Evening Republican, Volume 21, Number 159, Rensselaer, Jasper County, 16 July 1918 — NEWSPAPER ECONOMIES. [ARTICLE]

NEWSPAPER ECONOMIES.

Letters have been sent to newspaper publishers in this country by the war industries board, calling action to the necessity for economy in the use of print paper. A list of practices, to become effective July 15, has been announced. All newspapers are_ to discontinue the acceptance of unsold copies, hitherto returned by newsdealers. The use of free copies for promotion is denied.. Publishers are required to stop giving free copies to anybody except for office working copies or where required by j, law to furnish copies containing legal advertising. Not more than one free copy, to be used for checking, is to be allowed an advertiser. Newspapers are prohibited from forcing copies on newsdealers. Unsold papers can not be bought back from the dealer, either at wholesale or retail rates. The payment of salaries or commissions to agents, dealers or newsboys as the equivalent or return privileges is not to be allowed. All free exchanges are to be discontinued.

These suggestions were largely made by the publishers themselves, at a conference with representatives of the war industries board, in Washington, a few months ago. While the newspaper is called upon to give away more of what it has for sale than any other industry, still it has been unable to increase its revenue proportionately with increased costs of publication. So the greatest economy must be practiced. Freights are higher, news print paper has advanced, new postage rates are expensive and burdensome, labor murt be paid more —in fact, everything connected with a newspaper has combined to make greater expense and smaller net income. The feature of cutting off all exchanges—and this rule applies to all papers and periodicals. However, they can subscribe for their exchanges. This, in the end, means merely an exchange of checks.— Indianapolis News.