift ($60 value) Why? Even if we don’t do business together now, I want you to remember us in the future
of comfort
Ifyou’rr thinking a new fiirnace(& air conditioner) isn’t in your budget — don’tworry! You don’t have to pay me right now...
Because I’ve tried to think of every reason possible why you WOULDN’T take me up on this spectacular offer. I’ve even made arrangements for a super financing plan And I’m ncTTnarking up" the interest rate like so many other companies do While I can’t promise you this, it’s possible that with this financing plan your monthly investments in a new system could be more than paid for by the savings you see on your monthly utility bills
My Disappointment-Proof Guarantee Talking about lower utility bills . I’m so sure you'll see at least a 25°/o cik in vour heating and cooling bills (in reality, it may be more like 35%+), if you don’t I’ll pay you twice the difference for 2 years Not only are you getting a new first-qual-ity furnace virtually free, plus a first-qual-ity an conditioner at a great pnee, I guarantee you'll lower your heating and cooling bills by at least 25% or F11 pay you double your savings for 2 years (This alone should convince you that these systems are some ofthe very best quality and most efficient available.)
But you’ve got to act fast... call meat 596-9639 right now! This offer ends March 22nd, no matter what
Don't wait to call me Here’s why I have only 9 of each of the 4 sizes When all of the air conditioner are sold and all the furnaces "given away” m a certain size, the “Hottest AND Coolest Deal of the Century" is over
And if I still have any of the 36 systems left on March 22nd, this offer still ends The reason is that my busmess always picks up about April first Since these fiirnaces cost me so little, if I've got any left I’ll sell them next winter at last year's prices and still come out ahead
So call me right now at 596-9639
Om4 >«»»>» " aMMf Otmtm* ■ a*M 596 0639
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promt! ~
v*’. •» * - v V
An annual statewide celebration honoring the legacy of Dr. Martin Luther King Jr. was held at Martin University recently. The event was organized by the Indiana Christian Leadership Conference (ICLC). Marilyn Gill (left) presented former first lady Judy O’Bannon (center) with the Drum Major Award alongside Thomas Brown, ICLC president.
Martin University pays tribute
President of Martin University, Father Boniface Hardin (seated) listens while Rev. Derek King introduces the guest speaker of the event.
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