Evening Republican, Volume 23, Number 298, Rensselaer, Jasper County, 15 December 1920 — THE GIRL ON THE JOB [ARTICLE]

THE GIRL ON THE JOB

How to Succeed —How to Get Ahead —How to Make Good

By JESSIE ROBERTS

MODERN ADVERTISING ADVERTISING today is very friendly to women. Women are doing a great deal of it and doing it well. There is no discrimination in that business—at least against woman per se. She gets paid for what she does, not for what she is. - . Jhere gre many sorts of advertising, and women are in all of them. The artist who makes the pictures that make the ad go is about as often a woman as a man. And woman writes as many ads as her brother. Some women already are managing advertising offices of their own, and many are acting as advertising agents. Some Confine themselves entirely to one form of advertising, specializing on magazine or newspaper ads, or display ads. Others take orders from any firm or Individual and suggest the medium best suited, afterwards placing the ad where It will do the most good, in the form to which it Is best adapted. Many of the large firms that cater to the wants of women always have a woman on their advertising staff, for they realize that a woman will understand how to talk to other women in a way to Interest and convince them on subjects that fire distinctly hers. But advertising is not a hit-or-miss thing, which you can take up at a day’s notice. Like anything at which people earn money, it takes time and hard work and training. There are fundamental principles that must be understood, there are Intricate questions concerning colors, types, expenses, effects on the eye or the ear, appropriateness. The woman who wants to become a successful advtrtlser, whatever branch she may choose, ought to know something, at least, of all branches. She should know the cost of producing what she draws or writes, she should know what types best suit her picture, or whether or not illustration will help her write-up. She must understand thw psychology of advertising. But here is e fine field for women,

and one that Is growing every year. America is the greatest advertising country in the world, and she is not slackening her pace. Modern advertising is telling the truth—-the day for lies and exaggeration and misrepresentation is over —but it is also a romance, and is endlessly interesting. Moreover, and this is not without its appeal, it is excellently well paid. (Copyright) O - * California has more than double the area of all New England.