Evening Republican, Volume 21, Number 170, Rensselaer, Jasper County, 29 July 1918 — NEWSPAPERS BUILD SUCCESS [ARTICLE]

NEWSPAPERS BUILD SUCCESS

Len Small Praises Press Advertisement—Big Factor in Making Kankakee Fair. A tribute was recently paid to newspapers and newspaper advertising by Len. Small, the genial and efficient Secretary of the mammoth Kankakee Inter-State Fair. The occasion was a conversation, the burden of which was the success of the Inter-State Fair. It was remarked that that Fair had grown steadily from an obscure country fair to a place of pre-eminence among agricultural fairs and amusement enterprises. Credits Newspapers. Speaking of this phenomenal growth, Len. Small, at present State Treasurer of Illinois said: “If there is one thing more than another that deserves credit for building our Fair to its present size, it is the newspaper. Our constant and judicious use of newspaper advertising and publicity has been the power that has caused the Fair to grow. Business and commercial success, nowadays, I believe,” he said, "Is proportioned to the amount of newspaper publicity employed.” When it is remembered that the Kankakee Inter-State Fair, whose dates this year are August 26th to 31st, is an institution of unparalleled successes, and that it has grown by leaps and bounds, those words of its Secretary are worthy of serious consideration. Uses the Papers. The Fair annually carries advertising in over 150 newspapers; It Is constantly and efficiently at work to bring the merits of Its premier exposition before the public eye. And to do this It makes liberal use of the newspaper. The wide use of publicity no doubt played a prominent part in making of the Inter-State Fair at Kankakee the World’s Greatest Outdoor Entertainment