Indianapolis News, Indianapolis, Marion County, 9 December 1919 — Page 27

, ■ ■ • ... - ; - v-; • \ Car of the Figure will be

LIGHT-WEIGHT car

Can you look your speedometer in the face? the tax imposed

Dare you translate its mileage total into dol- WEIGHT. EXCESS WEIGHT in the six and lars and cents? Can you figure your operating one-half million motor vehicles on our roads » # — V _ #• V ft _ 'l _ _ ^ si si _ Si v . ■ --- _

feeling

higher than they should be?

AAV W AAAAAAJLWAA V WA JlWO A w VrAAJI A y AA JIIO waste weight imposes an unnecessary tax of not less than two billion dollars annually for 1* •* 1

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mileage costs—wnen you will be as proud or

low upkeep costs as you are now ashamed of Even “ you don t own a car, you are helping

high upkeep costs.

to pay this tax INDIRECTLY in the form of

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That day will be when you own a car of scientific construction—a low center of gravity, a minimur and unsprung weight—alcar tl

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both ways—D

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riding

and spring suspensio EXCESS WEIGHT—a <

light-weight car is sweeping over the country.

owns a car today and the man

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bills in two and will last many years more who will own one tomorrow KNOW the

than any car of today.

heavy toU that EXCESS WEIGHT exacts, and

that kno

wledge is crystallizing into a demand

rresistibl

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Y« that ‘ 00nwi11 become irresUtib1 *-

for a light car—because of its superior service,

-a demand of public economy and of private

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its gratifying performance, its lower mainten- P ur * e a demand, not for a little car—not for

OPER AtSJg COSTS-vSikh XmtJd

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When the car of logical weight will be proud to do what you mi

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