Indianapolis Recorder, Indianapolis, Marion County, 13 October 2000 — Page 32

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General Motors Corp. and BlackVoices.com form 3-year strategic marketing alliance r,:)

Special to The Recorder DETROIT — General Motors Corp. and BlackVoices.com, the leading African-American Web site, have announced a three-year strategic marketing alliance. “Our alliance with BlackVoices.com enables GM to establish online relationships with the African-American community and drive traffic to our Web sites,” said Tyrone Jordan, director of North America new business development for e-GM, GM’s business-to-con-sumer e-commerce unit. “Part of our mission at e-GM is to enhance GM’s strong relationship with various market segments. When we reviewed the options available for reaching African-Americans, BlackVoices.com clearly stood out as having the most attractive association with the African-American community," Jordan said. Under the agreement, BlackV6ices.com will create compelling sections, including: • Centerpiece, a rich multimedia look at timely and compelling news topics for African-Americans. The section will provide original video footage, reporting and fresh commentary and also will feature a member feedback area. • A GM-sponsored area, GM Spotlight on Excellence, which will showcase African-Americans leading the way in their professions and the community. • Sports Channel, providing lively updates on sports and lifestyle at America’s Historically Black Colleges and Universities, as well as other sporting figures and events of special interest to African-Ameri-cans. “We’re thrilled about the many

opportunities that we can leverage BlackVoices.com’s industry-leading in alliance with GM, including de- BlackVoices Carter Center to idenlivering great content to the African- tify and recruit African-American American community,” said Barry professionals, as well as use thfe-site Cooper, founder and chief execu- as a resource for recruiting rriiddrity live officer ofBlackVoices.com. suppliers to General Motors: ♦ “GM is the leader in the automo- About e-GM r ; tive industry. The company’s com- E-GM, established in August mitment to BlackVoices.com un- 1999, is a business unit of Genbral derscores the strength of our busi- Motors focused on leveraging' the ness and effectiveness in reaching power of the Internet to enhance consumers nationwide,” Cooper experiences and relationships with said. customers worldwide. The BlackVoices.com associa- About BlackVoices.com tion is the latest in a series of strate- Launched in *#f97, gic Internet alliances that e-GM has BlackVoices.com, a subsidiary of formed to generate awareness and Tribune Interactive, is the ptimier consideration for GM vehicles and on-line resource providing pews, enhance relationships among im- career, entertainment, financiiljand portant consumer groups. Beyond community content and toofccfor the sponsorship of extensive non- African-American professiq&ls, automotive content within the site, college students and other u§ers. GM will receive exposure through a Tribune Interactiveoperatealeadlink to GM BuyPower, an online ing interactive news and informaautomotive shopping service Web tion sites in majormarkets across the site. GM BuyPower allowsconsum- United States, including New York, ers to conduct much of the purchas- Los Angeles and Chicago. Tribdne ing process for a GM new vehicle Interactive is a network of local and online. national Web sites and ranks among Inaddition,GMwillsponsorAuto the top 25 news and information Corner, a channel within networks in the United States:'j • BlackVoices.com devoted to auto- Tribune (NYSE: TRB) is a le^dmobile owners andenthusiasts. Auto ing multimedia company with btfsiComer members will be able to get nesses in 23 major U.S. markets, advice on purchasing and financing including 18 of the top 30. Thfbiigh a new vehicle, participate in surveys its television and radio broadejstthat will aid GM in developing fti- ing, publishing and interactive 6pture vehicles and features, and post erations, Tribune reaches neaflyj80 1 photos of themselves with their cars percent of U.S. households dafly. and trucks. Tribune has $6 billion in annual rtvMembers will also be able to enues and more than 28,000 epiparticipate in live onUne chats with ployees.Tribune,aFortuneSOOctynGM engineers and executives, as pany in 2000, ranked No. 1 amc|ng well as share their perspective about its industry peers in Fortnjne vehicles and learn more about the magazine’s list of most-adrrfiijed thinking and engineering that goes companies in America for the third into GM vehicles. straight year. ;! GM also will utilize > . • • t

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INDIANA DEPARTMENT OF TRANSPORTATION & NAACP JOB FAIR The Indiana Department of Transportation in conjunction with The NAACP Indianapolis branch will hold its first annual transportation job fair. Location: State House (Rotunda) Date: Thursday, October 26, 2000 Time: 10:00am to 5:00pm The Indiana Department of Transportation is one of only a few state agencies which affects everyone nearly every day with over 11,000 miles of road, 38 public transit system, 39 railroads and 649 airports. We Offer: • Excellent Benefits • Alternate Work Schedule • Continuing Education Reimbursement • Training Make sure you bring copies of your resume. INDOT is an equal opportunity employer; m/f/d/v committed to a diverse workforce. Human Resources Division 100 North Senate Avenue, Room N750 Indianapolis, IN 46204-2216 Phone: (317) 232-5180 Fax: (317) 233-1481 http ://www.state.in.us/dot