Evening Republican, Volume 22, Number 115, Rensselaer, Jasper County, 16 May 1919 — MAKE USE OF PRINTER’S INK [ARTICLE]

MAKE USE OF PRINTER’S INK

Federal Official Urges Necessity of Campaign of Advertising to Attract Attention of Consumers. “Advertise youx business/! I owe all iiy suo exs to printer's Ink.” This was the language of P. T. Barnum. and that he was it conspicuous uiccesk is general Ij’ admitted. Something of the same sort seems t« lune -truck Washington. Roger W Babson, director of education service. labor department, has issued a statement urging a campaign of advertising saying In part: "Prosperity ultimately depends upon the consumer. If there is not a market for goods They w ill not -be ( produced. . . . ■Only by advertising can buvliig power be stimulated, but advertising does stimulate tmying power and brings a very direct return to the man who adIt is sound advice. It Is also timely. Advertising is tlim xdiief auxiliary in ' trade. It is not the road to success, hut success Itself. Advertising Is jp, the business man what machinery is to the mechanic. How can a man know whqt you want unless you ask for It. or what you have to sell unless you advertise It? “My advice to the merchant.” says .Mr. P.ibson, “is this: For your own Interest uml for the good of the country, increase the advertising appropriation you have made for this year. If it is $20,000. make it $25,000; make it more if you can.” And all must Tear in tiiifid that the prosperity of the country means the prosperity- of the individual. —New York Telegram.