Indianapolis Recorder, Indianapolis, Marion County, 16 June 2000 — Page 30

PAGE D2

THE INDIANAPOLIS RECORDER

FRIDAY, JUNE 16,2000 ^

Match Maker

and American Family Adent

Strung up M pa auto and Imm inMKtwdi tmirKan Fan^ (or sm you up to 20% oH your auto

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Cleaning up with MATAH Network

By JAMES CLINGMAN

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plaining about various companies discriminating against us and not serving us and calling us names and not promoting us and putting us on their boards? Isn’t it time we turn the tables and start doing some

“cleaning up” ourselves?

ment?

A mere change in our behavior, the same thing many of our brothers and sisters have been telling us for years, is our key to economic

freedom.

It can start with simple soap

Cd today.

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Here’s how we start. If you get products and move to other goods the latest copy of Target Maricet and services from there. Ther? is

News’ “Black Buying Power” report, you will see numerous categories of products and services that Black people spend tremendous amounts of money on each

no need for comparative analysis folks, basically bubbles are bubbles. But for those doubting Thomases, and I know you are out there, MATAH products are not

year. If you single out one cat- onlybetterthantheothersyououregoiy, say household cleaning prod- rently buy, they are also a better

QUALITY DENTURES (Complete Set)

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At Indy Denture, we recommend you take care and maintain your own teeth, yet if your teeth hurt and you require dentures w^ will remove

Seh

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your teeth comToiLllih AR4 pUfe yowr dentures immediately moutK. We guarantee a nice appearance with quality workmanship at a-

pri.^, that’s hard to beat. Consultations are always free, “We Cater To Cowards**

1 am about to share a simple strategy that, if followed, will help propel Black people to higher economic heights. It’s a simple strategy — a very simple strategy — one that will probably make you ask, “Why haven’t we done some-

thing like this before?”

While there are very good reasons for that, we are at a point now where we as Black people in this country can affect tremendous change in our economic destiny. This strategy is only the beginning

of that very necessary change. ucts, you will notice that Black buy. You get more for your money. There are two things we abso- people spend more than $1 billion Sodoyourcomparisonifyounutst. lutely must do to reverse our cur- on various items from soap powder As for me, my level of Bldck rent collective economic situation: to pine cleaner to laundry detergent consciousness is such that I do not Reach a higher level of Black con- and all of the other things we use need to do that. I have made it a sciousness and redirect just a por- daily around our homes. habittoseekoutandsupportBlacktion of our consumption spending Now here is the real kicker. If owned businesses. I have made a toward Black-owned businesses. youhavenotheard,thereisaBlack- commitment to stop complaining The first ideal is psychology owned, operated, and controlled about other folks’stuff and get friy cally based. A greater knowledge corporation called the MATAH own stuff. : and appreciation of who we are Network Inc. that manufactures. For those reasons and others I and what we must do to get our true warehouses, distributes, and sells amMATAH, which means “People freedom will inevitably cause a household cleaners, the same kinds of African descent who know that drastic change in our collective of cleaners you and I buy from practicing a race first philosophy is behavior. And consumerism de- those companies we complain about the key to the uplift of African pends, to a great degree, upon be- so often. people, and who refuse to have that havior. Are you getting the picture yet? spirit crushed.” Are you MATAh? Simply put. Black people must Is it becoming clearer? The MATAH Network, estfrbchange our behavior when it comes Well, picture this. If Black lished by A1 Wellington and Ren to what, when, how, and why we people simply, and I emphasize Bridges, with the assistance of Dr. purchase products and services. We “simply,” change our purchasing Edward Robinson, author of the must elevate the act of purchasing habits from those household clean- book Journey of the Songhai to a conscious - not an unconscious ers we have bought for generations People, has made its initial mark decision. We must understand that and buy the MATAH cleaning on several thousand brothers and no matter how much money we products, we will have created the sisters across this country, have or how little we have, when largest single Black-owned busi- It is now moving to its next leyel we spend that money we are creat- ness in the world. of evolution. Cleaning products are ing wealth for someone else. lam talking about a $ 1.4 billion just one of the hundreds of items Our spending habits, or spend- business in one category of one offered by the MATAH Network, ing behavior, must be supported by industry. How’s that for cleaning Check out the Web site http:// education and a consciousness that up? www.MATAH.com and see for causes us to critically consider the One simple act, one simple pur- yourself, ramifications of spending 95 per- chase, can be the beginning of real Whether you are MATAH; or cent of our hard-earned dollars with economic freedom for our people, not, please look in the mirror qnd businesses other than our own. This is not difficult; it’s not brain see if you are Black. If you a|re, Many companies and individu- surgery. It is not something we please buy MATAH cleaning prfrdals are and have been “cleaning jjeed to research, ponder, strateeize, ucts. Let’s start right here, right ‘.^’’oaour dollars for maiiy|!^ttk. now with a simple act c|f purchhsDon’t you thirik it’s time wejpiit a This is probably the simplest ing that will bring us the greatest stop to the madfness of a people thirig we cati do for ourselves to get economic leverage Black people who earn $50(j billion per year our freedom, and if we are not have ever seen in this country.; always finding itself at the bottom willing to do this, how can we con- Let’s start “cleaning up” for a of the economic ladder? tinue to discuss anything else when change, with our own cleaning Isn’t it time we stop simply com- it comes to economic empower- products. And then let’s move ;on

from there.

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Priceline WebHouse Club recently announced a series of new market expansions that will culminate later this summer in the nationwide availability of the company’s Name-Your-Own-Price grocery service, with the addition of the Kroger Co., the nation’s largest supermarket chain with more than 2,300 stores coast-to-coast.

Kroger becomes the first supermarket chain to announce a phased-in, market-by-market national expansion of the Priceline for Groceries service, where consumers can name their own price for groceries on the Internet and save up: to half off when they shop at participating local retail stores. Kroger joins other national and regional chains, including Safeway, Albertson’s and Ahold USA that already offer WebHouse Club grocery savings to their customers. Kroger has introduced Priceline for Groceries in Sts Michigan stores and then will roll out WebHouse Club in jits other major markets. By fall, the WebHouse Club will ;be available in Kroger-ownjed stores in 31 states. ;

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