Indianapolis News, Indianapolis, Marion County, 23 February 1918 — Page 26

' THE INDIANAPOLIS NEWS AUTOMOBILE SHOW SECTION, FEBRUARY, 1918. ’

VOL. XLXX. NO. ft

HOUSE OF MDHACK IS LORETO MOTORBUYERS

EXCLUSIVE DEPARTMENT OF SALES FREE FROM SIDE-LINE ELEMENTS.

MOTOR SHOW EXHIBITORS

The Wildbark Company. InflUna dl*fHh itera for OMamobilea, haa dealt a rew to the local motor trade. In la new home at 927 North Meridian Mr’et. the Wildhack Interent* have e»»\b}j«hed an exciualve department of in l««, free from all the familiar *ara*e atsd “aide line” element*. <ieor*e WiWhack, head of tb« houae, ha* pulled a hi# Idea in this new venture The motorlat drtvln# in Meridian rtreet can not fail to he attracted flrat by the taateful decoratlona tltat #lve 'able #tow to the new Wild hack eatahllahment. Draperte* of a soft violet hue draw the eye* to the window* and the quaint Kn#]i*h dAorway. Beyond the draper!#* the pa**ert/y gets * view of three modela of the Oldamobile, the Wild hack folk having been arnart enough not to Jam their display room with a 'aravan of car*. Instead, the ta**erby feela a lure to go In and look The picture 1* not con fusing There t* a warmth of welcome to It all. The Temptation. The display room haa been decorated fa violet and Ivory effect*, the car* standing on a floor of mottled niton*, the three model* occupying a triangular position in the room Before each car Is a soft purple nig that, sere** well ss a magnet to lure the visitor to step Into each car and get It* “feel " The lighting effects srs In harmony with the r#*t of the room, lending a soft glow that brings out the good effect* of the Oldalnobile f!nl*h. To the rear of the display room 1* the company office*, all flnlahed to harmonize with the hoepltabie tone of the rest of the establishment. Back of the office will he * large room devoted to motor parts, the purpose being to keep Oldamobile users assured of ready *ervlee If part* become their need The wlldhsck service station '1* to he in a building apart from the sales establishment. thus to remove *11. escept “new business" from the selling section Show week visitors are going to receive special attention at the wildhack house of Oldamobile nest week. OAKLAND OWNERS DO NOT FEAR INFERIOR GASOLINE

Local Manager Tells of New Construction That Operates Motor

Efffclsntfy

“Now that Alfred Reeve*, the general manager of the National Automobile Chamber of Commerce, haa made a trip all the way from Naw York to tall Hcosier* that there la an overproduction of 1,000,000 gallons of gasoline a day, the wolf cry of the alarmist that tha United Htates faces a gasoline famine perhap* will cease. 7 ' *atd L. 8, Hhnup, branch manager of the Oak-

land Automobile company.

But getting back to the automobile show and the oars that will he on display next week, it is exceedingly encouraging to note, after a glance under the hoods of many of the c*ra, that many of the progreeeive engineers have sought a solution for the 7 'poor gaso-

line problem.

“The Oakland local branch will display at tha show a car that is designed to operate efficiently and aconomically on the heavier grades of gaa-

ollne." said Mr. fthoup today.

“In this construction the nr*t Jacket Inclose* the branch of the manifold, heating the gasoline at the point of immadlate distribution to the cylinders and taking car* of any condensation. The second 1* around the throttle chamber where It prevents condenaatlon around the thortfl* valve at low throttlea. The third 1* located at the low ■peed throat of tha carbureter, insuring

vaporisation at very low velocities "

'Tn warm weather, when efficient earburetlon often ceases to be a prob-

lem. the hast can he shut off by turn pii a butterfly valve located at the exhaust connection of the manifold Jacket In addition, there IS another butterfly valve at the connection of the carbureter exhaust Jacket, which Is linked up to the throttle valve and automat

PASSENGER CARS. ALLEN—Progress Motor Sales Company, m N. Meridian at. AUBURN—Auburn Sales Company. O 8. Senate ave. BUICK—Buiek Motor Company, Illinois and Vermont sta BRISCOE—Sterling Motor Car Company. M. Meridian st. CADI LLAC-E W Bteinhart Company, Eleventh and Meridian sta CHALMERS—Conduitt Auto Company, 814 N Delaware at. CHANDLER - Pierson Motor Company, 223 N. Delaware st. CHEVROLET—William Small Company, North and Capitol ave COLE—Cole Sale* Company of Indiana, 424 N. Capitol ave CROW-ELK HART—Mertz-Cddie Sales Company, 448 N. Capitol ave CASE—J I Case Thrashing Machine Company, 241 Kentucky ave. DETROIT KLRCTRfC— Detroll E>'tUc Sale* Company. MB N. Meridian st DODOE-E. W. Hteinhart Company. K «- *• ! h ard Meridian st* DORT-■ Ea*tman A Gale Motor Co.. IMS N. Meridian at. ELCAR—Colonial Auto Company. r*7 N. Meridian st . .. EIXHN Indiana roil* National Motor f*e'les < ompanv, 42* : N Capitol ave. EMPIRE W E Jackson Sales Company, uA N. Capitol ave. FRANKLIN Franklin Motor Car Company, Ml N Meridian at. FORD—Ford Motor Company, MB K, V, ashtngton rt. GRANT Peter*on-Keye* Auto < ompany. Wl N Capitol ave II*A-L-Progre** Motor Rale# Company, Ml N. Meridian at. HARKOUN-Th# Foffl n Motor Comjany. im N Meridian *t HA YNES—Barkley-Wonser Company, m N. Meridian at, HUDSON—It. V l^aw Motor Compa ny, 222 X. Pennsylvania at. HUPP—Wilbur Johnson Company, 724 N Meridian et. JORDAN Peterson-Key#« Attto Ctrmpanr. 401 N Capitol ave KI8HEL-KAR-Inter-State Sale* Company, WT N Meridian at. LEXINOTON-I>-rin*ton Motor Sales Company, §4<5 N. Meridian st. M'FARLAN M-Farian Motor Company, 2J2 N Capitol ave. M AI BOH M—Ea*t man A Gale Motor Co., 1132 N Meridian at. MARMON—Nordyk* * Marmon Co.. New York and Meridian ata. MAXWELL—Cole Sales Company of Indiana, 424 N Meridian at MERCER- Mitchell Auto Company. Delaware and Michigan ata. METZ—Wilbur Johnson Company. 724 N. Meridian at MILBURN ELECTRIC—E. W Steinhart Company, Eleventh and Meridian street* MITCHELL—Mitchell Auto Company, Delaware and Michigan st*. MONROK-William Small Company, North and Capitol ave. NASH Losey-Naah Motor Company, Ml N. Meridian at. NATIONAL - Indianapolis National Motor Hale* Company, 4<M N. Capitol avenue. OAKLAND--Oakland Motor Car Company, 32!» N. Pennsylvania et OLPfiMOBI I.E-The Wild hack Company, Et? N. Meridian at. OLYMPIAN Progr-** Motor Sales Company, »61 N Meridian at OVERLAND The Gibson Company, Capitol and Michigan ata. PAIGE—Sterling Motor Car Company, *32 N Meridian *♦. PACKARD Fisher Automobile Company, 401 N Capitol ave. PEERLESS—Conduitt Auto Company, 214 N. Delaware *t. PIERCE-ARROW—Fred P. O'Brien Motor Company. 1003 N. Meridian at. PREMIER—Wilbur Johnson Company, W4 N Meridian st RAUCH A LANG ELECTRIC—The Coffin Motor Company, 1003 N. Meridian street. REO Fisher Automobile Company, 400 N c H p|tol ave. REV ERE-Edgar Undyke. HAXON—Barkley - Wonser Company, K* N. Meridian St SENECA—Auburn Sales Company, 13 8 Senate ave. RTUDEBAKER — Brown-Rowan-Buck Auto Sale* Company, 213 N. Pennsylvania st. STt T TZ--Stutz-Updyk* Motor Sale* Company. 84* N. Meridian st. WILLYS-K NIGHT—The Gibson Company, Capitol ave. and Michigan »t

Auto Sales Company, 313 N. Penngylvau nis nil. DEARBORN—Hoosier Truck Company. 12B E. Washington st. DIAMOND T-B. H. Smith. Hi X. Capito' ave. DO RT—Auburn Sales Company, 13 8 Sera?.* ave. FEDEP.AL—Cartinfcour-Bowmar. Company, m S. Capitol ave. FORD-Ford Motor Company, 1215 E. Washington: at. G M c._Barkley-W'or**r Compary, 511 X. M*ridsar at. GRAHAM BROS ATTACRMEXT-Barkley-Worsen Company, 511 N Meridian «... GRA MM-BERNSTEIN—C M McConnell, represectatlv*. 111 Monament Circle. I- H. CO,—In terra t ion al Harvester Company of America. 211 8 Capitol ave. KELLY-8PRINGFI ELD—Cole Sales Company of Indiana. 424 N Capito! ava MAK E-A - MOTOR-TRUCK A TTACHMENT—Capf.tal Track Company, 524 N. | Capitol ave MASTER—Capital Track rrym^y. ! 524 N. Capitol ave I MAXWELL—C-ol* Sale* Company of | Indiana, 4.H N t'apitol ave NASH—Lo*ey-Nash Motor ompany, 541 S Merjdian s» j PACKARD—Fleber Automobile Compar,-.., vv, X-C'apif',1 ave PIER* E-ARROW-Pred P O Brien Motor Company, W- N- Meridian st. REO—F, she r Automobile Company, 40# N. Capitol ave REPUBLIC—Republic Truck Company. J. B Quick, representative, 317 N Capito! ave. SERVICE—Service Truck Sales Company, 1> H Senate ave HTEWART - Martin Truck Company, 324 N. Delaware st STUDEB A KER—Brown-Rowan-Buck A^uto Sales Company, 312 N. PennsylUN IT ED RT ATEB—Indianapolis National Motor Sales Company, 438 N. Capitol sve. \

0 , 1c*Hy shill* off the heat when the throt-l

tie Is wide open."

TRUCKS.

AUTOCAR—Brown-Rowsn-Buck Auto Sales Company, 818 N. Pennsylvania *t. ACME—Acme Truck Sale* Company, 128 W. New York st ARMLEDER - Brown - Rowan - Buck

TRACTORS.

ATLAS JUNIOR TRACTOR-Lyon* Atla* Company, Martindale ave. and Nineteenth *t. AVERY OIL PULL TRACTOR-Ad-vance-Rumely Thrasher Company, Capitol ave. and Georgia st. AVERY TRACTOR-Avery Company, 34 8 Senate ave CASE TRACTOR-J. I. Case T. M Company. 241 Kentucky av«. E. B. TRACTOR—Emerson-Brantlng-Island Plow Company, 408 S. Pennsylvania st THE CLEVELAND TRACTOR—Fisher Automobile Company, 400 N. Capitol ave. I. H. COMPANY TRACTOR—International Harvester Company of America, 311 8. Capitol ave. MOLINE UNIVERSAL—Indiana Moline Plow Company, 525 E. Washington street. PARRETT TRACTOR-Indiana Parrett Tractor Company. 48 Kentucky ave. SMITH-FORM-A-TRACTOR - Cartin-hour-Bowman Company, 619 N. Capitol avenue. FTAUDE MAK-A-TRACTOR—Hoosier Truck Company, 1336 E. Washington *t. WHITNEY TRACTOR—The Ohio Manufacturing Company, 221 W. Washington st. ACCESSORIES.

Dealers get in line for Spring business with a stock of Hartford Tires

A wonderful Tire for service, at a reasonable price. Hoosier Tire Co. 72 West New York Street Wholesale Only Indianapolis, Ind.

American Chauffeur, Cincinnati. O. A. L. Anderson, Indianapolis, Ind. Butler Manufacturing Company, 1116 E. Georgia st. Citizens Auto Supply Company, New York and Delaware. Central Rubber and Supply Company. 120 8. Meridian st. Champion Spark Plug Company, Toledo, O. Class Journal Company, New York city. Car-bon-ale Company 122 E. Ohio st. J. J. Cooper Rubber Company, Capitol ave. and Vermont st. Cochran Pipe Wrench Company, Chicago. Hi. Dreadnought Tire Sale* Company. 231 Indiana ave. Eisemann Ignition Service Company, 415 N. Capitol ave. Guarantee Tire and Rubber Company, 211 8. Illinois st. Goldberg Ignition Repair Company, 800 Ft. Wayne ave. The Gibson Company, Capitol ave. and Michigan st. W. J. Holliday Company, 326 W. Georgia st. 8. H. Hoyt Company. W'ulsln bldg. Hull Pump and Tank Company, Indianapolis. Indiana Oxygen Company. 439 S. Harmon st. International Metal Polish Company, Quill and Belt railroad. G M. Johnson. Fairland, Ind. Kramm Foundry Company, 1116 E. Georgia st. K. & W. Rubber Company, Ashland, Ohio. National Refining Company, Oliver ave. and Harding st. Nondeflating Tube Sales Company, 130 w New York st. v National Auto Signal Company, St. Paul, Minn. Portland Cement Association—Merchants Bank building Parry Manufacturing CompanyParry’ Ave. and Henry St. Raylo Dimmer Company—622 Massachusetts Ave. Security Auto Lock Company—2100 N. Senate Ave. Standard Metal Company—135 S. Pennsylvania St. Shotwell Tank and Pump Company21 N. Alabama St. Van Rrlggle Motor Device Company429 N. Capitol Ave Vaught Auto Oom»my—1520 N. Alabama St. Varney Electric Company—121 S. Meridian St. E. H. Woodsmall Company—146 E. Market St.

“Autos” for the Auto Show

L—

For the convenience of the public, prospective automobile buyers and representatives of the various sales companies that will conduct exhibit* at the annual show of the Indianapolis Automobile Trade Association, the Indianapolis Telephone Company, which supplies automatic telephone service, today made public a directory for the show. The following sales companies may be reached by calling the following numbers on the automatic telephone: 31-275—Automobile show headquarters, first floor. 31*892—Brown - Rowan- Buck Company, second floor. Sl-453—Cadillac automobile*, second floor. 31-438—Chalmers automobiles, second floor. 51-424—Citisen* Auto Supply Company, second floor. 31-436—Conduitt Auto Company, second floor Sl-291—Crow-Elkhart automobiles, third floor. 31-M:—Diddel Bros., third floor. 51-453—Dodge automobiles second floor. 31-447—Elgin automobiles, third floor. 81-842—Franklin motor cars, third floor. 31-423—Gibson Company, second floor. 51*-482—Guaranty Tire and Rubber Company, second floor. I 31-823—Hudson Super-Six. third floor. SI-893—Hupmobiie. second floor. I Sl-275—Indianapolis Automobile Trade Asso* i ciation, first floor. 51.447_Indianapolts National Motor Sales Company, third floor. Sj.see—International Metal Polish Company, second floor. 3!-J93—Johnson Company, Wilbur, second floor. SI -832—Law Motor Company. R. V., third 31-421—Marmon cars (local branch), second floor. 31-291—Msrts-Cad le Sales Company, third ^ < ?l-453—Milburn Electric, second floor. Mitchell Auto Company, third floor. a-447—National automobiles, third floor. 31-421—NoniyUe A Marmon (local branch), jl.y?5—Orman. John B , office, first floor. 31-423—Overland automobiles, second floor. —Peerless automobiles, second floor. 57.jj»_5>remier automobiles, second floor. 31-862—Standard Metal Company, second Sl-458—Stednhart Company, B. W., second floor. SIAM—StudebaJcer automobile*, second floor. *1-591—Vim trucks, third floor. Sl-453—Willy*-Knight automobiles, second floor SI-474—Woodsmall Company, second floor.

MODEL 4 5 -A 8-Cylinder TOURING CAR $1467

MODEL 45-A 8-Cylinder THE SPORTSTER

$1550

MODEL 4 5 - A 8-Cylinder CLUB ROADSTER

$1467

Sets the pace 20&\fear

AT THE SHOW, the new Model 45-A Eight-Cylinder Oldsmobiles will merit your admiration by reason of their beauty and power. Their distinctive design, superior coach work and beautiful finish are usually found in only much higher priced cars. The bodies are large and roomy; upholstery is of genuine French leather, plaited; their appointments and minor details are of the highest standards. Utmost comfort il afforded through deep cushions and backs and long underslung rear springs. A marvelous feature of the Model 45-A motors is a two-phase power range enabling— an Idling Pace—a Thrilling Speed Idle along boulevards or thread tangled traffic at a speed of one, two or twenty miles an hour, on a lean and gas conserving mixture then, with simply additional pressure on the accelerator, a veritable burst of power is at your command for lightning pick-up, steepest hill or heaviest road. Investigate this marked achievement.

MODEL 3? 6-Cylinder TOURING CAR $1185

(All priest f, •. b. Lentinf, Michigan)

INDIANA OLDSMOBILE DISTRIBUTORS

The Sportster The latest Oldsmobile creation features the exhibit. Fashion, refinement and smartness find foil expression in its rare beauty of design and superior finish. Do not fail to see it.

The Six-Cylinder Models So popular with those who wish maximum durability and pleasure in a car that creditably reflects their social and business standing, are built in Touring Cars and Roadster, and in the All-Season Sedans and Coupes.

gjjyllliJiKi' iji«Lj)'i! fait

Generally Ruinous. [Washington Star] "Whisky haa ruined the reputation* of many men " t ••Ye*.’’ replied Broncho Bob, "and at the same time I ain’t so sure that a lot of naturally no-account men haven’t done their afcare to ruin the reputation of whisky.”

SERVICE AN IMPERATIVE OBLIGATION. SAYS O’BRIEN

No Time for Selfishness. Says Distributer of Pierce-Arrow Gars. Service is the Imperative obligation of the motor vehicle Industry at this time, in the Judgment of Fred P. O’Brien, j head of the Pierce-Arrow distributing j firm here. “This is no time for selfishness,” said | O'Brien. "Our Industry, by the grace of the public and its own enterprise, has prospered amazingly in the last decade. It must now pay back to the public and to the government. It must both serve and give without stint. "In common with all industries we are now starting a year without precedent. The world is turned upside down. A war for freedom must be won. Every consideration must be secondary to that. “We must cheerfully pay all taxes—no matter how deeply they cut. We roust give liberally to Red Cross and Y. M. C. A. collections, as well as to all small projects. We must purchase largely of Liberty bonds. Whatever portion of our plants mav be necessary to the making of munitions and to other war work must instantly be ceded to the government—no matter at w’hat disadvantage to ourselves. “All our men must be turned over with equal cheerfulness for whatever need may develop. After the War. "It will require, in my Judgment, no persuasion to bring the automobile Industry to this viewpoint. Already there has been much co-operation. Trucks and,

aeroplanes are being manufactured in the nation’s automobile plants. Experts from hundreds of companies took part in the w'ork of planning and building the standardized motor truck. “A committee from our industry is in constant touch with Washington in order to facilitate all work that our plants may perform. This defines our relation to the government. “In respect to users of automobiles, we are equally under obligations to go L a limit in service. The demand for efficiency was never so important. The maker of automobiles and the distributer of automobiles must exercise every effort to aid the user in operating his car as economically as possible. ‘•When this war is over, that organization is going to stand best before the public that through the period of war has given the best service.” Fearless. [Washington Star] . “Aren't you sometimes a little afraid of your wife?” ■ Certainly not.” replied Mr. Meekton. “I do exactly as Henrietta say* in every particular. Therefore, what reason have I to fear her?”

OLDSMOBILE SPORTSTER GREAT FAVORITE AT SHOWS

Wlldhaek Company Will Show Now Model at Local Automobile Show. One of th* unuauaj and excellent display* at the motor ahow, on which the crowds will focua much attention, is that of the Oldamobile Sportater, a strikingly new effect In body design. George Wildhack, of the Wlldhaek Company, local distributer*. Is Immensely pleased at Its popularity. Its slim, racy, low hung lines give remarkable external Indications of active response, undoubted speed, flexibility and power. Designed to meet the evergrowing exactions of the men who get things done, and of the broader activf-

woman, it is the varied round of appointments. In buslV.„nr v . 1 £® ajld J1 social requirements, the , n *« d for this type of car, power for all kinds of ® a !? d - mud. snow. Its hillcllmbing ability and unusual flexibility in threading tangled traffic at low speed

on high gear without gear shifting. It is this characteristic of th« OldsmobSl* eight-cylinder, fifty-elfht-horse power engine, that gives this csj* such a wide appeal among women drivers. Among the unusual points of excellence are the oval beveled plate glass window# at the rear of the graceful top and the tonneau lamp, which lights the rear atep In entering or alighting from the car at night.

High Grade Automobile Painting Body Repairing

MODERN SHOP FIREPROOF

E. W. Showalter & Co. 315 North Pennsylvania Street 3d Floor Rear Main 2515