Evening Republican, Volume 22, Number 284, Rensselaer, Jasper County, 25 November 1919 — FOR YE EDITOR. [ARTICLE]

FOR YE EDITOR.

The dearth of teachers in South Dakota forced the state department to reinforce the efforts of the several county superintendents, by resorting to the newspapers as an advertising medium. Hon. Fred Shaw, with his accustomed vision, authorized the insertion of ads in sixteen of the leading daily newspapers of the United States, requesting teachers for the state. The result was that the department has been able to place an average of twenty firstgrade teachers daily. It proves conclusively that educational advertising through the newspapers, when properly directed, pays well bybringing immediate results. A business that is not worth advertising is not worth patronizing. This principle applies to the educational business as well as to any other.- — South Dakota Educator.