Evening Republican, Volume 22, Number 69, Rensselaer, Jasper County, 24 March 1919 — Page 1 Advertisements Column 6 [ADVERTISEMENT]

II ADVERTISE NOW, OFFICIAL URGES I MERCHANTS OBLIGED TO EDUCATE PEOPLE OUT OF WARTIME ECONOMY. By EVERETT C. WATKINS. .... Washington, March 23.—Put business on its feet by generous use of I advertising space. Nothing will give busness a start II like an intelligent advertising campaign—a generous use of newspaper I display ads — ; in the opinion of Roger W. Babson, director of the informaI tion and education service of the 11 United States Department of Labor. Advertising, he says, is needed to I give a demand for articles whose manufacture is now moving slowly. I He urges that manufactures as well as wholesale and retail merchants get busy with advertising campaigns. I During the war people were educated not to buy, now that should be I reversed. Mr. Babson believes in the power j of advertising—intelligent advertisI ing to make things hum. He said in I a statement issued' today: ' “Prosperity ultimately depends on I the consumer. If there is not a marI ket for goods, they will not be proI duced. The situation at present is just this—business is stagnant beI cause nobody wants to buy anything, I even though people have been deprivI ed of a great many things they would I normanlly have bought by reason of I the restricted productioncaused by I the war. “Pslchologically, we have not yet I been able to recover from the shock the war inflicted ufx>n us. We abstained then from making purchases that we would otherwise have made, for at that time it was the patriotic thing to do. Now, however, it is patriotic to start business as rapidly as we can. Buying must be increasI ed. Advertising will help. - “The time to buy the things we need is here now, but people will not respond to ordinary appeal. A general campaign of paid advertising is necessary to get business going again. Dealers in all sorts of commodities should advertise them—in the newspapers and other accepted mediums. Only in tins way can the demand be stimulated. Advertising never will pay so well as if done now. “My advice to the merchant is this: For your own interest and for the good of the country increase the advertising appropriation you have made for this year. If it is $20,000, make it $25,000; make it more if you can. It will pay—pay big. “Only by advertising can buying power be stimulated, butt advertising brings a very direct return to the merchant, the wholesaler and the manufacturer who advertises. “Advertising—intelligently directed—will provide the tonic that business needs. lit will make business hum.” The aid that newspapers rendered to their country during the war—the aid they gave to recruiting, to fuel saving, to food saving and to all war causes 2 —has opened the eyes of government officials to the possibilities of newspaper publicity and advertising. Mr. Babson of the Labor Department is so impressed with the power of paid advertising that he is sending broadcast an appeal to business men to increase tnerr, advertising space and thus boost business.

NOTICE. AU the suits contesting the wfll «f the late Benjamin J. Gifford, are now disposed of, and I am in position to sell land. I have yet unsold several hundred acres of good land located in Jasper and Lake counties, which I will sell as Executor on reaaonahSo terms, but cannot take any trade. Can at my office or at the office of T. M. Callahan, at Rensselaer, Indiana, for particulars. GEO. H. GIFFOkd, Executor.

AT THE STAR THEATRE THE HOUSE OF GOOD PICTURES TODAY ANNA Q. NEILS SON And —— • FRANKLYN FARNUM “IN JUDGMENT OF” A Metro Quality Picture also THE RED CROSS REVIEW OF ' BELGIUM DAY OF DAY’S TUESDAYTAYLOR HOLMES —-IN—A Big Comedy Drama. TWO BIT SEATS ALSO ' A Two Reel Comedy MARRYING OFF DAD. WEDNESDAY— ’ High School Benefit MARGUERITE MARSH . ' —INCONQUERED HEARTS Seven Reel Special' Special Matinee and Night