Evening Republican, Volume 21, Number 198, Rensselaer, Jasper County, 30 August 1918 — FOR FALL SEASON [ARTICLE]

FOR FALL SEASON

Serges, Wool Velours, Tricotines, Among Favored Fabrics. Style* In Coat* and Sult* Ar* Said to B* Leaning Toward the Smartly Tailored Effect*.

With the fail buying season fairly under way, manufacturers of coats and suits for women feel that they are now in a position to form a fairly accurate idea as to what will be the leading features for the coming season, both as to materials and as to the manner in which they are to be worked up, says a fashion writer in New York Times. There are few, if any, new novelty materials available for their purposes, and it seems that for coats such more or less staple fabrics as serges, wool velours, tricotines, sllvertones, and oxfords are in the highest favor with buyers. Some plain and novelty plushes are also selling. The leading suit materials thus far and those which manufacturers believe will be the" best throughout the fall and winter, are broadcloths, men’s wear serges, tricotines, and a few plushes. Styles in both coats and suits are said to be tending unmistakably toward smartly tailored effects. A severity and plainness in this respect which borders on the mannish are creeping in, and partly for this reason, it is thought, colors are usually confined to the darker shades. While this is given as the general direction in which styles are drifting, there are, however, exceptions. Many shades of tan are seen, ranging all the way from sand to very dark brown. There is also a liberal sprinkling in most lines of such shades as geranium red, French blue and Nile green. This latter color, however, is said to meet with only perfunctory approval either in coats or in suits. Some houses are featuring furs for trimming on both coats and suits, but many others are using furs sparingly. The majority opinion in the trade seems to be that prices are already high enough without the addition of expensive furs, and the early experiences in many showrooms, from all accounts, have demonstrated that buyers with but few exceptions concur in this belief. There seems to have been considerable effort expended this season on the development of new ideas in collars for coats, and quite a few more or less novel treatmentshave resulted which are apparently pleasing to many buyers.