Evening Republican, Volume 21, Number 262, Rensselaer, Jasper County, 7 November 1918 — Page 4 Advertisements Column 5 [ADVERTISEMENT]

Merchandise Sold Under a Money Back Guarantee Must .Possess Real Merit. Money talks. The housewife should listen only to the claims of manufacturers who back their assertions with a money back guarantee. I have found in my years of Domestic Science work that manufacturers of meritorious products employ the money-back-if-not-satisned policy of merchandising. Such manufacturers are deserving or the housewives’patronage and usually it. . No matter how good a manufacturer may say his product is —if he lacks courage to offer a refund of purchase price, if buyer is not,satisfied he displays a lack of faith in his goods. Ip such, instances purchaser assumes all risk—and there is always the maker of merchandise refuses to stand by his goods with a money back guarantee. To make this point clear — consider the advertising of a certain brand of baking powder. The producers of this baking powder abolish the uncertainty of buyers getting full money’s worth as every can is sold under a clear cut guarantee of money-back-if-not-satisfied with bake day results. Their advertisements state that their product is superior—they say that it is unfailing in results—pure in the can and in the food —and that it produces absolutely pure and wholesome bakings. Furthermore they assert that “You save when you buy it—and you save when ypu use it.” The phrase is so fkmiliar to the housewife, every one no doubt will recognize it as taken from a Calumet Baking Powder advertisement. But to get back to my subject —the importance of those printed words lies in the fact that the Calumet Baking Powder Co. put the proof before the housewife with positive bake day results. They invite her to buy Calumet on a money back trial basis. They demonstrate dependability with bake day results. They show her actual ' savings in real money. I have tested’Calumet Baking Powder. The tests I conducted were far more exacting than could be made by the housewife and those tests have proved the truth of the Calumet Baking Powder Co.’s contentions. No housewife can afford to refuse so liberal a proposition. All should give Calumet a trial—and millions have done so. That it makes good its advertised promises is shown in the fact that housewives who put it to a test continue to use it. NOTE—Miss Costello » already well known to most of the ladies of our city. She is of the Domestic Science Branch of the University of Chicago a graduate of Lewis Institute, Supervisor of Domestic SlKdal Ledurer on DomosUo Aris and Economy, Special Lecturer to the Women's Clubs. We are publishing a series of her most important articles.

Dry Cleaning And Dyeing Will guarantee to return your clothing looking like new and free from the odor of gasolene. Orders left up to Tuesday noon returned the same week. John Werner

Carey McDonald and his son, Thomas, of LaCrosse, were in Rensselaer Wednesday. William May, son of Mr. and Mirs. G. E. May, shopped off here today. He was on his way back to the Great Lakes, where he is in the service of the United States navy. Mr. and Mrs. L. A. Sayler, Who had been at Champaign, 111., bo attend the , funeral of the latter's father, returned bo their home here today. They were accompanied by Mrs. C. 0. Moss, who is Mrs. Sayler’s sister. - ■— Isaac Leopold went to Monticello today to attend the funeral of Jamies C. Jones, formerly treasurer of White county and president of the Wolcott State bank, an institution in which Mr. Leopold is interested. Just received our first supply of new White Comb Honey. Rowles & Parker. ’ W. C. Kincaid, according to the Monticello Herald, is contemplating moving his family to Monticello. Mr. Kincaid is a blockman for the International Harvester company, but Rensselaer is not in his district. The people of this city would regret very much to have the Kincaids leayej'as they ~hre most excellent people.

LADIES Not sold at drag atorea. D® not tlculara, it»„ wu.*" Modtoal Institute Milkaukaa, win.