Evening Republican, Volume 21, Number 220, Rensselaer, Jasper County, 25 September 1918 — TO CONSERVE TIME [ARTICLE]

TO CONSERVE TIME

Read Advertisements Carefully Before Purchasing. Only In That Vijay Can Shoppers Prop* Orly Determine- What They Want, and Incidentally Help to Dofeat the Hun. (By William H. Rankin, Presftent Wm. H. Rankin Company.) More new, partially informed or misinformed sales clerks are behind the counters than ever before In history. The war has made great Inroads upon the ranks of store clerks. . it now takes longer for you to make up your mind about a purchase because so often the clerk “doesn’t know.” You must rely more upon a minute inspection of the article and. not being an authority on the subject, often you either buy on chance or deter the purchase. Your time Is wasted —and right In these days when sb many war duties need every minute you can spare. The clerk’s time is occupied' in “waiting on you”—mostly “waiting” for you to sell yourself. Then, if you postpone buying, the store suffers a loss and the merchant’s expenses are increased. That restricts his ability to buy Liberty bonds and contribute to the Red Cross, Y. M. C. A. of Columbus, or Salvation Army. There is a way for you to avoid this wasting of time —a way which quickly enables you to select meritorious articles regardless of uninformed clerks. It is: Read advertisements.

Advertising offers you a labor-saving buying guide. It furnishes the merchant and the manufacturer with la--sor-saving salesmanship. Advertisements are written by people who are Thoroughly posted about the advertised articles. One good salesman can, by )rinting his talk, tell many thousands of people what they wish to know, where tie could only inform a few if he had to rely on his voice. Advertisements are, then. In reality well-informed salespeople talking to rou in print. Their language is carefully chosen and condensed —to tell you facts in as few words as possible. Very seldom does anyone advertise uness he has an unusually good product to offer. The cost of advertising auto 1 natically bars the unsuccessful. On the other hand, advertising is the cheapest way a successful product can ncrease its sale —for thousands are told the story in print where the same expense would tell only a few in perion. •

So read advertisements that deicrlbe things you need or tell you of products you should" have. Read adrertlsements everywhere—in newspapers, magazines, etc. / Make up your mind as to what you vant —before you enter the store. Chen “green” clerks won’t interfere with your selection of dependable arIcles. Advertisements post you regarding lew and bette.r goods, improvements n methods, etc. They keep you ibreast of the times with the .least rrouble on your part. “Advertising to Victory” is the slogan you read in the government’s ex:enstve advertising. Advertising has loosed the purse itrings of the nation, has sold billions if dollars worth of Liberty bonds and War Savings stamps, has filled the coffers of the Red Cross, Knights of Columbus, Y. M. C. A., and Salvation Army, has sent smileage books to thousands of our boys, has knocked the prop from propaganda inspired by spies and enemy aliens. Advertising has provided ship workers, has helped to equalize the labor situation. You have been informed what It is Four duty to do by these government advertisements. You have been so informed at a cost which is infinitesimal compared with what would have been the expense had the government been compelled to send representatives to tell you in person all these things. - Victory hinges upon conservation. Conservation of human effort ranks foremost Because advertising is the conservation way to inform and become informed, it is the victory way. That is why the slogan is “Advertising to Victory." ’ Read advertisements —today more than ever before.