Evening Republican, Volume 22, Number 277, Rensselaer, Jasper County, 17 November 1919 — Page 2 Advertisements Column 1 [ADVERTISEMENT]

Service Through Organization r[E only difference between big business and little business lies in the number of units of effort and the character of service rendered. The laboring man is in business for himself. He renders a service by selling his time, energy and skill. Big business is the grouping together of a great many units to render a greater service by coordinating the efforts of the individuals — and sriting the results of their combined tune, energy and skill. Up to a few years ago the general public did not understand the ideals of service underlying big business. What it did not understand it distrusted and naturally condemned. When the Allies decided to organize their armies on the basis of big business—for a common service—they began to get results, and the world saw the benefits to be derived from intelligent organization. The Standard Oil Company (Indiana) is a big business, organized to render a useful service. The objective of the Company is to manufacture the greatest number of useful products from crude petroleum, to distribute them so that they are available to all and to sell them at a minimum price. • The methods by which the Standard Oil Company (Indiana) renders these services embrace the truest financial democracy, the most advanced merchandising practices and exThese are intended to expand the usefulness of the Company as a public servant, by maintiuning the quality of petroleum products manufactured at the highest standard, by making an adequate return to those who are investing their money or their time in the business of the Company and enabling the public to secure their requirements of such products at a minimum of expense. It is this spirit of co-operation animating the Board of Directors which enables the Com- ■ pany to discharge its complete obligation as a public servant in a manner satisfactory, to its patrons. __ - r - 4 — ; Standard Oil Company {lndiana) 910 So. Michigan Ave., Chicago 1891

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