Indianapolis News, Indianapolis, Marion County, 23 August 1919 — Page 7

THE mHLA:X.\POII!? SATTHHAT. ATOrST 23, 1919.

RROWS

FA1

promise al>tind«nt supply for many ymrs. and indefinitely,^ under proper coaaervatxm, if the industry can be

bust up In these regions-

Importance of a permanent dom^dic newsprint mdustry was emiAashMd by Senator Watson, who recommended that the forest service of the

■ #t

I—»wwr—"**—** * —" - «wt!ier, fer Tm tHcgawi-

hemm last eresdst, Yirnag

ttf'Htfi twice ^km susuner, ao’

^ iMunr Sataxday afternoon.

ymtd imt gtA so intoletabie tiiat its We esqpeet deiaand a tSActf-iumr ttim t' bmHw wlUt. Laior on we majF decide

linalt jHrodiKtMm. O' comae these peforaM *U hawe t’ be woifked out as we go ahn^/' add young Laric as be sroz selectia' a dollar watenmloit later in tb' eredn', Tday after it becanw known ^t Ladt had organized a coode ^ aoto salesnot mf tiniM pfamingimpb agents called f see biasb He wm rtry poistc f 'em, but told 'en be wnz »t pieaent undecided as t' jest wimt car an' aiiieie box would best snib bis demands. ''It's jest about reacbed tb' point where a feller caa't boy a collar button or take a long breath without runnin* int' an organization,'* commented *8qaire Man^ Swallow, while Uncle £z Pash asked, "liihimre's this otganixin' goin' t* aid?” Tell Binkley eahi, "It'e bden my dwervatlon that jest ss soon as a felleii feels that he's backed up by a powerful orf^nization he assumes th' arrogance so often noticed in the landlord of tb’ only hotel in town.” Many rary-

in' rUm§ aa oi^adsation wuz expr^med. Pinky Kerr held that th* ktaa o' barin' a stneng backin’ before you go after a thing is as ole as , Madtion, Indi^^, wh^£z Pash declared that not until th* great money ^ ocgmtised t* control erer'thing but elderberries did th’ plain lodlf abo^ ftf a formidable weapon t' combat 'em. Whatever bfi tb* causa o' all tti* unrest, all th* otganizin* an’ walkin' out a^* back an* mit agin, a seriont condition confronts us. As Tel! ^UUsy siqn, ”0* course workin* men kin sfford f strike an* lay idle^ fm weeks, but what about clerks an* bookkeepers an* editors an'* dMltgaT” - Boms apprehension wuz expressed as t’ what effect a let ^ Mck flmkers all dolled up an’ motorin' abbut town would have on W great bulk o' unorganized citizens. "How a school teacher Mds op ts one o’ th* mysteries o* th’ day. I saw one t' day an* he dtdi^leckrlike Im'd seen a watermelon in ten fean. There’s no tellin’ Wbl^a^ieel teasers 11 teach our children if somethin' haint done t* ‘an op an' pay ’em so they kin at least break even. What school waiits f teach children t’ love th' grand old flag o* th* most ibBMsmroitt an’ enlightened nation on earth while she’s livin' on let^ J|aiaai^dsriehee that she may eventually work up t’ a pair o* shoes? kafn', Ibithful, hungry, intelligent, penniless teachers watch- ^ an* mddht’ th* lives of our young on wages io meager that )f kept a£ferd t* keep a feml” declared Prof. Alex Tansey. "It’s ^itydltret^dln',” said Uncle Niles Tomer, 'Hhat th’ school boards, daaters an* manufacturers, haint got no consumers t* tack <m but tax payers, an* tlier purty hard t’ handle. But that ^r teachers are too tir^ an’ hungry t’ walk out.”

iMriot tmwufactt.'rinfe is locstefi in tlie BorthcMWeni half cW it in New Tor^’ the -Tmt •» 11^ raeWe nsr^hsrest, Washington. Oregon and part of i^iUfontta and the Inland tj—.pit.- o» itrir^irestem Monta'W and northern Idaho are great forettts

that laive no more than hem touched,

by the few palp milla hi that section trf j department -ot agriculture be cncour-

I the eouBtrr.'’ j aged in its work to la^vent American

4 The acmator told tiie senate that in {newspapers from becoming totally de-

8ENATOR TELLS OF GREAT UN- "• enormous areas of foreats. j pendent on a foreign aupplv. To stlm- ! - **** “““•I gTowth «f which would sup-{olato American imoductfen, he TOg-

. TOUCHED FOREST. { ply tmi9 for half of the newsprint paper : ' used fen the United States, hut no pulp

i J mills are there. Anreorn» Senator Wataoa warned that the An»er UrrtritUjlcan nev^wpem are h<dng na^ own

RESOLUTION IS

^ and more d^i^ident <m foreign sources

I . for the raw material from which newswA^rNGTDN. Aogust 31—As a step tPrtnt paper is made: the raw material is _ toward censerflag the deemtSing sup- teing ei^nsted in the district Where ! of American pmp wood vmd the domestic industry hi concentrated i of newsprint, and mills are movtng from this eoun- ‘ Seaater Watson. B^ubhe^ ^ try to Chnada while at the time the f*^*f**’ intrpdoced a reso-iUnltad States contains forest reeoarcea ] }^<m anthoriad:^ the secretary of fin ihe northwest and In AlaWm that

agncntiiara to make a survey and nrehtninary Investigation <rf the Batira*s available wood timber snppiy. The •ecmvury also wouM be directed to make rsoommendatloss for pnlp wood ntilixathm. Ttoe mm of fl^OOO is asked to carry on the survey ajWk'inredtiga-

tlon

Tw«Kthlfds of the newsprint paper ’ lamd hy American newspapers. Senator WAtsew said in meroducing the resolutkm. 'Is import^ or Is maaufsctnrad:

tested the following government policy: An hninedlate and adequate gov'emment survey of Americaa resources in

this IfeNd

Immediate steps to teing about the practice of forestry and the conservation of forests in the pulp-producing regions, to the end that the annual inroads on the forests w«l be lessened and sventtmlly will be no more than equal to

the annual growth.

Betwlopment as soon as practicable of the hidumry in the northwest and

Alaska.

Give Your Fflms the Benefit of Our Experience PEARSON PICTURE SHOP

tt K«eM Ptnasylvama Street.

(Over Cartin Masie Oa.)

DcPo> 3 e ty 5 f\o p

Shampooing—Electroly$is—Manicuring S47-S LssMke .Lmbsx. Over KelBiV Mate

HASLET LABK-

llliiiMllilii’

yiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiuiiiiii:

i^iPNlaaa, a i|#a tee -

Food is th.e Best Medicine J|ost of ihe ills cf life are due to wn^ living For a Ixifldind food,tiy lape-N

-a cereal devised io rebufld“tired. overwc«k..ed tissues. Full of flavor, quick to didest. it supplies reat/l food for itS^aud mus* de. bcaie and brawn. “Theres a ^asan*

AT OROCERS- BIIHItlimilllllM

from wood or pulp imported from Canada. Ono-tlfird ta made In the United States ftom wood grown in the United States. Tbm former proportion Is stead lly increasing, the latter is steadily de

cressfng "

"Neaity sR of the Americas news-

faitereat oa

Farmers Timt

IM Baet Karfcet Street

Savings Deposited Saturday or guy other day of the week start earning interest for you at 4% from the day they are deposited at the "State Saving.” Under this plan your saA-ings are actually working all of the time for you. Quick service, interest carefully computed. Saturday banking hours, 8 a. m. to 1 p. m., and evenings, S to 8. State Savings & Trust Company 9 East Market Street.

Sidener-Van Riper Advertising Co. MERCHvW|^^^^^K^BUILD

5V r

^ ^ -1

i^ffL ‘

“irg snnrimT I DRY oD3uS^| «uR>(*«soc7.cg, —OLSsnwr ■ cleaning ■ «u»main«*« FRENCH 8TEAMOYE WORKadB^SSST*^

Fire and Burglar Proof Safes and Vault Doors Seal Hr^aoof FUteg Saf^a in Ilva Siaas rrmn ttiia to itstt iaalda. nee* aafee eaa be eautpped with aajr ateel miag ayatoea A eemplata lino of flea farataro aad oqulpmaaL AJTOIA CM^iET CO.

STATES RAILROAD ADMINISTRATION

of ■attraaia,

gMPIlyteBBMM JmBBlMiag j

I^INCINNATI

Sunday, August 24, 1919

Ow $2.45 Inclyding War Tax

.'teate leavaa tedianapeUs 7:90 A. M., returning

iHfevaa Ctecimati 7:00 P. fil

ttte$ts.sadl atrth«r teformayon call HOnST OrnCB or union station

fe'

Vi This Manufacturer Knows What Would Have Happened If He Hadn^t Advertised * b — t The following facts show what DID happen as the result of advertising—and they also answer the question: “What would have happened if there had been NO advertising?” ^ f The statement presented here relates to the business of one of the largest manufacturing institutions in the United States. Its advertising account is in our hands. This manufacturer brands part of his output with a factory nanae-plate— and also sells a substantial portion of his output to jobbers under JOBBERS’ PRIVATE BRANDS. ^ A Test of Advertising 1 WiW

Three years ago a modest campaign of advertising was ^gun in support of their FACTORY-BRAND line. For three seasons, now, this advertising effort has been at work. The JOBBERS* PRIVATE BRAND line has, of course, NOT been advertised—-but has been promoted by the usual and customary methods. ^ What has been the result? As compared with their sales volume of advertised FACTORY BRANDS of TEN YEARS ago, their FACTORYBRAND line today shows an increase of 62%.

How It is Done

Advertising t is an irresistible force when intelligfently used. The result achieved in the case presented here was brought about by close co-operation between the manufacturer and our office. We worked together—and worked hard. It was not a case of publishing a series of advertisements in a group of magazines—and DARING them to produce results. Ways and means were devised to help the advertising produce—to capitalize it in every possible way —to make it return the largest possible profit for every dollar of investment.

Nothing less than this should satisfy any manufacturer who advertises. Nothing less than this satisfies US. This is the way we work with the manufacturers we are seeing —and it is the way we would work with you if the opportunity presented itself. Upon your invitation, a principal of our company will call at your office and explain the application of our methods to your buliness. You will be in no way obligated, A letter from you will be very welcome.

Sidener-Van Riper

ADVERTISING CO.

Merchants Bank Building INDIANAPOLIS

MERLE SIDENER, Pres. GUERNSEY VAN RIPER, Trmu. H. R. KEEUNG, Vic^Prw. Advertuing Prepared by Sidener-Van Riper for Thdr Clients is Appearing in the FoUowing

MAGAZINES: Saturday Ev^iing PosL Collier's Weekly. Literary Dij^sL American Magazine. 1 Country Gentleman, Christian Herald. Good Hottsdkeeping. _ Woman’s Home Companion. Pictorial Review. Deliimator. Popular SdeiKe Monthly. Amerkaxi Boy. Popular Mechanics. Youth's Companion. Motor. Factory.

Boy's Life. Boy’s Magazine. Gai^en Mi^:azine. American City. Motor Age. Power Farming, American Thresherman. Automotive Industries. Autom<>bile Topics. —^and numerous other magazines and trade journals.

NEWSPAPERS:

Chicago TYibmis. New York Sun. Cincinnati Entjuirer. Seattle Post-Intdligeneer.

Louisville Courier-JoumaL Louisville Times. Baltimore News. Minneapolis Tribune. Atlanta Constitution. Atlanta Journal. Des Moines Tribtms. Des Moines Capital. Miami (Fla.) Herald. Miami (Fla.) Metropolis. _ Birmingham (Ala.) News. Birmingham (Ala.) Age-Herald. Birmingham (Ala.) Ledger. Goluml^ (O.) Dispatch. Pittsburgh Press. __ Ffttsburgh Leader. Pittaburip PoeL PfttebiBgh Gaaetle-Tfmea. Pfttaburgh Diapatch. Norfolk (Va.r virginlan-Hlot.

Detroit Free-Pimss. Detroit News.Peoria Joumal-TranscripL Peoria Star. Houston '(Texas) dironicle. Dayton News. Sioux City (Iowa) Journal. Charlotte (N. C.) Observer. Washington (D. C.) Star. Washington (D. C.) Post ^lumbm (S, C.) State. (kiiumlHa (S. C.) Record. Richmond (Va.) llmet-Dispatch. Richmond (Va.) News-Lsdger. Altoona (Pa.) Minrar. Indianapolis Newt. Indianapolis Star. Indiana Daily Tinioi. —And forty other IndHatia newspapers. Truly Sidener-Van-Rip-er Service "Covers the Nation.”

AND THE VOLUME OF SALES ON JOBBERS* PRIVATE BRANDS HAS, IN THE SAME PERIOD OF TIME, DECREASED 8%. Think of it l Factory-brands (advertised) an increase of 62%. Jobbers* Brands (unadvertised) a decrease of 8%. There is no doubt in the mind of this manufacturer as to the POWER of advertising—or as to what would have % happened ih the case "of his factory-brands had they not been advertised.

CHARTER MEMBERS OF AMERICAN ASSOCIATION OF ADVERTISING AGENCIES