Evening Republican, Volume 21, Number 259, Rensselaer, Jasper County, 4 November 1918 — Page 1 Advertisements Column 4 [ADVERTISEMENT]

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Few Women of Today Work Blindly Used to be that daughters adhered strictly to mothers* methods of home manage* mnt. They used certain baking were favorites of former generations. Times have changed radically. Colleges and clubs have been established for the express purpose of determining just which baking method and baking materials are best. Many domestic scientists devote tjieir lives to research and experimental work. They are constantly testing food products. They conduct «h»usrive comparative tests. They accept and endorse only such methods and baking processes as have beenfound superior through scientific measurement of merit. These decisions are givenwide publicity. The result is that die housewife of today produces more wholesome and perfect bakings at leas cost than ever before. % I have conducted many experiments and have investigated experiments conducted by scores of other domestic scientists. My own work and the decisions handed down by other pure food ipectaitstt and domestic scientists—bring out the Vridenc. .that the overwhelming majority employ and advocate the use of one special brand of baking powder—which proves once more the old saying that “there is only one btrt. I know that this baking powder has won its popularity among experts on merit alone. Because I know that they show no partiality. To obtain their approval a product must possess superiority. that superiority must cover every phase of baking powder quality of material and action. It must be absolutely sure m results—never fait It must be perfectly pure—leave no harmful residue in the foods. It must produce the best grade of bakings—cakes, biscuits, etc, that are light, tender and tasty. Finally——if must be a baking "owdef that is economical m horh cost Calumet Baking Powder is the one baking powder that has won the verdict of superiority and die hearty endorsement of expert domestic scientists—who like myself have proved Calumet’s superexcellence beyond dispute. This superiority sanctioned as st, is by eminent domestic science authorities certainly clearly indicates that Calumet gives the housewife die greatest os Baking Powder vain . Scfoofc Domahc Arts t* Special Lecturer to Wouu»‘» Ctobs. Wt U* (MM*, • MA