Indianapolis Recorder, Indianapolis, Marion County, 9 August 2002 — Page 21
FRIDAY, AUGUST 9,2002
THE INDIANAPOLIS RECORDER
PAGE C3
These are the top ten radio stations among African-Americans, for the MondaySunday 6am-Midnight time period, from the Spring 2002 Arbitron Radio Ratings.
WWW 1
Rhythm Hits RRT'V'V to
*9-5*
Radio One
R&BHrre
17.1%
Radio One
95%
Radio One
Smooth Jazz
1.1%
Radio One
fliflU-FM
Rock
44%
Emmis
JUfl-FM
Lite Rock
3-7%
Mystar
^IBC-AM Tujt
24%
Emmis
dflgXB-FM Sorr Rock
24%
Emmis
JgRZX-FM
Rock
1.7%
Clear Channel
^GLD-FM
Oldies
1.0%
Susquehanna
Special to The Recorder The current popularity of hiphop and hit R&B music propelled WHHH/96.3-FM into the top spot among Indianapolis AfricanAmerican radio listeners. During a 12 week period from March 28 to June 19, WHHH captured a 29.5% share of all Black listening compared to 27.1% for WTLC/106.7FM, which took second spot. WHHH, which switched to its current Blazin Hip-Hop and R&B format on the 2001 Memorial Day weekend, is not only tops among Blacks, but the station ranks third in total radio listening among all Indianapolis radio stations. Only WFMS/95.5-FM and WFBQ/Q95 have a greater share of overall Indianapolis listeners than WHHH. • Actording to the Spring Arbitron Ratings Survey, WHHHFM has a 7.8% share of radio listening by all Indianapolis residents. WHHH’s total listenership is a record 189,500. WHHH continues as the number one radio station among Indianapolis’ young adults * aged 18 to 34. Among the other top stations in Indianapolis’ African-American community, WTLC-FM ranked eighth overall with a 5.4% audience share and 107,100 total listeners. Indiana’s only smooth jazz station, WYJZ/100.9-FM, ranked 15th with a 2.1% audience share and a total listenership of 60,200. Gospel and community talk station WTLC-AM 1310 ranked 16th with a 1.9% listening share reaching 35,800 listeners. WHHH’s audience strength is among young adults, both white and Black. However, 35-year-old WTLC-FM, which changed its orientation in May of last year, to a more adult sound, continues to be the leader among African-Ameri-can adults. Among African-Ameri-cans over 35, WTLC ranks first with a 33.1 % share of Black listening. The four Radio One-owned stations in Indianapolis continue their dominance of African-American radio listening. WHHH, WTLCAM and FM and WYJZ together havea73.2% share of Black listening. Five of out every six African-
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and humble young man never hesitates to mention the source of his talent: an individual known as Jesus Christ. Before each performance that Tmss participates in, he always recites a special prayer: “Dear Father, I pray that right now, your word will be set forth through the gift you have given me and that I will minister to your people.” Helpful, understanding and nonjmjgmental. Truss volunteers in a variety of capacities at his house of worship. Eastern Star Church. However, the vocal prodigy is still searching for financial assistance after having been accepted by the world-renowned Boston Conservatory of Music.
Despite* thjs single blemish, Matthew’s faith remains strong and is indicative of his belief that God will provide him with everything that he needs to keep our spirits high through music. The young singers who appear on the “American Idol” show might have exposure on television and millions of screaming fans. But Matthew Truss has a unique spiritual connection with his listeners that will eventually grant him legendary status. It would be wise for fans of all music genres to stay on the “lookout" for him.
David Odle Sr. of St. JohnAM.E. Church contributed to this report.
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WHHH nips WTLC-FM for top spot in Black listening
Name
Home Address
City.State.Zip
Americans (83.0%) in the Indianapolis area tune into one of these four stations during a given week, reports Arbitron. Among African Americans, WHHH captured first place with a 29.5% share of Black listening with a majority of Blacks (52.1 %) tuning into the station during the week. WTLC-FM is second with a 27.1 % share of Black listening and 51.5% of Blacks tuning in weekly. WTLC-AM receives a 9.5% share ofBlack listening with 17.8% of the Black community tuning in weekly; followed by WYJZ with a 7.1% share of Black listening with 15.3% of the African-American community listens to the popular jazz station. During the crucial morning drive time hours, the Radio One stations command 71.5% of morning listening. The Tom Joyner Morning Show on WTLC-FM continues in first place in the morning among African Americans with a 29% share. Joyner is closely followed by WHHH’s increasingly popular Russ Parr Morning Show who has a 26.1% share of Black listening. Parr appeared in Indianapolis this past Wednesday as part of an 11 city Back-To-School Bus Tour. The return of popular gospel announcer Robert Turner to WTLC-AM paid off big as the station commanded 11.6% of Black morning listening. In fourth place was WYJZ’s morning show hosted by Cindy Wine with a 5.1 % share of Blacks in the morning. The four RadioOne stations also dominate afternoon radio listening by African Americans with a combined 73.5% share. WHHH is tops as DJ’s Big Swole and Amp Harris commands a third (33.1 %) of Black afternoon listening. WTLC-FM’sGuy Black places second with a quarter (24.3%) of Black listening. Carl Frye on the Smooth Jazz W Y JZ took third spot with an 8.5% Black audience share, followed by WTLC-AM ’ s afternoon programs, including Willie Middlebroook’s The Bottom Line talk show which placed fourth among Blacks with 7.9% share.
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Street Corner Harmony 2 American Cabaret Theatre"
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ARTIN LAWRENCE
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