Evening Republican, Volume 23, Number 43, Rensselaer, Jasper County, 18 February 1920 — WRONG KIND OF ADVERTISING [ARTICLE]

WRONG KIND OF ADVERTISING

Signboard Display May Catch the Eye for a Moment, but It Does Not Make Friends. An Important function of advertising is in creating good will. The permanent, lasting value of an advertising campaign is in the good will it creates. Signboards can do little toward creating good will and may stir up a lot of ill will. There are certain classes of adven rising that must be handled in a dignified manner, otherwise the advertising may do more harm than good. If the Information received is correct, various garden clubs have already protested against the use of signboards by florists, which shows “the way ths wind blows” regarding public sentiment. It has been proposed that motorists organize to rid our highways of the grotesque obstructive signs. Each member Is to agree not to purchase any goods advertised on signboards. That will be an effective way to clear up the situation. — —- This gives the florists good advice and gets their slogan before our readers, both of which it is hoped will be profitable. —New York Times.