Greenfield Republican, Greenfield, Hancock County, 12 October 1911 — Page 8
General Offices and Main Factory, Detroit, Mich., U. S. A.
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75,000 FORD Car
Is it not the motor cap you want?
Ford IVfotor
GREENFIELD REPUBLICAN, TR(JRJ5D^.Y, OCTOBER 12, 1911
jSame High Quality—Prices Down
Ford Model Touring' Car OCA A Ford Model Roadster (Kf All
4 Cylinders—Vanadium Steel Construction—5 Pass- MUII 4 Cylinders-Vanadium Steel Construction-3 Pass- mm II engers. Equipped With Extension Top Automatic mQ engers. Equipped with Extension Top Automatic nil J*III Brass Windshield Two 6-inch Gas Lamps Genera- Brass Windshield Two 6-inch Gas Lamps Genertor Speedometer 3 Oil Lamps Horn and Tools.
Ford Model Delivery Car, 4 Cyl., $700 Ford Model Town Car, 4 Cyl., 5 Passengers $900
ALL PRICES F. O. B. DETROIT, MICHIGAN
FORD MODEL for 1912isthe same high-priced quality car as it was in 1911 S the same scientifically accurate and simple design, the same heat-treated Vanadium Steel Construction. There have been no mistakes to correct—no experiments to try out—but conveniences have been added and a MARKED REDUC
TION IN PRICE made possible through larger production and added factory facilities.
FORD MODEL DELIVERY CAR $700
Here is the long expected Business Car. Here is the answer to the demand of business men for a motor car whose reliability and economy in operation has been established. A delivery car sold at a price within the possibility of every retail merchant in every line of business. This FORD MODEL Delivery Car is no experiment. Behind it is five years of satisfactory service. The same chassis that made FORD Model world-famous. The heat-treated Vanadium Steel chassis. The same chassis that scaled Ben Nevis in Scotland, that crossed the Continent, that climbed the steepest hills, that won in the keenest races, that had traversed the roughest roads, and over it a handsome, roomy delivery car body, that will carry 750 pounds with convenience and speed. It is a Ford Delivery Car, and that is the strongest assurance of reliability that can be given. This is the same car that John Wannamaker has tried out in New York and Philadelphia that the Bell Telephcne Company is using all over the country that the New York Fire Department is using, A car time-tried, successul in every test— a car that will save money, because it is easy to understand, simple to operate and cheap to maintain.
There are no "iffs", "ands", "buts", "bluffs", nor "exceptions". 75,000 Ford Model cars will be built and sold for 1912, because there is a demand for 75,000 Ford Model cars. We are not estimating, or guessing, or taking chances. We know.
With a selling organization composed of 3 large reserve warehouses, 30 branches, and more than 3,500 Ford dealers, our business fingers are on the pulse of trade conditions. We know from the insistent demand, that it will take at least 75,000 Ford Model Tears to supply the wants of 1912.
This demand exists only because Ford Model has "made good" with more than 100,000 owners. You cannot get any better evidence of reliability. Ford Model must be a high quality carit must be all we claim to give so many individual owners such continuous satisfaction.
To build 75,000 Model Cars will not, in any sense, stretch or strain the producing capacity the great Ford factory. It simply means a daily output of 250 cars. We have, during the past, fre!1of
quently turned out 300 cars a day. In May, 1911, with 26 working days, our production was 6013 cars. Thus, with present facilities and our ordinary working force, 75,000 cars are but a normal production.
The Ford factory is conceded by the most famous mechanical engineers to be the most compact, concise and efficient automobile factory in the world, being equipped with labor and time-saving machinery, designed by Mr. Henry Ford specifically for the manufacture of Ford Model cars.
The Ford Motor Company devote all efforts to the building of ONE model, thus assuring a degree of efficiency, (because of continued familiarity of employees with their work) not possible where several models are being constructed, and where the workmen are switched from one piece of work to another.
The Ford factory is running continuously twelve months in the year. The workmen are never bothered with the troublesome thought of being "laid of" for awhile. They know their employment is secure as long as they are efficient and industrious.
Still another fact lies in the simplicity of the design of Ford Model T. It is a quicker car to build because there are few parts and nothing intricate. So simple, that any ordinary individual understands it readily. The Ford Motor Company have the financial strength to build 75,000 cars without borrowing a dollar. They will pay spot cash, take'advantage of every discount and hence have the market of supplies at their command. Think of the force for low prices which the buyer commands when he goes into the market for 300,000 wheels, 300,000 tires, 375,000 lamps, 75,000 speedometers—all of the same style, the same model—and tens of thousands of tons of steel. When the seller knows he is going to get spot cash, he does business on a mighty fine profit.
This all around manufacturing efficiency possessed by the Ford Motor Company assures the highest standard of quality with the lowest standard of price. There is no occasion to lower quality, and every opportunity to lower price. FORD MODEL is the highest quality car made in the world, bar none. A striking illustration of this fact was evidenced in a test made by the government of France in December, 1910, when they pitted the materials of the Ford car against those of the best, highest priced car made in France. The test was for "traction and shock.'' Ford Model Twas 30 per cent greater in elasticity, 50 per cent stronger and 25 per cent better under shock.
The very fact that there are now over 100,000 Ford cars in operation is the very best evidence of the quality of materials used in its construction. Go where you will, you will find more than ten Ford cars to one of any other make, and this could not be so if the quality was not in the materials used in Ford Model T. We have the demand we have the factory facilities and capacity we have the money we have the selling organization, and we are going to make and sell 75,000 Ford Model cars for the year 1912.
•HANCOCK COUNTY DEALERS
O. H. MONGER & SON
4 Cylinders—Vanadium Steel Construction—3 Passengers. Equipped with Extension Top Automatic Brass Windshield Two 6-inch Gas Lamps Genera tor Speedometer 3 Oil Lamps Horn and Tools.
Prompt delivery assured.
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Ford Branches in All the Principal Cities in the World