Evening Republican, Volume 23, Number 137, Rensselaer, Jasper County, 7 June 1920 — BIBLE BEST BOOK ON SALESMANSHIP, JOURNALIST ASSERTS [ARTICLE]
BIBLE BEST BOOK ON SALESMANSHIP, JOURNALIST ASSERTS
Cleveland, Ohio., June 3.—The Bible is the best one volume book on modern business, Bruce Barton, author and journalist of New York said at the convention of the Federal Council of Churches of Christ in America. “The bible has the greatest record of salesmanship ever he said. “St. Paul sold religion to Athens when it was fearfully overstocked with religious of/Its own. And he did it by makmg a survey of the situation arid utilizing conditions at hand, just as a modern salesman must de. “The great trouble with pastors is that they do not know what news Barton continued. “They must warn’ to trust the newspaper men./ The things that Christ did wer/ great news. They would be great news today. Peter’s release 3rom jail by reason of the earthquake would deserve a headline today.”
