Evening Republican, Volume 23, Number 184, Rensselaer, Jasper County, 31 July 1920 — EXPERTS GIVE COST OF COUNTRY NEWSPAPER [ARTICLE]

EXPERTS GIVE COST OF COUNTRY NEWSPAPER

After an exhaustive study of ths situation the National Editorial Association has made up the cost of a country newspaper, and at the rates for which it Mould sell. They estimate that the coat ha* risen between 300 and *OO per cent of pre war prices. During that time the advertising increase has been only about 88 1-8 per cent, ahd subscriptions only about 50 per cent. They claim that the following scale must be adopted in advertising in order that the country newspaper must live; papers under 500 circulation, 80c per inch, from that to 1,000, 25c; to 1,500, 30c; to 2,000, 35c to 3,500, 85c; to 4,000, 40c; to 5,000, 50c. They warn the country newspaper to adopt this scale or prepare to go under as thousand* have already done.