Evening Republican, Volume 22, Number 313, Rensselaer, Jasper County, 31 December 1919 — CONSERVATIVE VS. RADICAL [ARTICLE]

CONSERVATIVE VS. RADICAL

SOME STORES ARE VERY CONSERVATIVE AND OTHERS RADICALS. Some concerns are doing business in exactly the same manner as did their fathers and grandfathers. Their parents got along all right, in a manner, and they are getting along all right in a manner, too. But that doesn’t necessarily say that they are doing as [email protected] they could were they less conservative and more progressive, or as the conservative would sav—-more radical. Hilliard & HamUl is an example of a radical ston6 that Mas had the courage to "cut loose from precedent and be guided by their own common sense and experience and they are not losing any sleep over what the “authorities” have to say for or against their methods. That they know what they ar,e doing is evidenced by their sales. Their gain in 1918 was 28% per cent and their gain in 1919 over the 1918 record was 48% per cent. They attribute the success of their store largely to publicity. Thousands have made their fortunes through printers’ ink and still there J is room for others to do the same. Trying to do business without advertising is like trying to run an . automobile without gasoline. Persistent and continuous advertising will positively bring success overy time. By that we mean continuous and persistent advertising—not the so-called spasmodic ““flyers,” but the kind of advertising that Hilliard & Hamill, W. J. Wright and the Central Garage do.