Evening Republican, Volume 21, Number 254, Rensselaer, Jasper County, 29 October 1918 — Page 1 Advertisements Column 2 [ADVERTISEMENT]

It Pays to Buy the Best But every housewife should remember that the best is not always the highest priced. Experience has taught me that you can’t always judge quality by the cost sign. That is particularly true of baking powder. Baking powder quality can be termined only by bake day results. The baking powder that serves you best —regardless of what you pay—is the beet to buy and use. I have made a close study and careful investigation of baking powder, because it is unquestionably one of the most important of baking ma« terials. It effects all ingredients employed with it. No woman, no matter >how careful her selection of flour, sugar, eggs, etc., can employ the limit of baking economy if she uses a poorly made, wasteful baking powder. Merit, not money, is the only safe basis upon which to estimate the worth of a baking powder. Fortunately the housewife no longer has to conduct costly experiments of her own to determine just which particular brand is the most efficient and economical. Experts like myself, make a business of testing baking powders and accurately arriving at their actual value. We make no_mi»take» in our decisions as our experiments are made along strictly scientific lines. Millions of women are now profiting by the aid offered by domestic scientists. I know this to be true —as choice is now centered on the brand of baking powder that I and other domestic scientists have found superior through both chemical and oven tests. It becoming more popular every day. Its tremendous sales increase was not influenced in the least by cost. It is a moderate priced baking powder. Costs considerably less than some other brands. Still it is preferred by women who could and would pay more were it possible to secure the desired quality. They docit buy this brand of baking powder because of a saving of cost —but because of its dtmomtraUd superiority. To them it means the greatest quality value—the greatest purity —and greatest certainty of results that can be had at any price. Decidedly the best, not because of moderate price, but because of its unimprovable merit In justice to those who read this article —that they may share in the savings and baking success assured by the biggest selling and recognized superior baking powder it is no more than fair that I give publicity to the brand preferred alike by experts and America s millions of housewives — Calumet Baking Peavdtr. Th. NOTE. —Miss Costello is already well known to most qf the of our city. She is of the Domestic Science Branch of the University of Chicago, a graduale of Lewis Institute, Supervisor of Domesttc Science in Public Schools, Special Lecturer on Domestic Arts and Economy, Special Lecturer to the Women's Clubs. . We are publishing a series of her most importaid artida.