Indianapolis Recorder, Indianapolis, Marion County, 24 November 2000 — Page 3

FRIDAY, NOVEMBER 24,2000

THE INDIANAPOLIS RECORDER

PAGE AS

?3bi on* to v siirl spe'says. Now, tobacco companies nave recognized the profit within ^frican-American communities, ^nd frequently market mentholated ^rettes to such populations, jfch contain the highest tar and ^ptine amounts. J ‘'The tobacco industry attempts jp ^maintain a positive image and £ jun public support among African Americans by funding cultural ey^nts, minority higher education iq&itutions, elected officials and scholarship programs,” Bordador said. ' Approximately 45,000 African Americans die each year from poking related illnesses, according to the Centers for Disease Cont;qi and Prevention’s Office on Smoking and Health. Smokefree jmjiana along with the Commis$iqh on the Status of Black Males have vowed to lower those statis- !>!$• A three-day smoking awareness training session is scheduled for Dec. 4-6, in Evansville, Gary and Indianapolis. Local community leaders and organizations will discuss how to evaluate and implehje^t tobacco control systems, specj^cally highlighting materials leafed towards Black smokers. ^ DINNER j Continued from A1 at 42nd and Post Road and places Itk? Haughville who could not get opt to Tech.” .n^atson said, “I had asked other university campuses and checked with the Convention Center” as a possible site for the dinner. Some tpid him the dinner would not work ip their space or didn’t return his j^ls. “It was Butler who got back tpjpe the same day I asked, saying they were more than happy to host ^ie dinner.” _ j, ^The new location also came with iiifpre room as the school permitted use of not only Atherton Student Union, but also the Residential i-.ii , M i; i■■ 'i il'it-oi-'!. . r “We are very honored to be part of such a special tradition,” said Jiplly Baker, director of public affgp for Butler University. “We hfijve received numerous inquiries members of our campus comjpunity to volunteer, and we think ^ll^S something we’d like to con^que next year.” r Dinner organizers said they plan Jp^huttle an IndyGo bus over to l^ch High School to deliver meals to those who can’t make it to Butler mul will start taking calls for meal pejivery at 6 a.m. on Thanksgiving tipy. Those interested in calling ,$qould tune into WTLC 105.7 FM pq Thursday or read the Indianapoli^.Star’s morning edition to find out the correct number to dial. , : n WTLC ’ s annual radiothon generated a record $42,000 in donatipns earlier this month for the Mpzel Sanders Thanksgiving dinner which Costs an estimated $0,000. “This move is a coming together of two social organizations workin^in service for the Indianapolis cpqimunity and that is truly a blessing,” said Taja Graham, board member of the Mozel Sanders fjpundation.

TOBACCO Continued from At Bill Robinson, of the South Carolina African-American Tobacco Control Network, plans to help Indiana communities properly develop core capacity and infrastructure with tobaax) programs. He frequently travels around the country to explain the success and importance of South Carolina’s model, which he founded with others. “When we talk about taking on the tobacco industry, we have argued about who should sit at the table (to initiate programs),” Robinson said, admitting that organizations often create initiatives without spending time and efforts to resolve the real issues. Tobacco companies are diversely educated and apply their own awareness to advertisements and products, he says, and tobacco control programs must be equally diverse while increasing awareness. While more than 40 states sued tobacco companies, Indiana joined the lawsuit in 1997. The tobacco companies were charged with keeping information regarding smoking health risks from consumers as well as implementing cartoon characters to appeal to young smokers.

Under the settlement, which Indiana accepted in November 1998, the largest cigarette companies will provide nearly $4 billion dollars over the next 26 years to local health centers and smoking awareness programs. This year, tobacco companies such as Philip Morris established new marketing strategies that display community oriented images with denoting “working to make a difference” (Philip Morris) and family values. Anita Gaillard, a Smokefree Indiana volunteer, acknowledges how advertisements portray people having a good time while smoking. Recent television spots and print ads, she says, also imply that tobacco companies care about people by donating numerous funds to the Olympics and even Black events. “There’s no balance between death, disease and devastation that tobacco has caused in AfricanAmerican communities. We must get people mobilized to do something,” Gaillard said. For more information about Smokefree Indiana or tobacco control initiatives contact Cecilia Bordador at (317) 241-6471.

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