Evening Republican, Volume 21, Number 194, Rensselaer, Jasper County, 26 August 1918 — Page 1 Advertisements Column 4 [ADVERTISEMENT]

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Like to read this “excess steam” or over-flow of enthusiasm, which we permit our safety valve to release every Monday evening, don’t you? Every now and then we talk about ourselves. Partley, perhaps, because we like to-—partly because we can’t help thinking it’s good business. For, that “Nothing Succeeds Like Success,” is true as well as trite, is mainly because the world has learned to profit a little (only a little) by other people’s mistakes. Men like to 'buy where other men buy. So the more who buy—the more who buy—and there you are. Hilliard & Hamill weren’tborn owners of six busy stores; nor did the stores exist and get bought' Hilliard & Hamill were born (in a business way) with an IDEA. And the idea grew. Out of it came a small, struggling inadequate store. That first DoHar Bill (about which you’ve " heard before) was the visiting card left by our first Customer—the first ‘ acquaintance (and so, the first friend) of the idea. We wish we knew his name today. For from him came the hundreds of other friends of the idea that have crowded one ’ store after another beyond their capacity, until now there are six great, bright, oheery establishments, all located in different towns, for the idea to live in and meet its friends. That this business has grown so constantly and so healthfully, through good times and bad—peace times and war—-is all because that idea was, and is—right The idea is: “That this store exists to have what their customers, want rather than to find customers for what they have.” Hilliard & Hamill are as they are because they are the unconscious creation of the spirit of hundreds of Give, keen, Rensselaer men. So, after all—in talking about ourselves, we are talking mairily about you, and what there is of selfpraise in ment is really in praise of its readers, which is the /idea again, and as it should be.

Sit down ancf think this over Hilliards Ha mi 11 fjj Value-First Store |J.I. * •• *- Tomorrow's Weather Fair and' Cooler.