Indianapolis News, Indianapolis, Marion County, 30 August 1919 — Page 48

NDIAXAPOLIS XEWS AFTOMOBTLE SETTIOX. AFGrST, 1919.

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Here are the facts back of our claim that Permalife has longer life and will stand a higher charge

and discharge rate than any other battery : > ,

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THE MOST REMARKABLE BATTERY EVER BUILT

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the first place, every part of the Permalife battery has been developed to the highest possible point. Plates, separators, terminal posts, jars, acids and oxides-all have been made as nearly trouble-

as it is possible to make them in the light of present-day battery knowledge.

No effort is spared at the Permalife factories to get materials of the very highest quality, even in the

of present prices. There are no substitute mateTials in Permalife batteries.

:ars of battery building experience stand behind Permalife. The long life of the battery is

due to the combination of superfine materials and expert construction.

the great strength of Permalife batteries, we back them up with the longest storage bat-

se in America. Every Permalife battery is

ar an teed for 20 Months - the battery it is only right to say that, were it not for the fact that some batteries are viciously 3 well guarantee Permalife for forty months as for twenty months, for any Permalife battery that

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will deliver from -three to five years of service.

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life at the Auto Show—at the west end of the accessories section, or call at the local service station for . You’ll be glad you discovered Permalife.

This is the Indianapolis Permalife Service Station, 52 West New York St —just a step off Meridian.

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r, substantial construction of a Permalife on the outside you will see splendid workTis same kind of work goes clear through,. The whole battery is made to give

To Garage Men and Dealers . . ' - ' It is the policy of the Permalife Storage Battery Company to license only Mien of the highest caliber as Permalife distributors and dealers. If you can measure up to our qualifications; if you are making an honest, earnest effort to render the best possible service to the public, you will find the Permalife agency the most attractive money-making opportunity in the automobile accessory business today. • Get in touch with us by letter or telephone at our general offices, Merchants Bank building, Indianapolis.

It’s a good place to stop when your battery needs attention. There you will find free—and intelligent—inspection for batteries of all makes.

For the convenience of Auto Show visitors we are keeping the service station open all day Sunday, and every night next week until 9:30 o’clock.

Special Offer .. ■'XX -■/■> -'"X ,: f"’ X ' ■ v-XX: t'.'-V X The Permalife Service Station will recharge any 12-volt battery for 75c; any 6-volt battery for 50c.

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11 „ j P General Offices:

Merchants Bank Bldg.

Indianapolis

Storage Battery

Factories at

Indianapolis and Poughkeepsie, N. Y.

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