Evening Republican, Volume 22, Number 200, Rensselaer, Jasper County, 19 August 1919 — NEWSPAPERS MADE FAIR SUCCESSFUL [ARTICLE]

NEWSPAPERS MADE FAIR SUCCESSFUL

Secretary of Kankakee Fair Interviewed. LEADING AGRICULTURAL EXPOSITION V. ■ ■ Among the thousands of visitors to the Kankakee Inter-State Fair many inquire Into the reasons far the remarkable success of that mammoth enterprise. The Secretary of that Fair, Len Small, recently stated to a number of newspaper boys the reasons that underlie its continuous success. His interview was of interest not only to the boys, but will prove enlightening to the public,’ and especially to business men. Mr Small said: "We, of course, do our best to give the public a high-class entertainment. It is our belief that if we please the public, the public will reciprocate by attending the Fair. Newspaper Biggest Factor. “But the most important factor," he continued, “in briugulg the crowds, is our policv of newspaper publicity. Every year we do "a little more advertising and every year' our crowds grok bigger. For over twenty years I have watched all our advertising very closelv and I have come to the conclusion that newspaper advertising is far superior to any other kind. We accordingly take liberal spaces in the papers. 1 am convinced that judicious newspaper advertising has been a great factor in building our fair.” When it is remembered that no other Fair has had a greater record of growth and prosperity than the Kankakee exposition, the full import of the words of Len Small may well be appreciated. The Kankakee Fair this year will be held August 25th to 30th.