Evening Republican, Volume 23, Number 204, Rensselaer, Jasper County, 24 August 1920 — Trifles [ARTICLE]

Trifles

By GEORGE MATTHEW ADAMS

IF YOU would make of your Character a tower of strength. If you would see your business grow steadily and surely, If you would know the really vital, almost priceless secret back of all success since the world began, all through the minutes, hours, days of your life — Mind the trifles! There exists in New York City a store for men that, because of its-ap-peal to particular tastes and styles, has built up a name for “Class" In Its line. Recently, because of this reputation, a young man, new to the city, went into their establishment and ordered half a dozen of their shirts. The salesman represented the goods to be the best of their kind and “warranted” them to be as represented. One of the shirts proved defective. The young man sought an adjustment. He received for his trouble a bundle of cold excuses. The store sent away a dissatisfied customer—the worst advertisement in the world. Mind the trifles I & There exists In Chicago another kind of store that Is known wherever merchandising is known. It is the greatest store of its kind in the world. Here is one of the reasons for its marvelous success. In this store a clerk is not allowed to dispute with, a customer. If there Is dissatisfaction, and it appears reasonable to the clerk, an immediate adjustment is made even though it may mean a loss to the concern. Trifles —yes, trifles —but the attention to them paves the way to wealth, influence and power. Mind the trifles! „