Evening Republican, Volume 22, Number 111, Rensselaer, Jasper County, 12 May 1919 — JAP ADVERTISERS NOT SLOW [ARTICLE]

JAP ADVERTISERS NOT SLOW

Experts of the Occident Might Even —Borrow a’Few Ideas From Their Oriental Colleagues. An advertising man who has returned recently from the orient says the Japanese merchants and mafiufiaqtfurers who have occasion to make use of printer’s ink are not disposed to limit themselves to dull, prosaic statements concerning the excellence of their wares. Among the entertaining bits that the traveler noticed in his study of Japanese advertising are these: “Goods dispatched expeditiously as a cannon ball.” “Parcels done up with such loving as a wife bestows upon her husband.” “The print of our books is clear as crystal; the matter charming as a singing girl/V ‘‘Customers are treated as politely as by rival steamship companies.” “Our silks and satins are as smooth as a lady’s cheek and colored like the rainbow.” It ought to be possible to get advertisements read in Japan without scattering them around next to “pure reading matter.”—Dayton News.